EIGHTYONEB is designed to support creatives with operational power; dedicated to giving creators the freedom to create while laying the foundation from which to operate and expand successful businesses.Year 1 Partnerships:NickelodeonRebel / Open Shiftgamma.

Managed label operations, including budgeting, staffing, release planning, label partner relationships and artist development. Oversaw multimillion dollar budgets, allocating resources effectively to maximize ROI and artist exposure. Cultivated strategic industry relationships by establishing a track record for being trustworthy and dependable.Some key achievements include:• Managed and oversaw the distribution of more than 400 music releases per year.• Covered by Variety and Billboard for leading the marketing strategy for Olivia Rodrigo’s debut album, SOUR, which debuted at #1 in 2021, spawned massive hits like “drivers license” and “good 4 u” and has gone on to garner over 1 billion streams to date.• Oversaw label marketing, digital, D2C, press, creative, branding and live events across artist roster, including artists garnering streams of over 1 million sales equivalents.• Managed label relationships and developed best practices with 50+ artists and 10 joint venture partners, domestic and international.• Quadrupled the staff in two years, through diligent recruiting and training practices, while navigating the Covid-19 pandemic.

Managed a team of 12 and liaised between label, artists, agents and managers to develop artist propositions. Spearheaded strategic marketing campaigns, coordinating with internal and external stakeholders, under tight deadlines to optimize campaign results and maximize ROI. Identified emerging trends and target demographics to capitalize on new opportunities, launch new artists and develop creative assets.Some key achievements include: • Led the team on breaking superstar artists, including GRAMMY award winners and nominees.• Identified and leveraged cultural moments with artists to maximize exposure, including Rae Sremmurd's Black Beatles Challenge and JuiceWRLD's collaboration with FaZe Clan.• Managed label relationships with 60+ artists and 10 joint venture partners.• Spoke on panels about the changing landscape and efficacy of marketing, including the world-renowned Marché International Disque et de l’Edition Musicale (MIDEM) in Cannes, France.

Developed and executed strategic marketing plans for a roster of cross-genre global artists. Identified evolving industry trends and changing demographics to maximize fan engagement, gain exposure and drive sales. Set and monitored budgets for all marketing, branding, advertising, digital and press campaigns. Developed and executed social media campaigns, tour strategies and merchandising plans.Some key achievements include:• Spearheaded the release of Robin Thicke’s sixth studio album, Blurred Lines, debuting at #1 and breaking the record for highest radio audience by reaching over 240 million listeners with the title track, “Blurred Lines.”• Product managed the release of Maroon 5’s fifth studio album, V, debuting at #1 and producing three hit singles, “Maps,” “Animals” and “Sugar.”• Developed creative campaigns for the release of Aloe Blacc’s third studio album, Lift Your Spirit, resulting in a GRAMMY nomination and more than 75% of the album tracks being licensed for Film & TV.