A professional with wide intensive cross-functional experience in National /international operations in Channel Development and Brand Building. More than 24 plus years of multiple experiences, related to Aftermarket Trade development, Brand Comm and have had exposure with some of the Top rung Advertising Agency of the country. Excellent communicator, negotiator with leadership skills and has proven track history in improving Sales & profitability for India as well as SAARC Region.Profile Summary: • Highly experienced in sales & Marketing with an ability to work in the most competitive markets and regions• Well versed with the National & International trends and factors that drive the market • Ability to go beyond the normal routine and achieve outstanding results • Comfortable to travel frequently • Ability to handle professionals from diverse backgrounds • An effective communicator and team leader with proven team building and management abilities. • Extensive experience in management of product launch & product promotion events• Adept at supervising market and product segmentation analysis, understanding consumer behavior, trend analysis as well as managing marketing and sales budgets• Specialized in Strategizing & and managing BTL activities for the Aftermarket retail and channel by drawing out Loyalty Programmes, Events & Business development activities (Seminars, Road Shows Conferences & Trade fairs) with adeptness in Conceptualization, Lead Generation, Sponsorships & Alliances across verticals and regions. • Building comprehensive, executable, and measurable PR campaigns that support the company's marketing and business objectives. Implementing PR, & corporate communication plans for product lines, corporate image etc. to build consumer preference & achieve organizational targets.Specialties: Sales & Marketing; Brand Management; BTL Activities