I embarked on my career in 2000 as a Computer Specialist, and after years in the IT field, I decided to transition into Accounting. Fast forward, I proudly served as the principal at Apex Accounting Solutions for over a decade.At Apex, my primary focus was guiding clients through tax matters and helping them navigate the path to business growth. Leveraging my strong IT background, I provide added value by assisting them with accounting software and other tech-related needs.While collaborating with small businesses, I observed a significant shift towards digitalization. This insight fueled the creation of SaffronD, where we specialize in supporting small businesses and individuals with their digital requirements.My journey took an exciting turn with the emergence of autoSMSF, a concept born from my deep knowledge of IT and Self Managed Superannuation Funds (SMSF). Here, we harness digitalisation to revolutionise the financial landscape.Join me on this tech-driven adventure, and let's propel your business to new heights in our rapidly evolving digital world.