Key Deliverable: Conceptualize and design the Trade Marketing calendar to achieve the defined business objectives.Monitoring trade marketing budget Vs spend and ensure timely availability of promotional itemImprove processes and system through cross functional interactions.Devise and implement outdoor signage Strategy (GSBs, OOH / Outdoors etc.)BTL activities - sales promotion, market Activation i.e. school & college activation, mall activation , high Street activation, tea & sandwich activationIn coordination with sales team, organize sales capability programs to facilitate front line to achieve their sales objectives.Loyalty - Transforming the omi-channel capabilities across platforms (instore & online) for loyalty programme to stand out in the crowded loyalty landscape through clear USPPartner with peers and senior management team to share best practices and colleoberate on emerging trends Train the store team on a regular basis to assure a proper utilization of the CRM application  Conducting regular store visits to obtain the customers staff & customer feedback Lead Management : Developing remarking camaigns and strategiesto ensure consistant engagement & lead generaration through online marketplace Define & excecute go-to-market strategies for trade marketing & digital loyalty initiatives across all participating brands & markets and training plan, work with marketing, operation, change mangement development teamWork closely with social media & degital marketing team to create innovative marketing campaigns and initiate new ideas that will foster business growth & developmentSignificant Highlights    -  Awarded Ongo Effective handling of activation scale up.  - India Transact Best Prepaid Card of the Year at Payment & Card Summit 2018

Responsibility: Three fold responsibility i.e. Strategy, Operational & Developmental to achieve Gujarat defined business objective and administrating a team of 3000 sales force and 1500 channel partners and network of 1.3 lac retailers. Key Deliverables:- Development of the Trade Marketing Strategy to achieve defined business objective across all product categories.- Develop Trade Engagement & Channel Engagement plans in alignment with zonal and distribution head for distribution partners and retailers.- Develop new promotions for driving sales as well as execution of regular promotional programs (SKH, Vodafone Hero)- Plan and allocate budget for training session including cost monitoring and optimization - Improve processes and system through cross functional interactions.- Monitor competitor activities on a periodic basis to develop trade engagement activities - Audit mechanism for channel partners and their outlets to bring infrastructure at placement.- To lead and ensure deployment of common sales practices across all zones – ensuring standardization of process followed by channel partners, contract sales force and Vodafone Sales force.- People & vendor management - MIS team & Administration- Reward and recognition

Responsibility: Responsible for all Trade Marketing initiative of Punjab with an annual budget of 8 crore and a turnover of 500 crore and administrating a team of +80 promoters, +42 sales force and a network of 3.5 k outletsBrands: McDowell’s No.1, Royal Challenge, Signature Rare, Signature Premier, Antiquity Rare, Antiquity Blue, Black Dog family. Key Deliverables:- Handling Regional Projects – o Switch – To ensure consumer conversion at liquor shop’s o Window – To ensure consumer conversion at Bar’so Cheer’s – To ensure liquor pouring at corporate events o Jugal Bandi - To tie-up with star properties / key accountso Disruptive Visibility – To create break through visibility for our signages and develop support gear for the same. - Conceptualize and design the trade marketing calendar to achieve the defined business objectives across all product categories.- Monitoring trade marketing budget Vs spend and ensure timely availability of promotional items - Execution of promotional activities and scheme design for the respective brand including on/off premise promotions- Devise creative ways and means to ensure and enhance branding and merchandising and growth at each outlets.- Monitor competitor activities on a periodic basis to develop trade engagement activities- In coordination with sales team, organize sales capability programs to facilitate frontline sales team to achieve their sales objectives.- People and vendor management- Administration of MIS team.

Responsibility: All marketing initiative of 21 towns with an annual budget of 1 crore and turnover of 2 crore and administrating a team of +16 Merchandisers, +10 Sales Promoters & +20 sales force and a network of 10k outlets Brands: Danone Fundooz & Danone SmoothiesKey Deliverables:- Market mapping to highlight the potential of the universe in the town and identifies the weak market and outlets which will lead to the WAP and WOP agenda and facilitate route structuring and designing strategy- To build organisation capability by evaluating training needs, allocating budget, conducting various training programs like train-the-trainer, product knowledge training and sales management process training and supervising training MIS.- Management and maintaining of the trade marketing investment and initiative execution.- Monitor competitor activities on a periodic basis to develop trade engagement activities- Monitoring the progress of trade engagement and promotional activities – identify best performers, timely settlement, quality of MIS report.- Develop and deploy common sales practices and policies for the distribution channel across all infrastructure point. (Channel partners, off-roll and on-roll sales staffs.- People and vendor management- To recommend and ensure branding and display at each outlets as per visual merchandising guidelines - Reward & Recognition.- People management

Responsibility: All marketing initiative of 17 districts of UP & MP with an annual budget of 4 crore and turnover of 200 crore and a network of 32 k outlets & 253 distributor’s and administrating a team of +100 Merchandisers & +50 sales force. Brands: Pepsi, Mountain Dew, Miranda, 7Up, Slice, Aquafina & Tropicana Key Deliverables:- Conceptualize and design the A&M budget to achieve the defined business objective across product categories- Monitoring A&M budget Vs spend and ensure timely execution of all sales and marketing initiatives.- Reviewing and interpreting the competition after in-depth analysis of market information to fine-tune the monthly marketing strategy to escalate business volume.- Bridge between the marketing and the territory team to drive all marketing initiatives. i.e. consumer promotion and product launches- Coaching route agents, distributors and CE’s on new account opening, key account management, merchandising, cooler placement strategy and distribution. - Designing, coordinating and executing marketing initiatives i.e. local need initiatives and channel specific promotion.- Developing chilling availability drive on pack/flavour for frontline team and trade partners- Execution of account specific programs and relationship building with key A/c (above 2500 cases P.A)- Office and Administration- People and vendor management- Branding and merchandising Significant Highlights- Under the Pepsi Power Play I was rewarded an Overseas Trip to Hong Kong & Macau.- 35% hike in LPSC by promoting better work coordination between Space Warrior’s & PSR/DA for 2011- Modern Trade market share up by 3 % and competitor share dropped by 2% for 2011- The Gold Club score has been consistently =70% for Visi Purity, Visi Charging & Visi POG for the fiscal year 2010. (An increase of 4% over the previous year)- Market Share rose by 2.35 % & numeric distribution by 3.02% in 2010 as per the survey report of external agency, A. C. Nielsen

Key Deliverables:- Market mapping to highlight the potential of the universe in the town and identifies the weak market and outlets which will lead to the WAP and WOP agenda and facilitate route structuring and designing strategy.- Coaching route agents, distributors and CE’s on new account opening, key account management, merchandising, cooler placement strategy and distribution. - Monitor competitor activities on a periodic basis to develop trade engagement activities- Execution of account specific programs and relationship building with key A/c- Developing chilling availability drive on pack/flavour for frontline team and trade partners- To recommend and ensure branding and display at each outlets as per visual merchandising guidelines - Initiating and monitoring sales promotional activities in the territory e.g. H2H activity, Home Delivery Agent activation.- MIS team and administration- People & vendor management Significant Highlights- Outlet mapping and route structuring to cut short on fleet expense.