Marketing team lead (4 employees incl. PPC and graphic designers); Creation and implementation of marketing strategies and roadmaps; Hands-on management of the entire life-cycles of online campaigns across multiple platforms; Monitoring, analysis, optimization, reporting; Webpage design and construction (using Elementor for WordPress), artdirector, copywriter, UX/UI specialist, printed marketing material, convention and workshop planning.Among my achievements: establishing a digital marketing department, generating $500K in income using PPC, generating over 10,000 sales leads a month, managing a monthly PPC budget of over $25K, and organizing over ten conventions and professional workshops.

Oversee all activities of the company under the CEO, as well as management of a diverse team, acquisition and retention of customers, planning of PPC campaigns on Facebook, Google, and Instagram, and copywriting and creative direction.

Responsible for digital marketing and social media presence (PPC and organic) on Facebook, Google, Instagram, and LinkedIn, as well as customer success and acquisitions, copywriting, and media planning.

Responsible for creating and posting social media content (in Hebrew and English) for a wide variety of customers, bilingual web copywriter and content writer for landing pages, ads, and other media, basic graphic design.

• Oversight of all training within the company (over 200 employees).• Development of training methodology, creation of manuals and construction of training courses.• Management of a team of instructors and trainers.• Characterization, creation and implementation of operational procedures in accordance with ISO 9001.• Working in an international environment, interfacing with overseas and domestic departments and clientele.

Team Leader, Passenger Service Dep., EL AL Israel Airlines LTD• Leader of a team comprised of 30 staff members.• Characterization and construction of a content and information management system for Israel Station.• Development and implementation of organizational processes and methods.• Collection and analysis of efficiency measurements.• Working in an international environment, interfacing with overseas and domestic departments and clientele, as part of a global enterprise.

• Identification, collection and processing of data from various sources under the supervisor of Dr. Udi Sommer.

Managing a shift of 30 call center employees.Providing emergency after-hour customer care and technical support.Responsible for maintaining performance corresponding to KPI and SLA targets.