Teaching brands how to create Collabs that inspire and empower creators to never stop experimenting.

No. 1 Career Podcast on Apple Podcasts.

Led Global Strategy for Saucony Originals - $13 to $50 MillionParticipant in marketplace analysis, focusing on the brand’s competition including market shopping to evaluate emerging opportunities.Stay informed and ahead of fashion direction in order to keep product line trend settingAssess market competition and trends to gather qualitative and quantitative data to support business planning and product positioning.Manage Global Collaborations: create strategy, recommend project partners, manage projects through design and development process, and organize launches with Global partners. Maximize Saucony exposure.Evaluate and recommend relevant Tradeshow presence/industry events and represent brand accordinglyEstablish strong relationships and open lines of communication with the Saucony Sales team and retailers to maintain on-going communications regarding market dynamics.Present prototypes to consumers and retailers for market validation.Point of contact for International business partners concerning all product related inquires.

I have loved sneakers and product for years, but I never thought I would have the opportunity to work in this space again. I'm so thrilled for this opportunity to pour my passion into my work as the Global Social Media Manager / Product Line Manager for Saucony Originals. • Participant in marketplace analysis, focusing on the brand’s competition including market shopping to evaluate emerging opportunities.• Stay informed and ahead of fashion direction in order to keep product line trend setting• Assess market competition and trends to gather qualitative and quantitative data to support business planning and product positioning.• Manage Global Collaborations: create strategy, recommend project partners, manage projects through design and development process, and organize launches with Global partners. Maximize Saucony exposure.• Lead overall Originals Marketing strategy and execution in cooperation with marketing team• Develop/Manage the Global Saucony Originals social media strategy; maintaining industry leading engagement• Evaluate and recommend relevant Tradeshow presence/industry events and represent brand accordingly• Establish strong relationships and open lines of communication with the Saucony Sales team and retailers to maintain on-going communications regarding market dynamics.• Present prototypes to consumers and retailers for market validation.• Point of contact for International business partners concerning all product related inquires.

I'm responsible for the execution of marketing efforts throughout Saucony’s digital communities. I manage and create the content strategy, social media programs and messaging, online community building, blogger seeding, and events. • Maintain and strategically grow Saucony’s social media channels• Develop and maintain messaging calendar• Plan and implement programs to grow fanbase and create meaningful dialogue with consumers• Establish a voice and personality for the brand in social media channels• Monitor and participate in conversations and content that surround the brand• Content development and curation for the Saucony blog• Assist with digital brand campaigns and launches• Work with Digital Marketing Manager to develop advertising each season• Manage retail partnership initiatives and deadlines

Sharing stories of people that will inspire you to Claim Your Journey in life.For each Journey Claimer story, I ask people to share how they're claiming their own unique journey in life. Follow me (@JourneyClaimer) on Instagram and look for a new story every Monday.How did you come up with the idea?My fiancé, @scoopsights, expressed to me that she was struggling to discover her purpose in life and it was making her very sad. I realized how important it was to share the knowledge I acquired along my journey with others. I was inspired to create a way to help her and others solve three problems: • Many of us have no idea of what we want to do with our lives or how to figure that out. By creating a goal to focus on discovering our passion, we challenge ourselves to step out of our comfort zones and try something new.• Passion isn’t enough. We live in a highly competitive world and you must figure out a way to stand out in the crowd in order to get noticed. • Our own fear stops us from accomplishing our dreams. We can only begin to truly claim our journey in life by acknowledging that fear and facing it.

I started Claim Your Journey as a personal training blog for a trail running series in Louisiana. It quickly became the voice of the running community in Louisiana. In just under a year, my hobby became a small business. • Developed Social Media Strategies to raise awareness• Coordinated key events with community influencers• Lead statewide marketing campaign• Activated ambassadors across the state of Louisiana• Prepared merchandise for market