Bin Gu Email & Phone Number

Shanghai, China

1、Market Sensing & Strategy Development­Articulate market trends, demand drivers, customer needs, industry trends and competitive landscape.­ Conduct market segmentation exercises to develop market segment-specific strategies.­ Conduct competitive analysis and benchmarking.­ Define segment – specific value propositions that beat the competition.­ Develop product roadmaps that align with business strategy.­ Design go to market strategy, inclusive of channel strategy and partnerships.­ Work with R&D and operations in the development of new products to meet current and future customerrequirements.­ Manage the product lifecycle.2、Develop Business Plan­ Define resource requirements necessary to execute the product roadmap.­ Work cross functionally to define sales, technology and operations strategies and goals, in line withfinancial goals. Build consensus on specific tasks.­ Establish pricing policy.­ Develop the annual operating plan (Sales and gross or standard margin).3、Execution – New Product Development & Launch­ Be the opportunity champion for PAC projects.­ Plans product launches including the development of marketing and sales plans.­ Provides demand forecast inputs to S&OP.­ Attend customer meetings in support of winning new business.­ Exercise through leadership.­ Provide inputs to Marcom for the development of collateral, including e-commerce.4、Execution – Post Launch Product Management­ Manage the P&L (sales and gross or standard margin) for the assigned portfolio.­ Deliver sustained profitable growth.­ Enable sales to promote product line via training and the development of collateral materials that helparticulate the value proposition.­ Manage special price requests.­ Track progress to the business plan and facilitate resolution to gaps.Be the champion for resolution of product issues (e.g., quality, delivery, etc.).

Shanghai City, China

Responsibilityo Mini-GM of owned P&L. Own product life cycle management from product concept, NPI, mass production and EOL.o Pursue new business opportunity based on market trend, solid data and financial model. Define target and Drive for achievement.o Conduct VOC&OVOC, define quantified CTQ based on customer pain point and unmet needs.o Lead Sales, R&D team to define product roadmap with key project timeline.o Go-To-Market management. Drive marcom promotion, channel set up and 1st line training.o Grow business through NPI, New application, Baseline Growth and Price management.o Managing Sales, Inventory, and Operations Planning. Balance inventory level and lead time based on financial analysis.o Working independently and actively to solve problems. Key Achievemento Environmental, Launch Honeywell 1st laser scatter PM2.5 and Co2 sensor; Extend offer to automotive market and take lead position; Key win in outdoor air measurement for grid-air-management system; Set up product roadmap and drive NPI projects.o IAQ, Launch Honeywell IAQ, Create B2B and B2C channel; o Magnetic sensor, 30% share in focused market.

• New OEM supplier certification. Lead certification audit for new supplier with commodity and market team members.• New product qualification. Lead supplier PPAP activities. Train supplier on PPAP concepts, bridge internal & external team and set up detail schedule. Driver supplier, market, technical and certification team to catch up schedule.• Supplier daily management. Set quality goals, on-site check, regular audit, excursion management, supplier training and continuously improvement.

• Response for new product introduction and mass production maintenance through actively co-work with internal and supplier team. Lead supply site audits with a cross functional team to assess supplier level and define improvement plan for gaps.• Lead supplier side activity during NPI. Provide manufactorable suggestions to internal development team; guide supplier engineer to set up new product flow and key process control points.• Strong skills in data analysis. Analyze data independently, draw statistically based conclusions and determine next steps.• Build supplier team skill in data analysis and problem solving. Deliver basic statistical concept training to supplier engineer, which make regular data collection and summary easily.• Deploy 5S concept in supplier. Set supplier 5S team for regular audit and continuously improvement.• Weekly review issue/gaps with supplier management team and drive for effective and efficient closure.

Supplier Quality & Reliability EngineerSupply management• Monitor and weekly review in-line defect and process yield trend, investigate issue root cause and fix.• Responsible for both internal & supply quality excursion management. Drive and review corrective/preventive action.• Working with supply process engineering to improve process stability and capability.• Assess process change risk and design experiments. Review results before grant change.• Working as an effective and efficient bridge between supply and factory.• Regular subcontractor audit and do quarterly ranking.New Product/Process/Material Introduction (NPI)• Lead an extended, cross functional validation engineering team to develop medium to high complexity products/process/material, involved in whole NPI process.• Lead team/supply to successfully deliver the goals for schedule, budget, issue management, and product quality.• Define onsite supply evaluation / bring up criteria.Quality system management• Have solid experience on Manufacture Process Flow and Control System. Be familiar with manufacturing operation system and process/quality control system. Has a strong working knowledge of quality and reliability concepts.• Lead cross site engineering teams to develop process control system. Master Process Control System knowledge, concept & tools, such as SPC (OOC & Cpk) / FMEA (failure mode effects and analysis) / commonality analysis / 7 quality tools, etc. Understand Quality System concept, such as ISO9001, Document Management system and etc.• Lead cross functional engineering teams to conduct internal and external audit. Summarize audit result and communicates with appropriate management to make sure effective corrective/improvement action plans be taken as necessary.

Bachelor, Electronic Engineering

Education record