Brand Research and Marketing Strategy• Supported the WD-40 marketing team in conducting brand research, updating the CN 3.0 website, and developing e-commerce promotion strategies for FY24 and FY25• Supervised and investigated the product information output and sales mix of distributors based on e-commerce sales, leading to the long-term accumulation of products in the e-commerce segment and sorting out of USP in June• Contributed to the WD-40 "Repair don't replace" in China by planning schedules, managing timelines, and organizing and updating related social media content for promotion in June and JulyData Analysis and Sales Analysis• Cleaned and categorized 90k social media posts and brand volume data from social learning platforms for FY24-25• Optimized social content by evaluating an influencers’ matrix with 1M-follower, analyzing quarterly trends in brand engagement, followers, influence, and ad CPM/CPE using Power BI and Excel in June• Assisted marketing team in developing promotion strategies for four key user bases by analyzing user profiles and engagement on WeChat, Douyin, Weibo, and other 3 social platforms in JulyWebsite SEO and SEM• Streamlined CN 3.0 website structure and SEO/SEM requirements based on current site architecture and PV/UV data• Collaborated with CN design vendors and UK IT teams to build the WD-40 CN 3.0 website asset library and new potential distributors' information forms, implementing UI design materials by streamlining the webpage structure

• Built customer relationships between businesses, connected with 5 new product suppliers and business clients• Conducted manual hardware industry product market & pricing research• Documented a 100,000 CNY pricing reference of industrial product tenders Independently• Supported the development of comprehensive presentations outlining the progress of completed or ongoing projects twice a month• Participated in industry activities related to the energy transformation of traditional industrial industries led by Chint Electric and attended business banquets