Bin Ye Email & Phone Number

New York, United States

• Planned and executed company marketing and branding strategies, including budgeting, KPI setting and ROI monitoring. Tools include Google Analytics and Excel• Designed and built website, and connected with Google Analytics to track traffic and performance• Updated content on several social media platforms to organize company online presence• Designed and established dashboard, prepared weekly & monthly reports including sales productivity, market forecasting and budget analysis• Managed and executed several competitor research analysis and created presentations for management

Greenpoint, Ny

Conduct marketing research to provide business insight in a meaningful format on industry trends and competitors analysisSupport the Marketing Team to prepare internal and external marketing presentations, one-page overviewsHelp collect quantitative and qualitative data to create relevant, content for clientsAssistance with planning and execution of brand activations and marketing campaignsCreate a dashboard to track social media performance and KPIs across different channels (Facebook, Instagram, YouTube)

Taipei City, Taiwan

• Created and launched Facebook and Instagram PPC campaigns. Conducted A/B testing to optimize ROAS and exceed designated KPIs• Organized keywords and improved the Average Quality Score to optimize search engine result. This page is listed as the second search result on Google organic search with the keyword “Sensitive Skin Cream”

Master'S Degree, Marketing Intelligence

Bachelor'S Degree, Radio, Television And Film