Bina Amin Email & Phone Number

Westport, Ct, Us

Costa Mesa, Ca, Us

Led the creation and integration of a new Product Marketing team to refine and promote a differentiated value proposition for the Experian and Tapad product suite. Repositioned over 1000 product offerings into a streamlined customer-centric narrative, increasing sales and marketing efficacy. Established a cross-functional market readiness framework and implemented strategic technical systems to manage launch processes and enhance global product strategy communication. Executed comprehensive market research and GTM strategies for MVP launches, addressing digital activation and cookie-less solutions, among others. Spearheaded EMS workstream on the impact of consumer privacy regulations, safeguarding client and public trust.

Boulder, Colorado, Us

Served as a mentor for a Fellowship of 277 growth-stage entrepreneurs operating across more than 180 countries and positively impacting the lives of more than 720 m people.

London, Gb

Modernized and scaled Product Marketing team responsible for bringing learner-focused digital platforms and products in the higher education and career skills category to market. Informed customer touchpoints through all phases of product development as portfolio transitioned to new direct-to-consumer solution sets, and guided legacy teams through the launch process.Member of Workforce Skills Tiger Team Participated in a 10-week ideation session amongst internal subject matter experts led by the Chief Strategy Officer to formulate product strategy for brand new division focusing on career-based learning. Core member of team tasked with developing concept for a direct-to-consumer learning experience, and winner of “Dream Team” award for “utilizing all team members and their skills to smash goals and pitch their ideas with enthusiasm and gravitas”.

London, England, Gb

Helped outline strategic value prop, GTM needs and roadmap to build/unify Verified, Precision Analytics Suite and Knowledge Center into consolidated platform product offering.Garnered industry trend, competitive and buyer insights, then translated analyses into UX needs and positioning assets/marketing collateral for key personas/markets.Worked with Executive Leadership to plan GTM for self-service offering. Produced sizzle reels, roadshows/events, awards submissions, speaking engagements and thought leadership content in preparation of stealth launch.

London, England, Gb

Established mechanisms to gather customer needs and feedback for requirements and features (i.e. Focus groups, Product Councils, 𝜷-testers, etc.).Developed product brand and visual identity (name, logos, graphic elements, etc.).Mapped buyer journeys and identified key decision makers; armed Groupe-wide evangelists with suite of content to effectively communicate value prop and enable onboarding at all relevant touchpoints. BOMs included training programs, vertical-specific presentations with case studies, demo videos, website, and technical onboarding workflows.Presented capabilities to clients and prospects alongside Solutions SMEs, Agency account teams, and Leadership to drive awareness and adoption.

New York, Ny, Us

Lead the commercialization of social ad products and scalable solutions across the organization (22+ brands & titles) , developing go-to-market and AM training strategy to drive both internal and external product adoption. Work closely with key internal stakeholders (Digital Strategists, Ad Ops, Rev Ops, etc.) to create a seamless client service experience.

Alexandria, Virginia, Us

Directly responsible for evolving ad sales strategy across all digital and mobile assets including development of competitive marketplace position, "story-telling" vis-à-vis brand marketers/agencies, and integration of products/technology. Oversaw Ad Ops and Analytics, creating workflow to manage revenue operations.

Launched a gourmet retail business, cultivating deep relationships with artisanal vendors and sources to deliver highly-curated, desirable merchandise assortments. Built and managed e-commerce store-front, leveraging customer journey data/trends to shape seasonal buying strategies, features/enhancements, and customer acquisition plans. Designed and executed cross-platform marketing strategy including email newsletters and experiential programs.

Worked directly with Publisher Network of 40+ exclusive sites in Gaming/Entertainment vertical to productize inventory, ideate/implement integrated sponsorship packages and develop custom digital ad solutions. Ran client-facing Ad Sales support functions (Brand Strategy + Account Management) that handled pre- and post-IO processes.

Cultivated strategic relationships across brands and agencies, building a thorough knowledge of their business to drive Ad Sales revenue. Basically, hopped the fence for a first-hand perspective on the front-line.

New York, New York, Us

Partnered with Digital AEs on pre- and post-IO processes, serving as primary liaison between internal and brand/agency units on the ideation, packaging and execution of large-scale integrated marketing programs. Managed RFPs (scalable media plans + .ppt decks), internal brainstorms, IOs, client tags/assets, optimizations, wrap-up presentations and invoicing. >> Improved process efficiency which directly helped scale revenue from $6M to $20M in <2 years.

Coordinated production of all integrated advertiser programs and online sweepstakes, including on-air promo spots, mobile alerts and house campaigns.

North Bay, Ca, Us

New York, New York, Us