*Data Analysis to identify key trends, patterns, KPI and opportunities for improvementand growth *Automation and Dashboarding to expedite the process & reduce the lead time to trackand communicate key performance metrics*Predictive Analysis to forecast sales and growth based on historical data, market trends and business objectives*Collaboration with cross-functional teams to ensure margin goals are achieved by optimizing pricing strategies and product assortments*Evaluate sales performance using various KPIs such as sales-to-stock ratios, inventory turnover, sell-through rates and in-depth analysis of stock levels, inflows, and outflows to identify opportunities for improvement and mitigate risks*Maintain store KPIs including margin levels, conversion rates, and footfall metrics tooptimize merchandising strategies and drive sales performance*Power BI implementation to enhance reporting capabilities, automate processes, and provide actionable insights for decision-making

• Conduct research and analysis of industry trends, competition and market to inform project strategy and analyze sales trend, pattern to identify opportunities for growth and improvement.• Strategy - Implemented strategic measures to identify and address operational gaps, resulting in a substantial reduction in transit times and enhanced customer experience, facilitated by the introduction of regular analytical reports for ongoing performance monitoring and optimization.• Leveraged data-driven insights to streamline the utilization of various payment gateways by strategizing according to their rates and refund procedures, enhancing customer experience and profitability through the creation of tailored reports and implementation of optimized payment strategies.• Leading the team through project cycle by planning, strategizing and execution of the Project• Process Analysis – Identifying gaps in the process and proposing new structure and policies. Implemented new refund and shipping policies based on identified system gaps to enhance operational efficiency and customer satisfaction.• Implemented marketing strategies, influencer marketing and affiliate marketing campaigns in Middle east and India.

∝ Project management and coordination for the events on the day of, including problem-solving, directing and communicating with the team, and organizing vendors, and managing take-down.∝ Coordinate with Dubai office to perform the event in Kuwait

• 360 degree approach to Visual merchandising at all point of sales – initiating, maintaining and updating the displays and visuals as per the guidelines efficiently, qualitatively and within the budgets given.• Successfully initiated, planned and executed the Retail marketing strategies and action plans including ATL, BTL, digital marketing, PR and Visual merchandising to improve brand’s performance.• Leading & monitoring the performance of team members to ensure efficiency in operations and meeting of the marketing plan. Execution of the marketing action plan of the local markets & analyzes results (Store events, direct marketing, visual merchandising and promotions).• Executing all in-house advertising activities which include developing campaign strategy, media planning, rolling out plans and evaluating while handling brand management.• Provide ROI and impact reports on sales and customer experience, identify, and recommend areas for improvement.• Optimizes service, in-store experience & visual merchandising.• To formulate and execute Visual Merchandising plans and be responsible for all Retail and Trade related activities of the brand.• Conducting research on current and future trends in design and lifestyle, and associated target market features.• Maintain stock of display material, collaterals and manage the ordering/inventory of the stores.• Improve merchandising at POS to increase brand exposure.• Manage the procurement and development of all company collateral, brochures, catalogs, brand book, and promotional materials.• Initiated and executed digital marketing, social media marketing successfully for the brand.• Strategizing the digital campaigns, web content management and web user experience for the online store.

• Managed the creation and execution of a multi-year strategic communication plan that supports all marketing initiatives with systems, web presence, fairs and events, advertising, campaigns, e-marketing campaigns, social network and other required marketing communications activities.• Managed corporate identity, define & implemented corporate brand positioning including visual identity• Prepared and executed activities supporting external communication: internet and social media, corporate profile and other corporate publications, press conferences and media events ensuring this is in line with corporate messages and communication strategy.• Strategizing and planning marketing communication activities for the entire group – events, company’s associations, Film tiep ups, fashion shows, fairs & exhibitions etc.• Successfully planned and executed PR and Communications plans for the entire luxury and lifestyle brands and stores owned by Gitanjali Group).• Executing all in-house advertising activities which include developing campaign strategy, rolling out plans and evaluating while handling brand management & corporate communication activities. In coordination with the corporate marketing team.

• Develop and place appropriate stories by and about the client in business, trade and consumer media as needed. Where appropriate, maintain steady and positive client presence in trade media through releases, contact and response to inquiries and requests.• Maintain clear and consistent communication between client and the agency. Planning online campaigns and implementing the same.• Develop and foster a relationship with the client and external audiences. Research, design, develop, implement and manage routine client projects.• Leading & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets.

• Supervising account’s operation to deliver the best PR strategies and their execution.• Planning and strategizing PR plans for the clients and executing the same to ensure the visibility in media and public. Explore PR Campaigns for clients by utilizing the latest PR Tools and innovative concepts.• Partner with client and other communications entities (e.g., advertising agency) to develop and complete communications plan.

• Handled PR and IR for clients like ISMT Ltd, JBF Industries, Kalindee Railways, Tulip IT services. Handled Media relations, press releases and distributions.• To coordinate and conduct research on print media, develop and provide intelligence on information gathered and analysis in accordance with objectives.• Arranged media interactions, plant visits, press conferences, Investors meet, etc.