Yash Binani Email & Phone Number

Bangalore Urban, Karnataka, India

Bengaluru, Karnataka, India

• Owned product design end-to-end for 3 innovative products spanning across decentralized organizations, data analytics, and creator economy verticals• Adeptly created wireframes, high-fidelity interactive prototypes, mockups vividly conveying concepts; closely collaborated with engineers for flawless implementation• Designed compelling brand visuals and high-conversion partner deck with marketing team to boost sales• Conducted multiple user research, usability testing to refine design language and experience across the board• Strategically directed Marcat's (our previous product) design-first, meme-driven social media presence; creatively grew Twitter following to 400+ in <1.5 months from launch. Along alongside managing the entire design outlook.

Bengaluru, Karnataka, India

• Worked hand-in-hand with product team, designers and functional experts from ideation through final implementation of mockups and interactions with the devs.• Designed high-performing Facebook Ad creatives for an audience of 11M, boosting CTR by 30%• Worked on holistic visual design oversight for apps, websites, and product experiences• Streamlined design workflows by systematically handling UX and visual design tasks for cross-functional stakeholders• Conducted meticulous user research, coordinating stakeholder sessions to align on user needs

Bengaluru, Karnataka, India

• Led the UX design boat & implemented guidelines and design system for projects• Actively involved and guided the entire UX process from user research, prototype to iterations• Designed multiple responsive newsletters building elevated customer journeys.• Created the android app’s prototype from scratch and actively iterated it.• Recommending solutions for streamlined, user-friendly interfaces.