I’m a Business Intelligence Analyst in the supply chain management space, and I also do branding and product design work as a freelancer. Over the years, I’ve noticed a common thread across good BI dashboards, strong brands, and well-designed products: simple, memorable, and actionable communication. You’re likely familiar with the acronym KISS, “Keep it Simple, Stupid!”. The principle states that most systems work best if they are kept simple. Whether it's a management level dashboard, brand guidelines for a new company, or product design for a developer tool, simplicity makes things more memorable and actionable for everyone involved.If you want to empower your team to make quick, informed decisions using the right data, ensure your audience remembers your brand, or increase meaningful usage of your product, simplicity is key. When everything is clear and easy to understand, people are far more likely to take action.As a BI analyst, I have come to realize that our current BI tools have much more room to improve in the KISS aspect. That’s why I'm building ‘Thunk’, an AI powered tool that allows you to access and utilize your organization’s data and knowledge through plain English. No more information silos or the need for deep technical expertise, just simple, intuitive access to the data you need. If you’re open to working with a startup that can simplify your BI, data, and business analysis work, join our waitlist on our website. And if you know someone who might benefit from our solution, please spread the word and help them find us.