Binay Sarkar Email & Phone Number

Gurugram, Hr, In

Greater Delhi Area

- Manage the PnL for Home & Personal Care and Beauty portfolio for Dabur on Ecommerce platforms and drive both topline and bottomline growth.- Chalk out the growth strategy of power brands such as Dabur Red, Odonil, Gulabari, Dabur Amla, Vatika, Meswak etc. across marketplace, grocery and qcom platforms.- Increase Dabur’s footprints across major e-beauty platforms by identifying shopper journeys and understanding triggers and barriers of purchase in the beauty portfolio.- Own and Execute shopper marketing plans to deliver targets and drive growth.- Manage promo budgets and Ad spends to ensure better leverage across brand mix.

Bengaluru, Karnataka, India

- Driving sustained growth in HI , BISS , Office Supplies and Auto verticals of Amazon by ensuring continuous connect with Amazon preferred partners - Clicktech, Coco Blu and Etrade- Oversaw transtion from erstwhile vendors and channel partners - ( Cloudtail to Clicktech & Appario to Coco Blu )- Opportunity indentification at portfolio level to drive business in Home Improvement GL for Amazon.-Activated 3P in Flipkart to stop LBB, unauthorized sellers - Increased share of Q-com in overall E-Com for 3M by 7X in 2 years ( Blinkit )

Bengaluru, Karnataka, India

- Traditional Trade business grew by 10%, Market share gain by 220 bps.- Launched retail specific steel ball with scrubber sku to counter local competition in North and East markets : gained 300 bps and 68k new outlet placements- Identified specific markets to drive penetration with visibility, displays and improved retailer relationships- Worked on manpower productivity project increasing it by 115 bps in 4 months.- Drove sales transformation by moving to new SFA + GTM model.- Spearheaded distribution expansion and market revitalization projects across markets.

Bengaluru, Karnataka, India

- Portfolio Management : Grew Floor Care by 14% in 2019-20, handled 57 skus across 8 product categories.- NPDs : Launched 2 new products to increase market share for Scotch Brite - Own occasions of consumption and usage in MT :Independence Day and monsoon -specific promos- Understood key category insights basis consumer immersions and modified the positioning for Wipers sub-cat resulting in increased market share from 56% to 70%.- Recognized ECom as a key driver and grew by 37% value via content enrichment and improved return on spends.

Bengaluru, Karnataka, India

- Collaborated with S&M and merchandizing to align initiatives to drive volume and value growth.- Developed a new insight-based go-to-market strategy for Post-It portfolio ( YTD growth of 17% in 2018 )- Executed the entire Back-to-School campaign (11% value growthy-o-y)- Executed visibility and creative in-store promotions in top 35 stores of erstwhile Big Bazaar ( 36% value growth )- Launched 2 new products in select MT accounts and devised their point-of-sale strategy

Pune Area, India

- Planned & conducted alumni engagement activities for 3800+ alumni and acted as the Single Point of Contact between the alumni and the college- Initiated & executed various alumni endeavors like connect drives, city meets to build and maintain strong bond with the alumni- Regular connect with alumni on a continuous basis through social media platforms, alumni newsletters and alumni website

Bengaluru, Karnataka, India

Hyderabad Area, India

✓Provide customer support for Basis & Security.✓Profile Modification, Transports import & Release, Roles modification, User Maintenance & Authorizations, Kernel Upgrade, Support Pack Upgrades.✓Starting & Stopping SAP & various services, system refresh activities.Implementation of SAP Notes, kernel upgrades, system restore, pre & post activities.✓BASIS and security issues such as roles, Jobs, locks, Table Spaces, File systems. ✓Communication with client for exact requirement knowledge.

Mysuru Area, India

✓Was trained in SAP Basis & Security'✓Underwent rigorous technical training focused on developing skills necessary to cater to Live Project Environment.✓ Underwent Personality development Programs as integral part of course at Narayana Murthy Centre of Excellence

Master Of Business Administration (Mba), Marketing

Activities and Societies: Member: Alumni Relations Team

Bachelor Of Technology (B.Tech.), Electrical, Electronics And Communications Engineering, 7.48/10

Senior Secondary Certificate, Science, 89.40

Higher Secondary Examination, Higher Secondary Education, 91.42

Activities and Societies: Debate Club, Quiz Club, Event Organising CommitteeHouse Leader: Triumphant House