Binbin is an experienced Business Intelligence Analyst. She leverages her expertise to synthesize data and perform end-to-end analyses. Her primary objective is to quantify the impact of major marketing initiatives and provide valuable insights to marketing stakeholders, focusing on campaign performance and its effect on the sales pipeline.Binbin's engineering skills enable her to effectively collaborate with data engineering teams and contribute to the development of data pipelines and infrastructure. She understands the technical aspects of data integration, transformation, and modeling, ensuring the accuracy, reliability, and efficiency of data processes.Before joining Adobe, Binbin served as the primary Data Analyst at Impec Group, where she collaborated across functions to analyze industry trends and align company development strategies.Proficient in SQL, Python, R, Tableau, MS ExcelProgramming Languages: Java, C• Language: English, Chinese (Mandarin)• Self-motivated, Detail-oriented, Passionate Continuous Learner, Team Player