Joseph Binder Email & Phone Number

New York, Ny, Us

London, England, Gb

London, Gb

Own legal documentation process for data sharingOwn process for taxonomy adherenceOwn process for pixel deploymentSupport client MarTech changes and deploymentsTroubleshoot AdTech/MarTech issues aligned to client needsProduct Management

London, Gb

Successfully migrated my client to Google Campaign Manager Successfully migrated my client to Ensighten Tag ManagerOngoing troubleshooting platform integrations with various publishes across Social, Display & SearchDrove a Global RFI for Location Partners for a client POVManage consent management for a global brandSet global strategy for Ad operations across ad serving platforms, DoubleVerify ad verification and client's DCO platformStrong ability to build global client relationships including APAC regionsServed on IAB Workshop panel to build a training for selling into brands and agencies

Fort Worth, Texas, Us

We help the world's top travel brands maximize their digital advertising programs by providing an advanced reporting and bid automation platform for metasearch publishers.•134% of goal reached Oct ‘18•Salesforce development lead for sales team •Consultative & strategic account growth across channels and marketing tactics•Lead on Wyndam account to reactivate•Campaign manage CPC advertising budgets across Metasearch and Display•Strategically develop/present forecasting models for up-sell opportunities

Paris, Fr

Criteo is a global performance marketing technology company that enables e-commerce companies to leverage large volumes of data to efficiently and effectively engage and convert their customers. With our predictive software algorithms, coupled with deep insights into consumer intent and purchasing habits, we are able to price and deliver highly relevant and personalized advertisements in real-time. Every day we are presented with billions of opportunities to connect users with relevant messaging. Partnering with our clients to optimize our advertising placement decisions based on data and activity on their websites, Criteo helps improve online shopping by allowing them to reach more customers and to increase their volume of online sales. Skills developed:Advanced use of MS ExcelCPC bid advertisingSalesforceAccount ManagementeCommerce SaaS

New York, Ny, Us

Responsible for managing and growing existing and new accounts in the Northern Territory in the NYDMA. Revenue lines account for over $1,500,000 in digital revenue annually that I am responsible for reaching sales targets on a month to month basis. Key accounts are as large as $850,000 annual in overall revenue and have business categories across entertainment, home improvement, automotive, political, and healthcare.• Effectively communicate value of multiscreen video advertising• Delegate leads & strategy for category specific cold calling • Develop and implement market trainings derived from collaboration with sales teams • Utilize CRM tool to proactively discuss strategy for account growth• Train and develop sales teams with focus on positioning top funnel advertising and audience targeting• Appointed subject matter expert for sales calls on agency driven, regional accounts, as well as SMB • Monitor campaign delivery to ensure deliverables• End of Q3 101.3% to annual budget and 40% growth year over year • Hit 100% of Q4 on November 14th 2016

New York, Ny, Us

Comcast Spotlight’s multi-screen solutions include television and online advertising to integrate an advertiser’s message to potential customers in a more engaging and impactful way.Through well-positioned banner ads and text links, as well as, in-banner video opportunities, Comcast Spotlight makes it easy for advertisers to reach their target audiences and make their brands stand out online in a clutter-free environment. Advertisers can utilize cutting-edge technologies to connect online with millions of potential customers more efficiently and with pinpoint accuracy by delivering contextually and geographically targeted messages.Focus in this role:• Created new revenue streams by designing the first marketing strategy to target the NY Metro area • Trained and developed sales teams on the digital landscape, competitive media, and new programmatic offering• Appointed subject matter expert on sales calls for agency driven, regional accounts, as well as SMB• Designed, maintained and trained to sales & research collateral that has become the standard for our sales force• Monitor campaign delivery to ensure deliverables & build audiences in programmatic interface for behavioral targeting• Complete National RFPs for O&O digital properties

Newark, Nj, Us

• Consistently exceeded sales target and recognized for excellence in sales, March 2013• Sold an array of digital and print products: SEO, SEM, Display, Social Media, Inside Jersey Magazine, Star Ledger print display• Managed upwards of 70+ accounts each month consisting of SMBs• Cold called, presented and effectively closed business consistently month over month • Assist in onboarding/training new Account Executive

Database Content ManagementAssisted Project Manager with development and execution of trade showsDesigned content for marketing productsCreated training program for website upgradeDevelop marketing proposals for Co-Op funds