Building the digital growth practice at Converse. Hiring and leading a multi-functional org responsible for CRM & loyalty, consumer analytics & segmentation, GTM strategies & direct marketing, and CX.

Led a team focused on driving product growth and new loyalty-based business models through Nike's global base of 160M+ active members, across a suite of web, app, and in-store experiences.Established new ways of working across Nike's digital product, marketing, and business organizations — including foundational measurement and objectives for the direct-to-consumer business.

Interim role supporting the Nike Kids global business, with a focus on managing through COVID-19 disruptions, and developing the Nike Kids digital & membership offense.

Global lead for 'Member Exclusive' products and experiences across Nike's global ecosystem, leveraging member data and insights to re-define product development & GTM planning, develop premium experiences, and pilot new loyalty-based growth models.

Led data analytics & consumer insights for the launch and scaling of Nike’s global membership program — working with cross-functional executive stakeholders to align on measurement, reporting, and segmentation frameworks; while partnering closely with engineering and data science leadership to evolve Nike's consumer data infrastructure.

Mode is a San Francisco-based startup, providing an analytics platform to help data-driven companies generate insights, collaborate, and make informed decisions.Coordinated with leadership to identify and size market opportunities, inform product roadmaps, plan and execute GTM strategies.

Owned global product marketing for Quantcast Measure, the leading audience measurement tool for digital publishers.Developed and executed growth strategies while delivering market insights to guide product development.

Founding member of the global ad agency's San Francisco office.Led strategy and analytics work on award-winning campaigns for leading brands, including Fitbit, Taco Bell, Mattel, and Kaiser Permanente.

Daily strategy and analytics lead on efforts related to brand marketing for a major financial institution.Launched and served as the daily lead for all social channels, along with analytics and content strategy for the re-launch of the corporate enterprise website.

Developed consumer digital marketing strategies and implemented customer acquisition campaigns across four different product verticals.

Taught and designed language arts and computers curriculum for grades 6-8 at an international school in Italy.