Founded Orangerie by bringing together a team of seasoned advertising professionals following the completion of my Master's Degree in Communication. My journey began with a successful career in business development, which provided me with a solid foundation to venture on my own.Throughout my tenure at Orangerie, I have had the privilege of managing a diverse portfolio of clients, where I played a pivotal role in leading both strategic and creative initiatives that consistently yielded effective results. 33 of my 40 years of industry experience have been in the GCC region. Over this time, I have had the unique opportunity to witness the market's evolution, from its nascent stages to its current position, where it competes on a global scale with the world's best.In 2023, I was offered to lead Abhaar Worker Welfare Foundation as Program Director dedicated to help and support migrant workers from India to the GCC. Being in the region for 33 years has helped me understand the plight of blue-collar workers and through my work at Abhaar hope to make a difference.