Spearheading the marketing mandate for brands across Healthcare , Lifestyle , consumer durables, FMCG, BROWN GOODS & SPORTS GOODS . Garnered 5X valuation for portfolio brands of Stovekraft ( pigeon Appliances ) and Enhance, in just 1 year.Leading a team responsible for developing and executing 360 marketing – OFFLINE , ONLINE - digital marketing initiatives to drive revenue and profitability, acquire new customers, strengthen retention rates, and grow customer lifetime value, all while improving the overall customer experience through our digital channels. Managing the redesign and growth of the Brands in B2C & D2C presence by implementing marketing strategies to support lead acquisition and brand awareness objectives across the business to include various digital channels such as website, email, online ads, SEO /SEM (search marketing), video, social and mobile.

Led the marketing mandate of Usha Shriram with an objective to achieve marketing in conjunction to sales target along with sales team to meet numbers by selling in volumes / mass marketing in different demographics , geographies pertaining to target audience.Chalked digital & social media marketing initiatives to maximize content consumption across various channels. Garnered 7 lakh + subscribers on YouTube within 8 months of launch and social media engagement of 22% with fan growth of 7.5x in 12 months. Identified & engaged digital & social media influencers to widen content reach & build brand affinity.Launched a unique digital initiative ‘usha hai to asha hai ’ to enhance brand credibility & garner user-generated content across TGs. This initiative received massive consumer, advertiser response & garnered coveted industry accolades from wholesome audience.Partnered with apps: Skill for women, Fan show to widen the content reach thereby increase consumption.Received coveted industry awards for excellence in Marketing for multiple campaigns from leading industry organizations.