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Strategically, worked closely with the CMO, VP etc. C-level executives to define and align the marketing objectives of the firm with the business goals and then devise an Omni-channel strategy to achieve these goals. Was responsible for making sure that operationally all the concerned resources are utilized appropriately and is held accountable for the targets to be achieved. Co-ordinated with the team heads to ensure that the overall strategy is executed appropriately. Paid Campaigns and strategies * Devising strategies to create a brand name across various digital platforms, offering capabilities to strategize, set-up, execute and optimise paid campaigns across platforms like Google, Facebook, Linkedin, Twitter for Lead generation and Branding* Identify trends and insights, and optimize spend and performance based on the insights. Tracking the conversions and improving the percentages and numbersSocial Media - Achieve superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing road-map* Build and execute social media strategy through competitive research, platform Search Engine Optimization * Oversight and management of onsite and offsite SEO resources* Research and strategic planning for paid and natural search campaigns* Staying abreast of (and sharing) changes in search engine signals and market shareEmail Marketing* Reporting to the marketing director on sales revenues generated through email marketing campaigns* Analysis of current email marketing campaigns and making recommendations for improvement* Tracking and reporting on email campaigns in order to guide improvements* Ensuring all email campaigns comply with current email best practice in the industry

Managing the entire product line life cycle from strategic planning to tactical activitiesSpecifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.Developing and implementing a company-wide go-to-market plan, working with all departments to execute.Analyzing potential partner relationships for the product.