Digital Marketing Course: Digital Content Creation Social Media & Mobile MarketingStrategic Mentor in Business/ Marketing Competitions

Fairé Soap Works started out as a Social Innovation Project (SIP), collaborated between the University of Economics and Singapore Polytechnic School of Business in 2017. Our team identified a huge waste of cow milk sourced from Cu Chi farms and turned them into Artisan milk-based soaps. With a start-up grant from Mapletree, Faire produced chemical-free soaps from excess cow's milk sourced in Cu Chi Village in Vietnam. Apart from reducing the wastage of excess milk, these soaps help to uplift the Vietnamese farmers’ income and better their livelihood. The project launched in Singapore in 2018 and won several Innovative Startup Awards. It was just a "student project" until we commercialized it in late 2018, which became a big success in Singapore. Fairé Soap Works launches its first presence in Vietnam Market with its appearance at the Opening of Oakwood Residence in 2019. The event was graced by Guest-of-Honour Deputy Prime Minister of the Republic of Singapore, Mr Teo Chee Hean, Chairman of Ho Chi Minh City People’s Committee, the Socialist Republic of Vietnam, Mr Nguyen Thanh Phong, Chairman of Mapletree, Mr Edmund Cheng and Chairman of Saigon Co.op, Mr Diep Dung.In 2021, Fairé Soap Works is officially open in Vietnam.

In my 5 years working at the International Relations and Research Department, I managed 17 International Programs with more than 130 International partners globally in Student Mobility/Exchange/Articulation. Besides from Business development, I also contructed the Code of Conduct for Student exchange, program mapping and curriculum development for 6 programsCoordinated with UEH's alumni networks including corporates, and governmental agencies on professional development and career opportunities for local and international students/staffI supported to host and co-host Academic Research events by UEH and/or UEH’s partnersBusiness Development/ Strategic Business/ Entrepreneurship mentor

Successfully distributed e-commerce website for Vietnam market within 2 months. Transform data into workable business and marketing strategies to reach nearly 1mil USD in the first year.Conceptualize strategic content ideas and critical activation plan for retail branding.Internal and external communications management.

Supervised and guided copywriter and content team to demonstrate and increase clients’ content quality by 30%.Conceptualized ideas and created creative solutions and pitchesKey clients: Diageo, PNJ Awards: Most viral digital series by PNJ Wedding Collection 2016

Strategic planning on suitable content for social platforms/channels. Oversee the implementation process. Improve & develop content quality.Build and train the social media team to work on data analysis, create the right approaches on all social platforms. Experienced across multiple industries and successfully launched mobile apps specialized in Education and Tax filing

Part-time. Launched successfully content for high-tech apps specialized in Tax filing and finance-related industry.

Assisting foreign teachers in delivering full lectures in class. Guiding the students on their new subjects and help them overcome the speaking and listening skills.

Conceptualized, planned and executed content on digital platforms Collaborated with Creative and Planning team to deliver on-time conceptualized and creative content ideas and activations.Award: Gold medal: Viral Campaign in Smarties Vietnam Awards 2014 for Samsung Galaxy V campaign