Brand Marketing Intern
Joining a rebranding project in an effort to make the brand look more youthful to our new target audience. Here, I:- Learned to collect 156+ samples for audience targeting. - Did small interviews with customers to improve packaging- Worked on product concept. For example, designing logo, packaging, and website of Kumin.- Conducted a marketing campaign, emphasizing Kumin's role in promoting a healthy lifestyle.Contribution: Boosting Kumin's fanpage reach to more than… Show more Joining a rebranding project in an effort to make the brand look more youthful to our new target audience. Here, I:- Learned to collect 156+ samples for audience targeting. - Did small interviews with customers to improve packaging- Worked on product concept. For example, designing logo, packaging, and website of Kumin.- Conducted a marketing campaign, emphasizing Kumin's role in promoting a healthy lifestyle.Contribution: Boosting Kumin's fanpage reach to more than 3,000 organic audiences with 1,191 posts engagement within 2 weeks. Show less