Binh Tran Email and Phone Number
Binh Tran work email
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Binh Tran personal email
Multi-platform media executive with experience in digital, social, mobile and print. With +15 years of experience conceiving, designing, building and marketing consumer and business focused Internet/software products and services.Strong background in general management including operations, developing product roadmap, audience acquisition, digital content distribution/syndication, product development, brand marketing and management, integrated sales strategies, partnerships and business development to create new revenue streams while growing audience, market share and revenue.Day-to-day life includes:- Business Strategy- Product Strategy, Product Management, Project Management, Process Management and Product Design and Development- Operations support (Field Operations. Central Operations, Data Analytics)- Business Development (pre sales, contract negotiation, professional services/deployment)- Strategic Marketing (market research and analysis, channel design, competitive analysis, pricing)- Corporate Development- Content strategy and developmentDeveloped and marketed solutions include:- Online Advertising (display/placed, contextual, behavioral, marketplace/network/ad exchange, mediation platform, mobile video ads, SEM, SEO)- Search (web search, semantic search, site search, local search, crawl, index, query parsing, query categorization, rules engine)- Social (blogs, wikis, RSS, social networking, lead nurturing)- Monetization (desktop and mobile advertising, sponsorship, lead generation, e-commerce, subscription, listing fee, CPM, CPC, CPA)- Software form factors (web applications, SaaS, desktop client, IP-enabled client-server, web services/API, SDK)Vertical/Domain experience includes:- Real Estate / Ibuyer - Automotive- Classifieds- News and Editorial- Pharmaceutical Development - Biotech- Online Backup Software- Mobile Advertising / Mediation Platform
Zillow
View- Website:
- zillow.com
- Employees:
- 1
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Principal Product Manager - Customer Data And Identity PlatformZillow May 2024 - PresentSeattle, Washington, Us -
Principal Product Manager - Connections PlatformZillow Feb 2022 - May 2024Seattle, Washington, Us• Connections Platform manages all leads that funnels through Zillow (Find an Agent, Zillow Home Loans)• Supports the development of new lead programs, optimization of existing programs, and testing.• Focus around overall platform improvements to reduce dependency on development capacity to allow stakeholder teams to be more independent. • Supports Roadmap, Goal setting and Annual planning around Connections Platform. • Supports other Key Initiatives/Deliverables that require cross functional collaboration among other product and program stakeholder teams representing different lines of business. -
Principal Product Manager - Renovation TechnologyZillow Feb 2021 - Feb 2022Seattle, Washington, Us• Collaborate w Group Manager and PMs from Renotech to develop quarterly and annual roadmaps that align w overall company OKRs • POC for Integration with Salesforce Field Service Lightning feature to manage scheduling and dispatching logic • Continue to develop mobile features and implement optimizations to reduce handle time and increase efficiencies for Field Operations - Change Order features that has direct integration with Workday• Collaborate with Learning and Development to create on-boarding materials and videos to help Field Operations to get acclimated to new features and product changes. • Implement improvements to help with the overall Zillow Offers workflow from home acquisition --> renovation --> listing/maintenance --> selling. To provide transactional data/information to upstream and downstream teams. -
Senior Technical Product Manager - Renovation TechnologyZillow Sep 2019 - Feb 2021Seattle, Washington, Us• Develop new mobile features, introduce optimization, address workflow efficiency opportunities and tackle production issues relating to the tool sets used by field operators • Focus on the mobile platform however the role extends into desktop/web platform as well. • Requires collaboration with multiple teams within Zillow Offers org: Resale, Pricing, Machine Learning, Central Operations, Data Analytics, Salesforce Engineers, Fintech, Field Operations etc – to ensure that all consumers both upstream and downstream are aware of new features being introduced• Contributor to quarterly OKRs as well collaborated on Quarterly Business Reviews and Annual Operation Plans for all of ZO Operations. • Collaborated daily within the immediate Renovation Technology team consisted of: other PM, Group Manager, Dev Managers from Mobile, Desktop and Backend, QA/QE team, and Software Engineers to ensure quarterly OKRs milestones are on schedule. -
Principal / FounderLuxinary 2011 - Present* Manages all elements of client services * Manages design, UI, and branding related to annual product release* Primary curator of merchandise - Responsibilities includes business development, contract negotiation, and strategic alliance* Oversee's special events throughout South East Asia, Hong Kong and Tokyo* Manages online product development -
Sr. Product ManagerAerserv (Acquired By Inmobi) 2012 - 2019Irvine, Ca, Us• Managed any and all aspects of the consumer facing Supply Side Platform (SSP). - Defined and owned go-to-market strategies and execution of product launches - Became a leading subject matter expert through industry research and practical experience. Developed product(s) that achieve market parity - Worked closely with cross-functional stakeholders to collect business requirements, research and identify end user needs, converted business requirements into functional requirements and high-level system design - Worked closely with internal customers, software engineers, QA and Dev Ops to execute on product initiatives leveraging Agile methodology - Developed user stories, features, and epics within JIRA, developed requirements through confluence and managed the developer’s prioritization backlog. • Reporting and Analytics - Developed and manage new metrics / dimensions / filters to support ever changing requests to help customers achieve their analytic requirements - Defined, monitored, and reported on KPIs and other metrics for products owned. Also managed all A/B split tests.• Developed new innovative ad products for both publisher and optimizes opportunity for demand partners as well - Integration of 3rd party mediation platforms (Mopub, Unity, Adobe Air, Appnexus) as well as 3rd party SDK adapters to provide a more seamless and unified platform for publishers - Developed new ad types to help increase revenue streams for clients• Managed product roadmap to ensure quarterly goals are on schedule - Collaborated with other department heads to develop key annual and quarterly milestones - Developed new products and services to retain and acquire new clients and acquire additional demand partners • Production and Project Management support - Developed customized AGILE release process to maximize resource efficiency, improve QA, and increased velocity of products to market. -
Sr. Vp Of Product DevelopmentTen: The Enthusiast Network 2005 - 2011Carlsbad, California, UsAutomotive.com 2005 - 2006Primedia Automotive Digital 2006 - 2008Source Interlink Media - 2008 - 2011• Managed a digital team that consisted of Product Managers, Web Designers, SEO specialist, Advertising Operations, and Web Development. • Main responsibilities included the development, maintenance, prioritization, and management of the premier 10 In-market websites within a network of 75 automotive websites: including Motortrend.com, Automotive.com, Internetautoguide.com, Automobilemag.com, Newcar.com, and Intellichoice.com. • Developed product roadmap & set milestones/goals for team members• Responsibilities included increasing overall revenue and web traffic within the ever expanding digital portfolio • Succeeded on growing online traffic to 20 million unique visitors/ month, and over 400 million PV a month – consistently grew the business by 10-15% growth in traffic Year over Year (YOY) • Evaluated opportunities for partnership, joint-ventures and expansions relating to all online advertising opportunities and lead generation programs• Generated over $70M of gross annual revenues from all online digital products and grew revenues 10-20% YOY.• Evaluated new products to be developed in-house and/or perhaps examine acquisition of other organization for the benefit of our goals.• Developed traffic acquisition strategy in conjunction with CMO. Worked closely with Direct Marketing groups to examine PPC strategies in conjunction with organic site growth.• Managed all business development/client relationships and worked with existing Product Managers to nurture existing relationships, renegotiate terms and agreement, and to develop more meaningful growth opportunities. -
Director Of Data SyndicationEdmunds Oct 2004 - Feb 2005Santa Monica, Ca, Us• Complete oversight and management of all data syndication clients that licensed any portion of the proprietary data products: (including New, Used vehicle descriptive, Vehicle valuation, VIN data, Incentives and Rebates, etc.) • Responsible for interfacing with an array of clients regarding implementation, maintenance issues, business logic, and contract agreements: (Clients include Reynolds and Reynolds, AutoTrader.com, and over 40 other data clients).• Responsible for all Syndicated Web Applications and Tools – Auto Compare, Auto Configure, Auto Appraise, and True Market Value (TMV). -
Director Of Product OperationsEdmunds Jan 2003 - Oct 2004Santa Monica, Ca, Us• Complete oversight and management of the websites main source of revenue: New Vehicle Lead generation product - maintenance, development, enhancement and overall operations for the lead generation application.• Responsible for interfacing with an array of clients regarding implementation, maintenance, business logic, and terms & agreements: (Clients include Audi, Acura, Honda, General Motors, Ford Direct, Subaru, Mazda, AutoNation, Autobytel.com, Dodge, Chrysler, Jeep, Carsdirect, Car.com, Invoice Dealers, Volvo) • Provide continual support and re-evaluation of future clients / partnerships • Work in conjunction with the business analysts to substantiate evidence to improve and optimize the website to increase revenue opportunities. Ensure efficient project process and methodology. -
Director Of Project ManagementEdmunds Jul 2000 - Jan 2003Santa Monica, Ca, Us• Maintain insight of all critical and reoccurring initiatives that require IT support.• Responsible in creating methodologies to address contraints regarding resources & deadlines among a constant changing environment. • Developed a more cohesive interactive process with the overall technology group and the internal clients: business development, account managers, web content managers, marketing, and other non-IT associates.
Binh Tran Skills
Binh Tran Education Details
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Uc IrvineBiology
Frequently Asked Questions about Binh Tran
What company does Binh Tran work for?
Binh Tran works for Zillow
What is Binh Tran's role at the current company?
Binh Tran's current role is Product Manager at Zillow.
What is Binh Tran's email address?
Binh Tran's email address is bi****@****low.com
What schools did Binh Tran attend?
Binh Tran attended Uc Irvine.
What skills is Binh Tran known for?
Binh Tran has skills like Product Management, Marketing Strategy, E Commerce, Online Marketing, Online Advertising, Management, Product Development, Sem, Seo, Competitive Analysis, Start Ups, Marketing.
Who are Binh Tran's colleagues?
Binh Tran's colleagues are Anil Mathew Roy, Sloan Lee, Lianna Ferguson, Saurabh Kshirsagar, Dejan Radaković, Adam Jackson, Jeffrey W. Kibbey.
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