Binh Tran Email & Phone Number
@zillow.com
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Who is Binh Tran? Overview
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Binh Tran is listed as Product Manager at Zillow at Zillow, a with 1 employees, based in Irvine, California, United States. AeroLeads shows a work email signal at zillow.com and a matched LinkedIn profile for Binh Tran.
Binh Tran previously worked as Principal Product Manager - Customer Data and Identity Platform at Zillow and Principal Product Manager - Connections Platform at Zillow. Binh Tran holds Biology from Uc Irvine.
Email format at Zillow
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About Binh Tran
Multi-platform media executive with experience in digital, social, mobile and print. With +15 years of experience conceiving, designing, building and marketing consumer and business focused Internet/software products and services.Strong background in general management including operations, developing product roadmap, audience acquisition, digital content distribution/syndication, product development, brand marketing and management, integrated sales strategies, partnerships and business development to create new revenue streams while growing audience, market share and revenue.Day-to-day life includes:- Business Strategy- Product Strategy, Product Management, Project Management, Process Management and Product Design and Development- Operations support (Field Operations. Central Operations, Data Analytics)- Business Development (pre sales, contract negotiation, professional services/deployment)- Strategic Marketing (market research and analysis, channel design, competitive analysis, pricing)- Corporate Development- Content strategy and developmentDeveloped and marketed solutions include:- Online Advertising (display/placed, contextual, behavioral, marketplace/network/ad exchange, mediation platform, mobile video ads, SEM, SEO)- Search (web search, semantic search, site search, local search, crawl, index, query parsing, query categorization, rules engine)- Social (blogs, wikis, RSS, social networking, lead nurturing)- Monetization (desktop and mobile advertising, sponsorship, lead generation, e-commerce, subscription, listing fee, CPM, CPC, CPA)- Software form factors (web applications, SaaS, desktop client, IP-enabled client-server, web services/API, SDK)Vertical/Domain experience includes:- Real Estate / Ibuyer - Automotive- Classifieds- News and Editorial- Pharmaceutical Development - Biotech- Online Backup Software- Mobile Advertising / Mediation Platform
Listed skills include Product Management, Marketing Strategy, E Commerce, Online Marketing, and 11 others.
Binh Tran's current company
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Binh Tran work experience
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Principal Product Manager - Connections Platform
• Connections Platform manages all leads that funnels through Zillow (Find an Agent, Zillow Home Loans)• Supports the development of new lead programs, optimization of existing programs, and testing.• Focus around overall platform improvements to reduce dependency on development capacity to allow stakeholder teams to be more independent. • Supports Roadmap, Goal setting and Annual planning around Connections Platform. • Supports other Key Initiatives/Deliverables that require cross functional collaboration among other product and program stakeholder teams representing different lines of business.
Principal Product Manager - Renovation Technology
• Collaborate w Group Manager and PMs from Renotech to develop quarterly and annual roadmaps that align w overall company OKRs • POC for Integration with Salesforce Field Service Lightning feature to manage scheduling and dispatching logic • Continue to develop mobile features and implement optimizations to reduce handle time and increase efficiencies for Field Operations - Change Order features that has direct integration with Workday• Collaborate with Learning and Development to create on-boarding materials and videos to help Field Operations to get acclimated to new features and product changes. • Implement improvements to help with the overall Zillow Offers workflow from home acquisition --> renovation --> listing/maintenance --> selling. To provide transactional data/information to upstream and downstream teams.
Senior Technical Product Manager - Renovation Technology
• Develop new mobile features, introduce optimization, address workflow efficiency opportunities and tackle production issues relating to the tool sets used by field operators • Focus on the mobile platform however the role extends into desktop/web platform as well. • Requires collaboration with multiple teams within Zillow Offers org: Resale, Pricing, Machine Learning, Central Operations, Data Analytics, Salesforce Engineers, Fintech, Field Operations etc – to ensure that all consumers both upstream and downstream are aware of new features being introduced• Contributor to quarterly OKRs as well collaborated on Quarterly Business Reviews and Annual Operation Plans for all of ZO Operations. • Collaborated daily within the immediate Renovation Technology team consisted of: other PM, Group Manager, Dev Managers from Mobile, Desktop and Backend, QA/QE team, and Software Engineers to ensure quarterly OKRs milestones are on schedule.
Principal / Founder
Current* Manages all elements of client services * Manages design, UI, and branding related to annual product release* Primary curator of merchandise - Responsibilities includes business development, contract negotiation, and strategic alliance* Oversee's special events throughout South East Asia, Hong Kong and Tokyo* Manages online product development
Sr. Product Manager
• Managed any and all aspects of the consumer facing Supply Side Platform (SSP). - Defined and owned go-to-market strategies and execution of product launches - Became a leading subject matter expert through industry research and practical experience. Developed product(s) that achieve market parity - Worked closely with cross-functional stakeholders to collect business requirements, research and identify end user needs, converted business requirements into functional requirements and high-level system design - Worked closely with internal customers, software engineers, QA and Dev Ops to execute on product initiatives leveraging Agile methodology - Developed user stories, features, and epics within JIRA, developed requirements through confluence and managed the developer’s prioritization backlog. • Reporting and Analytics - Developed and manage new metrics / dimensions / filters to support ever changing requests to help customers achieve their analytic requirements - Defined, monitored, and reported on KPIs and other metrics for products owned. Also managed all A/B split tests.• Developed new innovative ad products for both publisher and optimizes opportunity for demand partners as well - Integration of 3rd party mediation platforms (Mopub, Unity, Adobe Air, Appnexus) as well as 3rd party SDK adapters to provide a more seamless and unified platform for publishers - Developed new ad types to help increase revenue streams for clients• Managed product roadmap to ensure quarterly goals are on schedule - Collaborated with other department heads to develop key annual and quarterly milestones - Developed new products and services to retain and acquire new clients and acquire additional demand partners • Production and Project Management support - Developed customized AGILE release process to maximize resource efficiency, improve QA, and increased velocity of products to market.
Sr. Vp Of Product Development
Automotive.com 2005 - 2006Primedia Automotive Digital 2006 - 2008Source Interlink Media - 2008 - 2011• Managed a digital team that consisted of Product Managers, Web Designers, SEO specialist, Advertising Operations, and Web Development. • Main responsibilities included the development, maintenance, prioritization, and management of the premier 10 In-market websites within a network of 75 automotive websites: including Motortrend.com, Automotive.com, Internetautoguide.com, Automobilemag.com, Newcar.com, and Intellichoice.com. • Developed product roadmap & set milestones/goals for team members• Responsibilities included increasing overall revenue and web traffic within the ever expanding digital portfolio • Succeeded on growing online traffic to 20 million unique visitors/ month, and over 400 million PV a month – consistently grew the business by 10-15% growth in traffic Year over Year (YOY) • Evaluated opportunities for partnership, joint-ventures and expansions relating to all online advertising opportunities and lead generation programs• Generated over $70M of gross annual revenues from all online digital products and grew revenues 10-20% YOY.• Evaluated new products to be developed in-house and/or perhaps examine acquisition of other organization for the benefit of our goals.• Developed traffic acquisition strategy in conjunction with CMO. Worked closely with Direct Marketing groups to examine PPC strategies in conjunction with organic site growth.• Managed all business development/client relationships and worked with existing Product Managers to nurture existing relationships, renegotiate terms and agreement, and to develop more meaningful growth opportunities.
Director Of Data Syndication
• Complete oversight and management of all data syndication clients that licensed any portion of the proprietary data products: (including New, Used vehicle descriptive, Vehicle valuation, VIN data, Incentives and Rebates, etc.) • Responsible for interfacing with an array of clients regarding implementation, maintenance issues, business logic, and contract agreements: (Clients include Reynolds and Reynolds, AutoTrader.com, and over 40 other data clients).• Responsible for all Syndicated Web Applications and Tools – Auto Compare, Auto Configure, Auto Appraise, and True Market Value (TMV).
Director Of Product Operations
• Complete oversight and management of the websites main source of revenue: New Vehicle Lead generation product - maintenance, development, enhancement and overall operations for the lead generation application.• Responsible for interfacing with an array of clients regarding implementation, maintenance, business logic, and terms & agreements: (Clients include Audi, Acura, Honda, General Motors, Ford Direct, Subaru, Mazda, AutoNation, Autobytel.com, Dodge, Chrysler, Jeep, Carsdirect, Car.com, Invoice Dealers, Volvo) • Provide continual support and re-evaluation of future clients / partnerships • Work in conjunction with the business analysts to substantiate evidence to improve and optimize the website to increase revenue opportunities. Ensure efficient project process and methodology.
Director Of Project Management
• Maintain insight of all critical and reoccurring initiatives that require IT support.• Responsible in creating methodologies to address contraints regarding resources & deadlines among a constant changing environment. • Developed a more cohesive interactive process with the overall technology group and the internal clients: business development, account managers, web content managers, marketing, and other non-IT associates.
Colleagues at Zillow
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Lauren Bonvallet
Colleague at ZillowTinley Park, Illinois, United States
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KL
Kaila Lipford
Colleague at ZillowChicago, Illinois, United States
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CL
Chris Long
Colleague at ZillowGreater Phoenix Area, United States
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RB
Renee Bernhardt
Colleague at ZillowSan Antonio, Texas, United States
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肖
肖凡捷
Colleague at ZillowHengyang, Hunan, China
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MK
Monick Keo
Colleague at ZillowSeattle, Washington, United States
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JA
Jamie Alving
Colleague at ZillowSeattle, Washington, United States
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KH
Kat Harlan
Colleague at ZillowSeattle, Washington, United States
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TH
Todd Haag
Colleague at ZillowUnited States
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KP
Kara Phillips
Colleague at ZillowSt Petersburg, Florida, United States
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Binh Tran education
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Uc Irvine
Frequently asked questions about Binh Tran
Quick answers generated from the profile data available on this page.
What company does Binh Tran work for?
Binh Tran works for Zillow.
What is Binh Tran's role at Zillow?
Binh Tran is listed as Product Manager at Zillow at Zillow.
What is Binh Tran's email address?
AeroLeads has found 1 work email signal at @zillow.com for Binh Tran at Zillow.
Where is Binh Tran based?
Binh Tran is based in Irvine, California, United States while working with Zillow.
What companies has Binh Tran worked for?
Binh Tran has worked for Zillow, Luxinary, Aerserv (Acquired By Inmobi), Ten: The Enthusiast Network, and Edmunds.
Who are Binh Tran's colleagues at Zillow?
Binh Tran's colleagues at Zillow include Lauren Bonvallet, Kaila Lipford, Chris Long, Renee Bernhardt, and 肖凡捷.
How can I contact Binh Tran?
You can use AeroLeads to view verified contact signals for Binh Tran at Zillow, including work email, phone, and LinkedIn data when available.
What schools did Binh Tran attend?
Binh Tran holds Biology from Uc Irvine.
What skills is Binh Tran known for?
Binh Tran is listed with skills including Product Management, Marketing Strategy, E Commerce, Online Marketing, Online Advertising, Management, Product Development, and Sem.
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