Binil Balakrishnan work email
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Binil Balakrishnan personal email
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As a passionate Marketing & Sales professional, I bring a proven track record of devising and executing successful global and local strategies that drive market expansion and revenue growth. With a keen understanding of diverse cultural nuances, I have successfully led cross-functional teams to create impactful campaigns tailored to distinct markets. My proficiency in multiple languages enhances my ability to establish meaningful connections with international audiences. I am poised to bring a strategic vision, innovative thinking, and a results-driven approach to the role, ensuring the company's local & global presence thrives in today's dynamic business landscape."Therapies worked include : Antibiotics, Allergy, Cardiology, Neutraceuticals, Diabetes, Respiratory -COPD,Asthma,Ophthalmology Companies worked : MNCs & IndianGSK | Cipla | Sanofi | Boehringer Ingelheim | JB PharmaTotal experience :11 + years : •3 years of Sales experience, People Management experience( Handled a Team of 6 as an Area business Manager in Sales and people in Marketing) •8+ years of Strategic Brand management, Life cycle management,P&L management,Team management,Business development & Patient Support program experience with keen interest in digital marketing and strategic business planning.Currently leading Marketing function & seamless Integration of Novartis Ophthalmology portfolio & people acquired by JB Pharma.I am an alumni of Bombay College Pharmacy (UG) & Full Time MBA from NMIMS, Mumbai (PG) and executive education from ISB,Hyderabad.I consider myself as a lifelong learner :-)Feel free to connect and do let me know if I can help you in anyway
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Head Of MarketingNovo NordiskMumbai, Mh, In
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Head Of Marketing (Dgm Marketing)-OphthalmologyJb Feb 2024 - PresentMumbai, Maharashatra, InHead of Marketing for JB Pharma’s recent acquisition of Novartis Ophthalmology portfolio worth 200+ crores (IMS MAT Jan’24) Team Management, Team Launch , P&L management,Leading seamless integration & growth of Novartis brands and team -
Marketing Manager : Diabetes(Orals)Boehringer Ingelheim Aug 2022 - Jan 2024Ingelheim Am Rhein, Rhineland-Palatinate, DeMarketing manager at Boehringer Ingelheim, Diabetes Team.Growing world's first approved SGLT2i + DPP4i ( Empa + Lina) fixed dose combination valued at 160 crores (20 Mn Euros)Work towards growing and maintaining the No.1 position in Value and Volume Market share in a highly competitive SGLT2i combination market with 200+ brandsManaging the lifecycle of Trajenta family (Linagliptin) worth 160 crore post loss of exclusivity in an extremely competitive DPP4i Market with 373 brands ( IQVIA Nov 2023)Key member of Virtual Patient Support Program (PSP : Pill +Service) for Diabetes in IndiaWorking closely with the Germany BIX ( Innovation team) ; ON-SITE in FRANKFURT ; co-creating innovative digital health solution for management of chronic diseases like T2DM. -
Senior Brand Manager : Diabetes (Insulins)Sanofi Sep 2019 - Aug 2022Paris, France, FrResponsible for growing flagship Diabetes brand "Lantus" (Insulin Glargine U100), valued at 650 crores INR ( 75 Mn Euros), the 2nd largest brand in the Indian Pharmaceutical Market.- Also supported SriLanka operations for Insulins- Accelerated Diabetes(Insulin) Face to Face Patient support program -
Senior Brand Manager : Respiratory(Asthma & Copd)Cipla Mar 2018 - Sep 2019Mumbai, Maharashtra, InWorked in Cipla's marquee Respiratory Division (Inhalers)I was part of launching a new COPD Team which focussed on shaping COPD therapy in India. I was responsible for COPD portolio and driving key strategies across Cipla's Respiratory business.- Integral part of #BerokZindagi campaign on Asthma awareness.- COPD team launch won the award for Cipla's best Inclinic Marketing excellence campaign (amongst 30 Teams across therapies- SNEAK PEEK event) on 14th Sep,2018.-Applause from HR team for Talent management.-Selected as member for developing Marketing Capability roadmap for PMT-Pre-launch work of Formo/Glyco molecule in COPD -
Brand Manager: Cardiology, Allergy, Anti-Infective And RespiratoryGsk Jul 2016 - Feb 2018Brentford, Middlesex, Gb• Part of Pulmonary & Critical care marketing team at GSK.-Assisted mega Brand Augmentin 250 cr value (Amoxyclav antibiotic )• Responsible for GSK's Cardiology portfolio worth 40 cr (Rosuvastatin, Olmesartan and it's combination, Digoxin ,Benzthiazide +Triamterene combination) and Allergic rhinitis nasal spray (Avamys-15 cr).Instrumental in driving brand Avamys(Global brand) from 5th to 3rd rank in the INCS category.Also part of co-promotion of brand "Seretide" in paediatrician • Brand Management, Promotional planning, KOL management, customer engagement, Sales team knowledge enhancement, Driving Growth/Current Performance of Brand, Design & execution of various marketing campaigns, Monitoring expenses and Digital Marketing (e- detailing, Web platforms & App) -
Assistant Manager , Commercial ProjectsGsk Jul 2016 - Oct 2016Brentford, Middlesex, Gb• 1 of 2 members selected across Future Leaders Program to initiate & implement strategic projects to drive GSK’s future growth.• Directly reported to Chief Commercial Officer, GSK India to ideate, conceptualize & execute projects• Ideated and implemented strategic projects by working/still working with Business development team,HR Team (Project to Build trust & value based culture),Commercial Team & Government affairs team at GSK House
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Area Business Manager (Hyderabad Hq-Team Of 6 Reportees)Gsk Aug 2015 - Jul 2016Brentford, Middlesex, Gb•Leading a team of 6 sales representatives across four different markets in Telangana & AP (Hyderabad,Kurnool,Anantapur & Kadapa).•Team building and competency development•Ensuring proper work culture in the team.•People management, sales management, implementation of marketing strategy•Brand wise sales performance, overall sales performance•Exposure to semi urban and rural markets in mass and specialty products•KOL engagement, key account management and dealer management
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Management Trainee -Sales-Trichy HqGsk Jul 2014 - Jul 2015Brentford, Middlesex, Gb•Joined GSK straight from MBA college as part of their esteemed Future Leader program (FLP).As a Management Trainee, my first assignment was to work as a front line sales executive to understand the ground level realities and challenges of pharmaceutical sales.I was posted at Trichy Headquarter & covered Trichy & nearby ex-stations for 1 year.•Responsible for generating business,conducting patient centric activities & driving growth of my Headquarter.•Conducted a project on perception studies of Brand Uricostat (Febuxostat molecule) in Trichy HQ,Tamilnadu.•Worked on a HR project for bringing efficiencies in confirmation and resignation processes of field force
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Summer Marketing InternGsk Apr 2013 - Jun 2013Brentford, Middlesex, Gb1]To evaluate communication of GSK's Atorvastatin Brand-' Lilo' and identify barriers for adoption of Lilo.2]To evaluate and identify potential and challenges for Atorvastatin + Aspirin combinations.I did field work & collected responses from125 HCPs in Mumbai,Latur,Nashik,Solapur & Aurangabad .
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Business Development ExecutiveReelabs Pvt. Ltd. Jun 2011 - Mar 2012Mumbai, Maharashtra, InTo spread awareness of cord blood preservation amongst target audience ( gynaecologists) and promote saliency of ReelabsContinuously engage with prospects and customers in order to sell more products and services to them as per individual business plan. I was a part of sales channel that generated revenues through proactive customer acquisition.Key achievement: Developed South Mumbai region Market. -
TeacherMt Educare Limited Mar 2011 - Jun 2011Mumbai, Maharashtra, InChemistry Teacher - Enabling students to achieve their dreams
Binil Balakrishnan Skills
Binil Balakrishnan Education Details
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Indian School Of BusinessProduct Development And Management Programme -
Svkm'S Narsee Monjee Institute Of Management Studies (Nmims)Pharmaceutical Marketing And Management
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University Of Virginia Darden School Of BusinessDigital Transformation
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Johns Hopkins Bloomberg School Of Public HealthA Crash Course In Data Science
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Bombay College Of Pharmacy Kalina Santacruz (E) Mumbai - 400 098Pharmacy
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Annasaheb Vartak College Of Arts Kedarnath Malhotra College Of Commerce And E S Andrades College Of Science Vasai Road Dist Thane 401 202Physical Sciences
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John Xxiii High School , Virar(89%)
Frequently Asked Questions about Binil Balakrishnan
What company does Binil Balakrishnan work for?
Binil Balakrishnan works for Novo Nordisk
What is Binil Balakrishnan's role at the current company?
Binil Balakrishnan's current role is Head of Marketing.
What is Binil Balakrishnan's email address?
Binil Balakrishnan's email address is bi****@****ail.com
What schools did Binil Balakrishnan attend?
Binil Balakrishnan attended Indian School Of Business, Svkm's Narsee Monjee Institute Of Management Studies (Nmims), University Of Virginia Darden School Of Business, Johns Hopkins Bloomberg School Of Public Health, Bombay College Of Pharmacy Kalina Santacruz (E) Mumbai - 400 098, Annasaheb Vartak College Of Arts Kedarnath Malhotra College Of Commerce And E S Andrades College Of Science Vasai Road Dist Thane 401 202, John Xxiii High School , Virar.
What are some of Binil Balakrishnan's interests?
Binil Balakrishnan has interest in Social Services, Children, Education, Environment, Science And Technology, Health.
What skills is Binil Balakrishnan known for?
Binil Balakrishnan has skills like Pharmaceutical Industry, Biotechnology, Hospital Sales, Competitive Intelligence, Product Launch, Market Analysis, Competitive Analysis, Cardiology, Health Economics, Marketing Management, Product Marketing, Market Planning.
Who are Binil Balakrishnan's colleagues?
Binil Balakrishnan's colleagues are Sergo Kasvandik, Thomas Charles, Søren Hansen, Miguel Carcas López, Vikas Sharma, Isabella Julie Christensen, Marta Piscarreta.
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