Marco Bini Email & Phone Number

Vignola, It

Modena Area, Italy

⚪️ Copywriter: developing concepts and writing texts for catalogues, scripts, websites, advertising;⚪️ SEO copy: SEO-oriented text writing and content curation, always providing attention for user experience and engagement;⚪️ Social Media Strategist and SM manager: developing editorial projects and strategies for the customers' social profiles and providing creative strategies in order to lead an appropriate and effective social media animation;⚪️ SEO analyst, SEO and SEM strategist: building on-page and off-page custom-made strategies to enhance web sites ranking and global performance, monitoring and reporting (IT & EN);⚪️ Digital Adv: building custom-made digital adv strategies (social network and Google AdWords) to reach and engage a larger and better-focused audience;⚪️ Web Analytics: website data analysis and intepretation with advanced application of professional tools (Google Analytics, Google Tag Manager, Google Search Console, Google Optimize, Hotjar) and developing strategies to improve the user experience.

Vignola, Emilia-Romagna, Italy

Member of the Board of Fondazione di Vignola, a no-profit foundation based in Vignola (Modena, Italy).

Borgomanero (Novara Area)

Established in 1996 by Giuliano Ladolfi and Marco Merlin, based in Borgomanero (Novara Area, Italy), "Atelier" is a three-monthly literary review focused on poetry and literary criticism. Since its establishment, it offers to its readers a wide sight on Italian contemporary poetry, publishing in-depth report about Italian 20th Century poets, living authors and emerging talents, exploring the trends in recent Italian poetry."Atelier" supports exchanges between Italian and international poetry, publishing some of the most important foreign poets in translation. Since 2014, the editorial board has been deeply renewed and the web site www.atelierpoesia.it has been developed to become a reference point. Now, it offers to a even wider audience three weekly releases with unpublished writings of Italian and foreign poets.

Vignola (Modena Area)

⚪️ Writing contents for blog site www.partecipattiva.it. "Partecipattiva" is a project, supported by the local Administration of the city of Vignola (Modena, Italy) to revise the city Statute with new instruments to enhance political participation and direct democracy on the most important local issues.⚪️ LinkedIn Business Page optimization and writing press releases for a Company operating in plastic manufacturing sector.

Bologna Area, Italy

Article and content marketing: writing articles for blogs and websites in the following sectors:⚪️ furniture and property restoration;⚪️ tourism (www.visittrentino.info)⚪️ no-profit (www.fondazionecarisbo.it)⚪️ legal (www.tuteladigitale.it)⚪️ food and beverage (www.ilgiornaledelcibo.it)⚪️ health insurance (blog.unisalute.it)

Sassuolo (Modena Area)

⚪️ Corporate storytelling: developing strategies to enhance value and selling proposition for Companies operating in the ceramic, interior design and industrial sector;⚪️ Copywriter: concepts creation and writing for catalogues, scripts and web sites, both in Italian and English;⚪️ Social Media Manager: content planning and strategies creation for customer Companies' profiles and social media pages.

Parma Area, Italy

Launched in 2011 the "SQcuola of Blog" is a Distance Learning MSc in Social Media Marketing which aims to create a new breed of Italian New Media Professionals capable of assisting companies in coping with the arising complexity of a Social/digital Environment.Through a 500 hours blended e-learning course, online seminars, interaction through social networks (social e-learning) our students practice Social Reputation, Social Copywriting, corporate social content, storytelling, video, microblog, Social Listening, Social Positioning SEO, Community Management.We truly create a network of trained professionals for Italian and foreign companies to pick andchoose their future aids. See http://sqcuoladiblog.it for further details.Competences:- Social Reputation (Monitoring and improvement brand or individuals ‘ online reputation)- Social Copywriting (Storytelling, textual, video, microblogging, blogging)- Social Listening (defining social media engagement strategies upon online conversations)- Social Positioning SEO (improving the visibility of a website or a web page in search engines)- Community Management (management and interaction on social multi-channelled platforms)- Personal & Network Branding (Corporate Digital PR, Social Media policies & Guidelines)

Unione Terre Di Castelli (Modena, Italy)

⚪️ Full support to the artistic director of the festival in every organizational aspect;⚪️ Web content and social media manager, updating the festival’s website, the social network’s accounts and YouTube channel; reached successful target in involving a new audience;⚪️ Chief of the festival’s press office, writing press releases and keeping contacts with local and national press;⚪️ Filming poets’ readings and editing videos, publishing videos on YouTube to provide documentaries about the festival;⚪️ Reception of the foreign guests of the festival, basing on language skills; taking care of the accommodation and travel of the guests, and of everything about their stay in Italy;⚪️ Organization of a review of emerging Italian poets, managing the guest’s selection and a special promotion for this event.

Vignola (Modena Area)

⚪️ Managing a creative writing class with some of the mental health service’s patients;⚪️ Teaching creative writing in an appropriate way for the attendees;⚪️ Publishing small books with the attendees’ writings, taking care of editing and laying out.

Modena Area, Italy

⚪️ Writing reports and feature stories, with photo call, about local and crime news;⚪️ Often relating with company or institutional press office;⚪️ Taking part in news conference and reporting contents to the newspaper.

Bologna Area, Italy

Freelance subject index review for forthcoming books, especially about linguistics.

Modena

One year of volountary National Civil Service for the Italian Charity for Blind persons in Modena; assistance of a blind person, with full support in his daily tasks.

Master’S Degree In Italian And European Literatures, Contemporary Age Italian And European Literature, 110/110 Cum Laude (First-Class Honours)

Studies about Italian and European literatures, particularly focused on contemporary age; English language and literature.

Attendance Certificate, Distance Learning Msc In Social Media Marketing

Activities and Societies: - Social Reputation (Monitoring and improvement brand or individuals ‘ online reputation) - Social Copywriting.

Certificate Of Attendance, Writing Screenplay And Tv Script (Non-Fiction)

Course about non-fiction writing for the medias, particularly focused on television, documentaries, newspapers and cultural events.

Degree In Italian And European Literatures, Literature And History, 108/110

Studies about Italian and European literature and culture from Middle age to Contemporary age; latin culture and literature; European.