Binni Patel Email & Phone Number

Boston, Ma, Us

Boston, Massachusetts

Design innovative marketing campaigns and programs to amplify brand awareness. Improve customer experience and increase sales by executing in-person, digital events and promotions and leveraging market research and competitive intelligence. Oversee consistent brand identity across all concessions programs while directing creative developments with game-changing marketing logos, tone, and innovative program guidelines across major US international airports. • Shaped company’s brand and… Show more Design innovative marketing campaigns and programs to amplify brand awareness. Improve customer experience and increase sales by executing in-person, digital events and promotions and leveraging market research and competitive intelligence. Oversee consistent brand identity across all concessions programs while directing creative developments with game-changing marketing logos, tone, and innovative program guidelines across major US international airports. • Shaped company’s brand and created a groundbreaking logo to drive brand awareness. Orchestrated targeted, data-driven marketing campaigns to increase sales across several platforms: websites, social media, digital ads, and nontraditional PR.• Research and employ positive Public Relations to promote new store openings, program launches, events, retailer news, offerings, sales, and other key initiatives across major consumer and trade media channels.• Generated program revenues by launching an online food, pickup and delivery service that allowed express delivery at airport.• Scaled teams’ efforts to develop omnichannel campaigns, steer social media strategies, and elevate brand partnerships.• Partnered with lifestyle and travel influencers to create customer-centered content via online and social media platforms. • Analyzed KPI’s and ROI of the marketing program and crafted accurate metric-driven reports that influenced informed spending. • Spearheaded a customer experience program that benchmarked performance of secret shop, best practices, and ongoing employee training of concessions programs against targets. Increased customer experience from 72% to 88% over 2 years.• Achieved growth by leveraging high-impact marketing campaigns/brand positioning across integrated social media channels. • Formulated and currently oversee a cost-saving, annual $2M+ marketing budget. Executed holistic marketing plans that skyrocketed revenues and attracted a new generation of customers. Show less

Responsible for communicating the company brand narrative at the local center level via sourcing and executing property level marketing and business development initiatives which include the creation, development, and implementation of the overall strategic marketing direction of the shopping center with emphasis on sponsorship, customer relationship management, digital marketing, event management, and budgeting as well as revenue generation through the sale of property and media assets.

Accountable for enhancing the profitability of Simon Guest Services in order to maximize its return on investment through sales of Simon Gift Card program. Direct, manage and coordinate the efforts of the sales staff through the creation of sales goals, sales strategies and cooperative efforts with related mall management and marketing activities. This position is the front line position and Simon’s interaction with its customers; consequently, strong sales and customer service skills are… Show more Accountable for enhancing the profitability of Simon Guest Services in order to maximize its return on investment through sales of Simon Gift Card program. Direct, manage and coordinate the efforts of the sales staff through the creation of sales goals, sales strategies and cooperative efforts with related mall management and marketing activities. This position is the front line position and Simon’s interaction with its customers; consequently, strong sales and customer service skills are essential. Show less