Associate Marcom Director
Current• TV channels: HTV2 - Vie Channel, Vie GIẢITRÍ, Vie DRAMAS• Lead Brand team, Digital & PR team and Content team to run monthly & yearly marketing plan for the brands & its TV shows/dramas• Achievement: (1) 2015: Repositioned and relaunched HTV2 as a "pink" channel targeting women(2) 2016: Launched a Korea campaign to position HTV2 as "The best Korean drama channel."(3) 2017: Transformed HTV2 from a new player into a top online platform in TV mainstream(4) 2018: Executed a 21-day nationwide activation across 14 cities/provinces, increasing the channel's reach and rating by 20% in six regions(5) 2019: Launched Vie Channels with the goal of becoming "The best TV show channel."(6) 2020: Won all national awards for Rap Viet and Sieu Tri Tue(7) 2021: Prevented all employee layoffs while turning the film 'Cây Táo Nở Hoa' into the year's blockbuster(8) 2022: Achieved all KPIs with the lowest marketing cost in the past 10 years(9) 2023: Generated record-breaking numbers for Rap Viet season 3 with 14.5 billion views