 Built a High-Performing Always-On Marketing Engine: Developed and implemented a robust always-on plan that seamlessly aligned with global brand campaigns. This data-driven approach maximized return on investment (ROI) by focusing on demand-driven activities. Increased APJC Engagement 3x-17x: Led personalized/merchandising efforts for global campaigns across ABX accounts, resulting in a significant boost in engagement. Increased Event Participation (9% & 10% YoY Growth): Spearheaded… Show more  Built a High-Performing Always-On Marketing Engine: Developed and implemented a robust always-on plan that seamlessly aligned with global brand campaigns. This data-driven approach maximized return on investment (ROI) by focusing on demand-driven activities. Increased APJC Engagement 3x-17x: Led personalized/merchandising efforts for global campaigns across ABX accounts, resulting in a significant boost in engagement. Increased Event Participation (9% & 10% YoY Growth): Spearheaded the integration of APJC campaigns, resulting in a significant 9% increase in broadcast registrations and a remarkable 10% growth in in-person registrations year-over-year. Boosted Account Engagement by 27% QoQ: Designed and executed a targeted ABM (Account-Based Marketing) campaign, driving a significant 27% increase in account engagement quarter-over-quarter. Streamlined Campaign Production (30% Faster): Implemented and optimized a centralized intake process, significantly reducing campaign turnaround time. Boosted Conversions by 10%: Translated business objectives into targeted campaign messaging, driving a measurable increase in conversions. Data-Driven Optimization for Growth (15% Lead Increase): Continuously refined the always-on plan through data analysis and stakeholder collaboration. This resulted in exceeding established KPIs and achieving a significant 15% increase in leads. Data-Driven Decisions for Success: Monitored activity meticulously using analytics tools, translating insights into optimized investments that delivered a 9% increase in qualified leads through targeted campaigns. Transparency & Collaboration: Delivered regular cross-channel reports and insights to Media Managers, fostering collaboration, and achieving campaign performance that exceeded targets while securing a cost savings of 27%. Show less

 Content Marketing: Crafted a data-driven content strategy that ignited a 35% surge in website traffic and a 40% leap in qualified leads, ultimately fueling a 12% growth in new customer acquisition. Increased product awareness: Managed local web and mobile presence, driving a 25% increase in online purchases through targeted marketing efforts. Data-driven optimization: Analyzed visitor data to optimize online marketing for a 20% improvement in asset effectiveness. Localization… Show more  Content Marketing: Crafted a data-driven content strategy that ignited a 35% surge in website traffic and a 40% leap in qualified leads, ultimately fueling a 12% growth in new customer acquisition. Increased product awareness: Managed local web and mobile presence, driving a 25% increase in online purchases through targeted marketing efforts. Data-driven optimization: Analyzed visitor data to optimize online marketing for a 20% improvement in asset effectiveness. Localization for engagement: Successfully localized campaigns, boosting customer engagement and conversion rates by 30%. SEO focus: Enhanced Google search rankings through research and analysis, resulting in a 25% increase in organic traffic. Social media: Built and nurtured a thriving social media presence for Cisco India across key platforms (Facebook, YouTube, Twitter, LinkedIn).  Targeted Campaigns, Protected Brand: Implemented robust tagging and brand safety controls, ensuring audience segments received relevant messaging while safeguarding brand reputation. Webinar Architect: Spearheaded the launch and management of technology webinars and live workshops, delivering informative and interactive experiences for targeted audiences. Data Storytelling: Translated data into actionable insights, crafting comprehensive digital performance dashboards for various marketing channels. These dashboards empowered informed decision-making and maximized ROI through continuous optimization. Show less

Proficient in A/B testing, campaign optimization, and executing Martech stack activities/experiments for improved performance. Enhance page CTR% and boost the number of free trials by improving user navigation and information absorption on all available trials and demos. Executed activities in key Martech stack, including Adobe Experience Manager and Adobe Analytics, driving a 15% increase in campaign effectiveness. Successfully initiated collaborative efforts to enhance digital… Show more Proficient in A/B testing, campaign optimization, and executing Martech stack activities/experiments for improved performance. Enhance page CTR% and boost the number of free trials by improving user navigation and information absorption on all available trials and demos. Executed activities in key Martech stack, including Adobe Experience Manager and Adobe Analytics, driving a 15% increase in campaign effectiveness. Successfully initiated collaborative efforts to enhance digital performance post the APJC SMB campaign launch, focusing on increasing awareness and engagement with core campaign offerings. Implemented 3 tests in the first quarter targeting Mobile Page Layout, Promotions Page, and Article Page.• Achieved a notable 24% increase in click-through rate (CTR) in the test variation, with improvements observed across all countries.• Hypothesized that unclear call-to-action (CTA) placement hindered visitor navigation, aimed to enhance page CTR% and increase free trial uptake. Show less

 Created original content (text, images, videos) for the Cisco India website and curated content from other sources to ensure the website is informative and engaging. Updated existing Cisco website content to keep it fresh and accurate. Assisted with the planning and execution of online marketing campaigns, including social media campaigns, email marketing initiatives, and search engine optimization efforts. Developed and executed content marketing strategies to attract visitors… Show more  Created original content (text, images, videos) for the Cisco India website and curated content from other sources to ensure the website is informative and engaging. Updated existing Cisco website content to keep it fresh and accurate. Assisted with the planning and execution of online marketing campaigns, including social media campaigns, email marketing initiatives, and search engine optimization efforts. Developed and executed content marketing strategies to attract visitors to the website and convert them into leads or customers. Monitored Cisco website traffic and user behavior using analytics tools. Generated reports to track campaign performance and identify areas for improvement. Worked collaboratively with web developers, designers, marketing teams, and other stakeholders to ensure successful Cisco website management and campaign execution. Maintained a consistent brand voice and image across all Cisco website content and online communications. Show less

Database administration, specializing in e-commerce initiatives from design to deployment. *  Collaborated with developers and other project stakeholders to understand data needs and requirements. Designed and created the database schema, which defines the structure of the data, including tables, fields, and relationships.. Implemented and maintained database security measures to protect sensitive information. Created and managed user accounts for various project roles… Show more Database administration, specializing in e-commerce initiatives from design to deployment. *  Collaborated with developers and other project stakeholders to understand data needs and requirements. Designed and created the database schema, which defines the structure of the data, including tables, fields, and relationships.. Implemented and maintained database security measures to protect sensitive information. Created and managed user accounts for various project roles, ensuring appropriate access levels to data. Show less

Software development, specializing in e-commerce initiatives from design to deployment.  Contributed to the end-to-end design, development, deployment, and support of e-commerce initiatives and software solutions.