Ideating, Creating and Executing cutting edge creative tech solutions that blends human behaviour with relevant technologies ranging from AI, WebGL, Augmented Reality, Virtual Reality, Gaming and other new age technologies

Making advertising fun again. :) That's it.

Led the growth and business mandate of DDB Mudra and 22 Feet tribal Worldwide (North) with focus on digital first culture in the network and its clients.

Managing the mandate of digital startegy and marketing for Dentsu Impact clients which includes Maruti Suzuki, Ikea, Carlsberg, Parryware etc

Handling the end to end Digital Mandate for Samsung and other clients.

Serve as a primary senior contact for client and manage the end to end digital mandate and expectation of SamsungWork within integrated multi-disciplined teams and interpret digital project briefs on behalf of clients.Strategize and lead implementation of key digital and integrated launches of the Samsung’s hand held products across Own, Paid and Earned mediaDevelop and oversee account teams’ performance, ensuring quality of delivery and billing-to-collection process adherenceStrategize and lead digital loyalty and CRM programs (B2B and B2C) for SamsungWork closely with the Media planning and buying teams of Samsung to strategize and optimize media budgets of digital in Display, Search and Social

Support Sales pitch as subject matter expert, conceptualize and manage end to end solution with special focus on Digital Touch point Strategy, Mobile applications, CRM, Loyalty and CMS Portal solutions for brands as well as the operatorCreation of UI experience for web, mobile sites and applications developed during brand’s digital campaign and communicationLiaising and managing Media planning, Search (SEO and SEM) and Social Media campaigns via agencies or internallyManagement of Telecom, OEM and Media relationships in Philippines and VietnamCreation of a Mobile Application Vertical in the organization as a center for all Global Android and iOS application development for brands and enterprise solutionsStrategy and Design of Telecom Operator’s Loyalty SolutionsKey Brands serviced during the period - Telecom – Orange UK, Airtel, Tata DoCoMo, Globe Telecom | IT – IBM | FMCG – Nestle Waters (UK)| Liquor - Diageo India | OEM – Samsung Philippines, Samsung India

Working closely with the following vertical - Operator's Platform Solutions, Brand's Mobile Marketing Solution and Enterprise's Mobility and CRM solutions. Key clientele has been Airtel, Vodafone, Idea, Reliance and MTS in India; Iusacell and Unefone in Mexico and Unitel in AngolaMy role here requires exposure and integration of end consumer experience with platform solutions delivered on mobile, either through the operator or brands, with of course different set of commercial/revenue needs respectively.Key knowledge area: Online and Mobility loyalty, portal management and CRM solutions.

Handled Nokia India's digital marketing strategy and implementation with key focus on addressing Consumer Marketing in online, mobile and social media domain. Provide Business Intelligence through Data Analysis and reporting of campaign performance with inputs for better performance across all media - display and search. Also managed Content and Consumer Experience of Nokia's Owned Media properties like nokia.co.in and nokia.mobi. Led and managed end to end of key programs like the launch of Nokia Music Store (Ovi Music), N97 launch, IPL T20 campaign etc.Key Knowledge Area : Digital Brand management, Property creation and management

Business development role of the mobile marketing and technology solution offered through our new JV between HT media and Velti Plc to brands, enterprises and agencies. The role demands working closely with brands and agencies in providing integrated digital (online and mobile) marketing solutions to increase and measure ROI. Role stretched between pitching, conceptualisation, budgeting and operation management. Key clientele - Lipton, Axe, Samsung Electronics (Brands), Starcom, GroupM, MRM (Agencies)Conceptualisation, Development, Management and Promotion of Products for IVR servicesManage Music and Partner alliances for Content

Responsibilities▪ Develop digital business - Online and Wireless-VAS▪ Revamp website & web-order business▪ Digital Asset Management (DAM) of Content▪ Manage Direct Marketing business for customer loyalty & database buildingAchievements▪ Developed digital business contributing to a growth in Online & Wireless; drove aggressive campaigns for online marketing in international download platforms like iTunes, emusic etc ; ▪ Worked closely with all major telecom operators and VAS aggregators in India & in Europe for content▪ Conceptualised, budgeted and initiated new web site for MT with web 2.0 elements; managed team for web order processing contributing a 48 percent growth & reducing delivery time by 70% ▪ Undertook research & understanding of DAM (dbPoweramp);thereafter executed the digitization of the entire A&V content▪ Initiated online and ground DM activities; developed direct associations/alliances with brands; Initiated online CLP

Key Responsibilities and core competency▪ Account Planning-Ideation and Strategic implementation of Direct Marketing strategies - CRM, CLP, Events, Mailers, Online Campaigns etc of Clients▪ Documentation and case analysis presentation of processesKey Accounts Handled▪ Whirlpool of India Ltd. Designed and executed the Whirlpool MagiClub Program – a pan India loyalty card program for women as a Project Lead▪ Maruti Spare Parts Division Brand Identity and market penetration plan pan India involving running a ground level research and designing the market penetration strategy as a core member of the team▪ Godfrey Philips India Buzz and Viral Marketing activity during launch of a new brand of cigarette – Igen in ideation and on-ground implementation