Binoj Baburaj is an experienced Marketing Manager with over 22 years of experience in marketing and sales. He has managed and led marketing departments, ensuring efficient task execution and conducted thorough marketing and pricing strategy evaluations resulting in increased sales. Binoj is skilled in strategic thinking, sales and negotiation, team management, customer relationship management, and adaptability. He is able to develop and implement comprehensive marketing plans, and work on branding, advertising, and promotional campaigns to ensure consistency and alignment with overall company strategy. In his most recent role as Marketing Manager at M. Con Connectors, Binoj has managed multiple centers, overseeing all aspects of operations, including accounting and academic performance. He has achieved financial targets by utilizing effective cost management and revenue generation techniques. Binoj is a strong leader and team player who fosters positive relationships with staff, instructors, and students, resulting in a supportive and collaborative work environment.
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Sales ManagerM.Con Connectors Jan 2022 - PresentMumbai, Maharashtra, IndiaManaged and led Marketing Department, ensuring efficient task executionConducted thorough marketing and pricing strategy evaluations, implemented optimizations resulting inincreased salesSuccessfully promoted brand at high-profile trade shows and industry eventsMotivated and guided marketing team towards successCoordinated marketing strategies with cross-functional teams for cohesive and impactful initiativesGenerated new business leads and implemented effective follow-up techniques, increasing customer baseGenerated quarterly and annual reports, highlighting key performance indicators and actionable insightsManaged preparation of accurate and timely quotations, proforma invoices, etc.Successfully managed invoicing process, resulting in improved cash flowDeveloped and implemented comprehensive marketing plans, keeping up-to-date on industry trends andstrategiesWorked on branding, advertising, and promotional campaigns, ensuring consistency and alignment withoverall company strategy. -
CoordinatorGlobal Institute Of Textile Designing (Education) Sep 2017 - Dec 2021Managed multiple centers, overseeing all aspects of operations, including accounting and academicperformance.Expertly counseled students, resulting in increased enrollment and satisfaction.Conducted engaging programs, including seminars and exhibitions, increasing awareness of the center andits offerings.Achieved financial targets, utilizing effective cost management and revenue generation techniques.Provided weekly performance reports to the Head Office, identifying challenges and areas for improvement.Fostered positive relationships with staff, instructors, and students, creating a collaborative workenvironment.Developed and implemented effective marketing strategies, increasing visibility and awareness.Demonstrated excellent problem-solving skills, addressing operational challenges quickly and efficiently.Maintained up-to-date knowledge of industry trends, ensuring competitiveness and relevance.
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Center ManagerCubatic College Of Interior Designing Jun 2015 - Jul 2016Managed and took full responsibility for Edappal Center, overseeing all aspects of operations includingmarketing, counseling, and admissions.Achieved financial targets for the training center, utilizing effective cost management strategies andrevenue generation techniques.Designed and managed advertising and promotion activities, developed and implemented comprehensivemarketing plans, and liaised with academic staff to create compelling marketing materials.Established partnerships with carrier counseling centers, expanding the reach of the college's services andincreasing student enrollment.Promoted the profile of the college to external audiences resulting in increased awareness and enrollment.Wrote and produced marketing materials, including brochures, posters, and flyers that accurately reflectedthe college's programs and values.Maintained up-to-date knowledge of industry trends and best practices.Fostered positive relationships with staff, instructors, and students, resulting in a supportive andcollaborative work environment.
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Center ManagerAce College Of Engineering Dec 2013 - Jun 2015Successfully managed and took full responsibility for the Thrissur Center, overseeing all aspects ofoperations, including marketing, counseling, admissions, and student services.Demonstrated expertise in marketing and counseling, effectively promoting the college's courses andservices, conducting seminars and exhibitions, and expanding the college's reach through carrier counselingcenters.Designed and managed advertising and promotion activities for the college, including developing andimplementing comprehensive marketing plans, creating marketing materials, and promoting the college'sprofile to external audiences.Conducted informative and engaging seminars, resulting in increased enrollment and student satisfaction.Consistently followed up with potential students during the admission process, ensuring a smooth andefficient process and ultimately resulting in increased enrollment.Provided regular status reports to the Head Office, detailing the center's performance, challenges faced,and areas for improvement.Fostered positive relationships with staff, instructors, and students.Maintained up-to-date knowledge of industry trends and best practices, ensuring the college remainedcompetitive and relevant.Liaised with academic staff to produce high-quality marketing materials accurately reflecting the college'sprograms and values.Demonstrated excellent problem-solving skills, identifying and addressing operational challenges quicklyand efficiently. -
Marketing ManagerVismayam College Of Art And Media Dec 2011 - Dec 2013Managed and motivated a team of marketing and counseling professionals, ensuring they met their targetsand provided exceptional service to potential and enrolled students.Developed positive relationships with school personnel to secure permission to conduct seminars, aptitudetests, and other programs aimed at promoting the college to Plus two & Degree level students, as well asopen seminars in town and residential apartments.Organized and conducted informative and engaging seminars resulting in increased enrollment and studentsatisfaction.Generated a database of potential students and converted data into admissions through targeted marketingefforts.Coordinated the distribution of marketing materials, including leaflets, posters, flyers, and e-newsletters, toreach a wider audience and promote the college's profile.Designed and managed the college's advertising and promotion activities, including tie-ups with carriercounseling centers and the development of comprehensive marketing plans.Conducted marketing surveys to gain insights into course concepts and trends, ensuring the collegeremained competitive and relevant.Consistently followed up with potential students during the admission process, ensuring a smooth andefficient process and ultimately resulting in increased enrollment.Provided regular status reports to management, detailing the team's performance, challenges faced, andareas for improvement.Fostered positive relationships with academic staff to ensure marketing materials accurately reflected thecollege's programs and values.Demonstrated excellent problem-solving skills, identifying and addressing operational challenges quicklyand efficiently.Promoted the college's profile at education fairs, resulting in increased visibility and enrollment.Produced high-quality marketing materials, including brochures, posters, and flyers, that accuratelyreflected the college's programs and values. -
Sales ManagerM.Con Connectors Sep 2006 - Oct 2011Managed and led the Office Sales Department, overseeing daily operations, and ensuring sales targets weremet on a weekly basis.Responsible for drafting various types of letters and maintaining registers including Sales register,Collection book, and Sales order register.Prepared and presented quotations, proforma invoices, and raised invoices to customers while arranging fortimely collection of payment dues.Followed up with customers for orders through net, phone, and in-person visits as needed.Trained and guided the sales personnel, ensuring they were equipped to perform their duties effectively.Maintained accurate records of pricings, sales, and activity reports, providing timely feedback to seniormanagement.Coordinated with the company's pavilion at international exhibitions such as "Elecrama, Automation, Simex"to promote the company's products and services.Prepared documentation for exporting materials and prepared waybills for interstate sales as necessary.Assisted in the development and implementation of marketing plans as needed, making decisions regardingproduct distribution such as taking orders, warehousing, stock control, and transportation.Conducted advertising activities to increase the company's visibility and promote its products in the market. -
ManagerBombay Dies Dec 2002 - Aug 2006Demonstrated proficiency in Office Administration & Tool Room responsibilities, maintaining accuraterecords and ensuring smooth operations.Experienced in managing Petty cash Purchase, Sales, Cash Register and maintaining Inward / OutwardRegister.Proficient in drafting professional letters to Bank, Society, and other stakeholders.Skilled in preparing Quotation, Proforma Invoice, and other documentation for Exporting materials &preparing waybill for interstate sale.Strong follow-up and customer service skills, ensuring timely and effective communication with clients vianet, phone, and in-person visits.Proven ability to provide timely feedback to superiors and assist in the development of administrative andfinancial plans.Detail-oriented with a focus on raising invoices and collecting payment dues to ensure financial goals aremet.
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Clerk & Computer OperatorDatasoft Services Sep 2000 - Nov 2002
Binoj Baburaj Education Details
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Computer Science -
Bachelor In Computer Application
Frequently Asked Questions about Binoj Baburaj
What company does Binoj Baburaj work for?
Binoj Baburaj works for M.con Connectors
What is Binoj Baburaj's role at the current company?
Binoj Baburaj's current role is Sales Manager at M. Con Connectors.
What schools did Binoj Baburaj attend?
Binoj Baburaj attended Bangalore University, Bharathiar University.
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Binoj Baburaj
Senior Technical Analyst - L3 Active Directory Team At Allianz GroupThiruvananthapuram Taluk
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