Responsible for Over the Top (OTT) services with Direct Carrier Billing DCB functionality such as Entertainment, Education, Gaming, Services…etc. which is considered the new revenue stream for mobily, in addition to management of traditional +3,000 Content services (Ring Back Tones and Premium Shortcodes) for 150+ partners.

▪ Responsible for all Neqaty brand Loyalty Program Operation, new projects, and team management▪ Developed the Dept. Employee structure, Strategy, Go To Market plans, Road-map and KPI’s▪ Responsible for the department revenue target and first to market partnerships, and promotions.▪ KPIs include (Customer Satisfaction Index, Revenue Targets, New Partner Launches, ...etc)Activities of such role involves working closely and form Partnerships and Alliances with external Partners and suppliers to support our Loyalty Program.

Lead the design and delivery of a portfolio of Innovative and First to market Adjacent Services that are defining the organisation future revenue streams with main focus on:1. Mobile Health2. Mobile Financial Services3. Digital Advertising4. Personal Cloud5. eLearning6. Mobile Applications7. Developer CommunityActivities of such role involve working closely and form strategic Partnerships and Alliances with external suppliers to provide the necessary Products & Services and internally with various departments to insure proper commercialization of these products with the ideal customer experience.

Proudly served 150+ of mobily Content Partners and managed 3,000+ live services, contributed in setting strategies go to market plans and introduction of new and first to market products. In addition to internal organisation of processes, SLAs, resolving operational issues and implement efficient policies that increased overall revenues.

Recruited to build and lead Samama Technologies global marketing and business development initiatives.Key Contributions:* A Key factor of a successful new company Start-up, by defining the roles and responsibilities, Go to market plans, corporate identity, employment…etc* Successfully managed production and execution of “Widdee” Mobile application, where a full cycle of customer support and application development was created and executed.* Negotiated and signed with 6 partners including (STC, Mobily & Zain, MBC Group…etc).

Led an enterprise-wide business development program. Oversee market drivers to identify and handpick top notch products and services.Key Contributions:* Designed and implement Go-To market strategies for new partners.* Recruited employees to handle Sales & Account Management roles.* Represent the company in seminars, road shows and symposiums within the region.* Developed curricula and facilitated training for management and employees.* Designed and implemented security processes and procedures and performed cost benefit analysis to the Enterprise.* Collaborated with external auditors to conduct in-depth compliance audits and penetration testing.

Established and managed the enterprise information-security program. Oversee company wide efforts to identify and evaluate all critical systems. Design and implement security processes and procedures and perform cost benefit analysis on all recommended strategies. Collaborate with external auditors to conduct in-depth compliance audits and penetration testing, presenting all results to senior management. Develop curricula and facilitate awareness training for management and employees. Supervise daily activities of Computer Security Assistant and Internet Administrator.Key Contributions:* Responsibility in secure network design, systems analysis and development, and full life-cycle project management.* Created company policies and procedures governing corporate security, email and Internet usage, access control, and incident response.We offered consulting services in the following areas in the GRC Domains:Our Products & Services are as follows:A. Financial Risk Management1. Enterprise Risk Management 2. Basel II3. ICAAP Consulting4. Enterprise Financial Risk WarehouseB. IT Assurance Services:1. Business Continuity Management Consulting2. Service Management Consulting (ITIL)3. IT Strategy Development4. Information Security Consulting5. Infrastructure Management Consulting6. Data center Design Consulting7. IT GovernanceC. Corporate Governance

Objective: Serving Internal/External users to have better quality access to internal company sources and a smooth Internet access.Products hands on: Bluecoat, Websense, LDAP, UNIX, Resonate, Siteminder, Citrix, Micromuse, DNSOne. Key Contributions:* Successfully implemented a broad spectrum of high-visibility projects, including implementation of the new Unix Proxy & Resonate Load-balancing landscape. * Handling BlueCoat, Resonate, Netegrity Siteminder configuration, support and upgrades.* Installed and maintained Websense, ProxySG, Siteminder, Citrix, Resonate Central Dispatcher, Micromuse, DNS, Socks, NTP and other vital components of the Internet/Extranet infrastructure.

Worked in the Extranet & Technical Planning Group (E&TPG) that was formed to better serve internet/extranet solution seekers (users, programmers, administrators, etc.). Its’ responsibilities varies from major internet/extranet consultation and design to sophisticated technical operational support.Internet/extranet consultation and design process involve assessment and deployment of the proponent requirements for internet and extranet services. In addition, exploring, evaluating, and benchmarking new technologies, and comparing those with the existing ones. Whereby, highest performance and cost-effective solution are always targeted.Operational support covers aspects such as Reverse Proxy and Policy Server setup, configuration, and management. As well as, regular evaluation and refinement for the overall process to meet, if not exceed, the proponent’s desires.Job Title: EDP SYSTEMS ANALYST III

Worked with the Internet & SAP E-Solution Division, my group name is Internet Systems Support Group (ISSG). Our main objective is providing the perfect Internet service for the whole company (Business & Home users). We use Bluecoat caching appliances to monitor the internet and to combine other supportive appliances in one box. We use Websense appliances to filter traffic and block pages. LDAP data base authentication, our working environment is mainly UNIX.Job Title: EDP SYSTEMS ANALYST IV

Worked with SAP/BW that is the SAP Business Data Warehouse Division, the projects mainly was about producing analytical reporting mechanism to the top management for making decisions involved, translate Saudi Aramco business process to IT solution, provide a flexible reporting environment, Reduce demand on External system resources, Improving data quality & security.