Bipasha Ghosh Email & Phone Number

New York, Ny, Us

Manhattan, Ny, Us

Manhattan, Ny, Us

Courses I have built and currently teach:1. Reimagining Marketing with AI and other Emerging Technologies 2. Entrepreneurship, Emerging Technologies and Innovation3. Startup Marketing

• I help cross-industry enterprise clients navigate the AI frontier (from education and training to data and AI strategy development, and from change management to implementation) across all functions.•I advise startups on strategy, product development, market expansion, go-to-market, community development, marketing, and growth strategies

Chicago, Il, Us

Gildre is an international membership community for innovators and leaders to elevate their entrepreneurial potential. I advise Gildre members on strategy, product development, market expansion, go-to-market, community development, marketing and growth strategies.

New York, New York, Us

1. Digital Marketing & Analytics2. Principles of Marketing

I led strategy, marketing and community development efforts at Dali Spaces, a subscription-based global platform for women entrepreneurs).

Austin, Tx, Us

I advised founders and C-suite executives of cross-industry technology startups on strategy, product development, market expansion, go-to-market, community development, marketing and growth strategies.

New York City, Ny, Us

Oversaw brand, marketing and digital strategy for SYFY across 115 countries. Provided strategic leadership and collaborated with global cross-functional teams to build brand, grow audience, and maximize revenue. • Established a culture of collaboration, global thinking, ownership, agility, and experimentation to build a unified high-performing international marketing team∙ Led teams to launch and build franchises (TV shows, movies, eSports as well as the first-ever transmedia TV show & MMO game) and AR-VR experiences, design creator programs, leverage data-driven insights and cultural moments to drive viewership and build fandom∙ Repositioned SYFY as a fan-centric brand and oversaw implementation of new brand identity and voice across all international markets• Built audiences across the SYFY WIRE digital ecosystem (website, social media, podcasts, YouTube, Apple News, Alexa, and Snap Originals). Identified strategies to monetize SYFY WIRE internationally∙ Partnered with global distribution business to build USA Network & SYFY Originals franchises and developed roadmaps for campaign collaboration for all co-productions with streamers∙ Collaborated with Ad Sales to acquire new clients and drive revenue through innovative solutions

New York City, Ny, Us

New York City, Ny, Us

Toronto, On, Ca

Led brand management, product launches, demand generation and sales campaign management. Built mindshare and collaborated with the editorial and product teams to position Reuters as a thought leader in journalism, innovation, and newsroom partnership.• Launched Reuters America, a customized newsroom solution for U.S. publishers• Conducted customer segmentation analysis to facilitate development of commercial policy• Led development of Customer Advisory Board

London, England, Gb

Oversaw brand, consumer and trade marketing strategy development and execution to grow audience and maximize revenue. Managed Pay-TV and mobile affiliate relationships, sponsorship solutions, and brand partnerships.• Developed trade marketing campaigns including “The Internationalist” to reposition BBC World News among advertisers and media agencies to facilitate revenue growth • Launched global brand campaign “Putting News First” and developed “Get the Story Behind the Story” campaign to reinforce the channel’s commitment to covering news, spark viewer conversations around global issues and increase viewership

• Identified interactive TV strategies for Turner Broadcasting Europe• Developed a corporate venture selection model for British Telecom• Recommended change management strategy for Financial Times• Devised strategies to increase card usage for Visa• Launched Malaysia’s first interactive music channel Hitz.TV

Atlanta, Us

Led CNN’s Asia Pacific brand, consumer and affiliate marketing strategy development and execution to grow audience and maximize distribution revenue. Spearheaded new service and content launch campaigns. Managed Pay-TV affiliate relationships. Developed and implemented subscriber acquisition and retention programs. Oversaw CNN’s Hotel Partnership program.• Crafted and launched "Be the First to Know" repositioning campaign for CNN International, CNN.com, and CNNMobile• Built the Asia Pacific marketing team from the ground up

Generative Ai In Business

Executive Certificate In Digital Business

Executive Certificate In Management & Leadership

Blockchain Technologies: Business Innovation And Application

Applied Business Analytics

Digital Marketing Analytics

Artificial Intelligence & Implications On Business Strategy

Master Of Business Administration - Mba, Emphasis On Strategy And Marketing

Master Of Science - Ms, Major: Environmental Biology