• Visionary Leader: Championing a collaborative global team, forging a unified vision for consumer experience, and inspiring a culture of creativity and innovation.• Financial Stewardship: Ensuring adherence to budgets, meeting product and consumer targets, and identifying business opportunities for growth.• Consumer-Centric Focus: Interacting directly with consumers, understanding their needs, and advocating for product value and usability.• Process Optimization: Structuring and evolving Product Design processes, driving data-driven mindsets, and promoting productivity and results-oriented goals.• Technical Excellence: Providing disciplined and technical leadership, setting performance metrics, and guiding career development for design professionals.• Sales Enablement: Supporting sales cycles, managing design products, and enhancing product outcomes through strategic resource planning.

Responsible for leading the Design Strategy throughout the company, including OKRs, budget and team's allocation;Vetta’s Design team full leadership and technical leadership of SMS Design Team in Germany; Structuring, documenting and evolving Product Design processes, influencing organizational development of the product and data-driven mindset onto non-Design areas;Support sales cycle for design work, building and managing design products;Planning & assigning medium to large sized team of resources to enhance products outcomes.

Responsible for Vetta's Design Team processes, careers, design quality and strategy;Construction and application of a Product Design Process according to the company's capacity and client's scenario;Follow up with reportees about satisfaction with company, allocation, challenges and career goals;Supporting growth in hiring and coach new team members;Being the technical reference for the team, seeking to adapt and replicate the best practices in the market, increasing the team’s bar;Definition and management of team's OKRs according to company's OKRs.

Responsible for organizing and evolving design and product processes in multidisciplinary teams; Product strategy construction;Solutions and features ideation, validation and evolution;Design methodologies implementation and documentation;Research, usability tests and user interview: planning, execution and data consolidation;Google Analytics strategy and development;Annual and trimestral OKR’s structuring for the team and the product.

Responsible for the discovery and delivery process at BLiP (blip.ai)Recruitment and execution of interviews as well as user testing;Research and construction of customer persona and journey map;Low and high fidelity prototyping;Structuring of KPIs per project according to trimester’s OKRs;Refining stories with developers;Onboardings and launching plan for new features;Monitoring of post-launch metrics.

Immersion and evolution workshops with distinct stakeholders;Research and construction of customer persona and journey map;Conversational architecture design to high complexity Chatbots;User experience data analysis for roadmapping and bot evolution.

Trend research and conceptual development;Designed two mini-collections of ceramic and wood jewelry;Launchment at the Indian Fashion Jewelry & Accessories Show (IFJAS).

Classes structuring and application for fashion, interior and jewelry students using the Pearson BTEC Level 5 in 3D DESIGN and BTEC Level 5 HND in Fashion & Textiles; in the subjects of: Contextual Cultural Referencing in Art and Design; Ideas Generation in Art and Design and Design Methods.

Responsible for the production flow of fashion accessories;Trend research and conceptual development;Collection design for production and commercing per season;3D modeling and printing;Making pilot pieces for production.

During the restructuring of thecompany, as an Intern, I was involved in the differentfields, including: project development, eventsorganization, developing communication tools andinformation flow, service design and researchmanagement.