Bianca Pinheiro Email & Phone Number

Düsseldorf, North Rhine-Westphalia, Germany

• Visionary Leader: Championing a collaborative global team, forging a unified vision for consumer experience, and inspiring a culture of creativity and innovation.• Financial Stewardship: Ensuring adherence to budgets, meeting product and consumer targets, and identifying business opportunities for growth.• Consumer-Centric Focus: Interacting directly with consumers, understanding their needs, and advocating for product value and usability.• Process Optimization: Structuring and evolving Product Design processes, driving data-driven mindsets, and promoting productivity and results-oriented goals.• Technical Excellence: Providing disciplined and technical leadership, setting performance metrics, and guiding career development for design professionals.• Sales Enablement: Supporting sales cycles, managing design products, and enhancing product outcomes through strategic resource planning.

Belo Horizonte, Minas Gerais, Brazil

Responsible for leading the Design Strategy throughout the company, including OKRs, budget and team's allocation;Vetta’s Design team full leadership and technical leadership of SMS Design Team in Germany; Structuring, documenting and evolving Product Design processes, influencing organizational development of the product and data-driven mindset onto non-Design areas;Support sales cycle for design work, building and managing design products;Planning & assigning medium to large sized team of resources to enhance products outcomes.

Belo Horizonte, Minas Gerais, Brazil

Responsible for Vetta's Design Team processes, careers, design quality and strategy;Construction and application of a Product Design Process according to the company's capacity and client's scenario;Follow up with reportees about satisfaction with company, allocation, challenges and career goals;Supporting growth in hiring and coach new team members;Being the technical reference for the team, seeking to adapt and replicate the best practices in the market, increasing the team’s bar;Definition and management of team's OKRs according to company's OKRs.

Belo Horizonte, Minas Gerais, Brazil

Responsible for organizing and evolving design and product processes in multidisciplinary teams; Product strategy construction;Solutions and features ideation, validation and evolution;Design methodologies implementation and documentation;Research, usability tests and user interview: planning, execution and data consolidation;Google Analytics strategy and development;Annual and trimestral OKR’s structuring for the team and the product.

Belo Horizonte Area, Brazil

Responsible for the discovery and delivery process at BLiP (blip.ai)Recruitment and execution of interviews as well as user testing;Research and construction of customer persona and journey map;Low and high fidelity prototyping;Structuring of KPIs per project according to trimester’s OKRs;Refining stories with developers;Onboardings and launching plan for new features;Monitoring of post-launch metrics.

Belo Horizonte Area, Brazil

Immersion and evolution workshops with distinct stakeholders;Research and construction of customer persona and journey map;Conversational architecture design to high complexity Chatbots;User experience data analysis for roadmapping and bot evolution.

Jaipur Area, India

Trend research and conceptual development;Designed two mini-collections of ceramic and wood jewelry;Launchment at the Indian Fashion Jewelry & Accessories Show (IFJAS).

Jaipur Area, India

Classes structuring and application for fashion, interior and jewelry students using the Pearson BTEC Level 5 in 3D DESIGN and BTEC Level 5 HND in Fashion & Textiles; in the subjects of: Contextual Cultural Referencing in Art and Design; Ideas Generation in Art and Design and Design Methods.

São Paulo Area, Brazil

São Paulo Area, Brazil

Responsible for the production flow of fashion accessories;Trend research and conceptual development;Collection design for production and commercing per season;3D modeling and printing;Making pilot pieces for production.

São Paulo Area, Brazil

During the restructuring of thecompany, as an Intern, I was involved in the differentfields, including: project development, eventsorganization, developing communication tools andinformation flow, service design and researchmanagement.

Bachelor'S Degree, Industrial And Product Design

Activities and Societies: CalplJr MackenzieVice-president of the Design students union, Scientific Initiation Research themed Furniture.

Bachelor Of Applied Science (B.A.Sc.), Fashion/Apparel Design

Exchange in Fashion Design with emphasis on conceptual development at Amsterdam Fashion Institute, Project partnership as product designer.

Mba, Gestão Estratégica Em Ux Design