William Birch Email & Phone Number

Maidenhead

Finchley Road

• Full P&L responsibility for store with £53 million annual turnover and 350 colleagues.• Regional sales lead for 17 stores: Proactive multi-site management of sales stunts and initiatives.• Store achieved the company’s internal Mystery Customer Measure target for the first time.• Reduced stock loss by £217k a year, delivering the store’s best ever stock result.• Beat company product availability targets for morning, afternoon and evening whilst reducing stock holding by 50%.• Led store through re-ranging and refitting project to ensure product ranges matched the affluent customer profile. Resulting sales moved from 3% yr on yr decline to 2% yr on yr growth.• Deputised for the Regional Operations Manager leading a 17 store, £12 million a week turnover multi-site operation in North London.

Kenton

• Moved the store from negative sales growth to 6% increase through implementing a robust business plan and maintaining exemplary store standards, availability and labour matching.• Working closely with the company space planning and implementation manager, presented a business case to the investment board to introduce a larger range of clothing and ethnic food products to the store. Successfully led a significant store refit project through to completion, resulting in a 300% increase in clothing sales.• Improved employee satisfaction score from 66% to 80% by implementing a culture of openness, transparency and shared support across the team. • Achieved highest store accountable profit against target on the region through effective control of shrinkage, wastage, labour spend and store controlled costs.• Shortlisted for Sainsbury’s store of the year award 2011• Completed the Sainsbury’s Millionaire Club internal development programme for senior store managers

Hayes

• Took over an underperforming store and improved all operational standards and performance measures, resulting in the store beating its sales target for the year by £500k. • Using ACORN data and working closely with the marketing team, implemented a marketing strategy to attract lapsed customers.• Introduced a robust performance management process into the store, setting meaningful and stretching targets empowering management to deliver the improvements required.• Raised and maintained morale amongst a disengaged team of colleagues through regular listening groups, monthly feedback meetings and store social events.”You said,We did.”• Mystery Customer Measure achieved for the first time in five years.

Harringay

• Implemented and championed the on-line shopping service recently reformulated by the company.• Identified the potential of a newly appointed deputy manager. Successfully sponsored and coached his development through to his promotion as store manager.• Developed an understanding of the 24 hour trading culture.

Muswell Hill

• Promoted into the store with the express remit of formulating a strong business relationship with the company HR director who as a customer had requested an immediate improvement in store operational standards.• Gained a valuable understanding of a high footfall, time poor customer base and developed the skills of developing eye catching impulse displays to drive sales and maximise profit.

Welwyn Garden City

Various Stores

Post Graduate Certificate, Retail Management

Activities and Societies: Sponsored by Sainsurys

Education record

Three ‘A’ levels and nine ‘0’ levels