Birendra Ghosh Email & Phone Number

Dubai, United Arab Emirates

Leading Africa new market expansion initiative and managing overall business strategy along with country P&L operations for new markets.

Dubai

Managing product development and procurement of Dairy, Cereals, & Sauces product categories through third party contract manufacturing and developing in-house brands. Managing key international brand like Danone, laughing Cow, Kellogg’s, Pringles.Managing country P&L operation for Mozambique and DR Congo markets. Turned around loss making Mozambique business to profitability and rebuilt the business. Restructured DRC operation to revive it from scratch.

Dubai

Managed the commercial operation of Dairy business unit, in terms of procurement, supply chain, and category strategy. Managed new product development for in-house brands, development of pricing and competitive strategies for Dairy category products.• Introduced new categories UHT milk, Fat Filled Milk Powder and Cheese range; Managing the commercial strategy & procurement for the dairy plant in Luanda, Angola• Responsible for managing high impact international brands – Danone, Laughing Cow.

Singapore, Singapore

Heading the sourcing and market development operation with overall responsibility of the FMCG division in terms of revenue and profitability. Managed several product categories such as - OIls & Fats, Home care & Personal care.• Responsibilities include managing FMCG product sourcing from Asia-Pac & Far east region and supply chain thereof• Strategizes brand building, Innovation and New Product Development initiative. Development of pricing and marketing strategies for the relevant FMCG product portfolioManaging a team of 10 sourcing & logistics executives, including offshore office in Shanghai.

Chennai, Tamil Nadu, India

Several stints in China, Ghana and Nigeria. Responsible for Global sourcing, product management and marketing strategy to achieve country specific category revenue, sales volume and market share growth targets for culinary products; scanning the global Agri-commodity industry to tap emerging opportunities. • Introduced canned vegetable product range by identifying strategic supply sources and designing new brand identity. My categories witnessed tremendous growth of 10x within 3 years to USD 3.73 million with 19% GM• Collaborated with Givaudan to develop a proprietary tomato ketchup recipe under Gino brand. Initiated value added tomato paste products and replacement tomato paste project• Increased sales volume in West Africa region by 27% for meal based products division• Instrumental in setting up a new cost effective tomato paste supply base in Tianjin. Had a successful 6 month stint in China to establish and manage initial business operations.

Lagos, Lagos State, Nigeria

Tema, Greater Accra Region, Ghana

Tianjin, China

Jodhpur Area, India

Managing 5 key distributors in West Rajasthan region with total turnover of INR 30 million for automotive lubricants range. Successfully handled responsibilities of generating volume & Market share growth, increasing penetration, competition tracking, awareness creation and Promotional activities across 11 districts.• Turned around the negative growth in the territory and escalated sales by 50% to 30KL/ month within 6 months of taking charge.• Consistently organized 4 promotional activities per month across markets to generate awareness and demand for both new & existing products

Jaipur Area, India

Managing sales of Massey-Ferguson tractors in East Rajasthan zone. Responsible for generating sales Volume, Market Share growth, conducting promotional activities through channel partners in 7 districts and 4 dealerships including the biggest MF dealership of the country; • Propelled East Rajasthan region to attain 4% increase in market share and 30% reduction in outstanding payments amidst de-growing industry• Chosen by the CEO to put forth a market development strategy for reviving Jammu & Kashmir market. Made way to introduce a market specific new variant in 2003.• Spearheaded the TAFE lubricant project from the inception and product development stage.

Chennai, Tamil Nadu, India

Joined TAFE as Management Trainee through campus placement. After training across several functions was appointed in parts business division.

Pune Area, India

Completed project on Pre-launch market survey to estimate potential of convergent telecom services in Pune industrial region

Pune Area, India

TBEL is the Indian subsidiary of PBIF Inc. USA. Exporter of RTE(ready to eat) packaged foods. Undertook project on - determination of business potential & designing a complete business plan for soon to be launched , new RTC(ready to cook) product range in India.

Calcutta

Responsible for managing the production floor operation of Ice cream plant and reporting to Manager Production. Used to handle production operations shifts independently. Have hands on experience in all the functional operations of an ice cream production plant, including the Refrigeration plant.

Baramati Area, India

Completed my in-plant training with Dynamix Dairy Ltd, one of the largest automated dairy plants in India. Worked in all the production units especially in Lactose, Milk Powder and UHT units.

Executive Mba

Executive Mba, International Marketing

Texas Executive Education Program, Leading For Innovation And Growth

Mdp

Mba, Marketing, First Class

B.Tech., Dairy Technology, Class Topper