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Birgit Peters Email & Phone Number

Senior IT Business Analyst, Digital Marketing at Abbott
Location: Hannover-braunschweig-göttingen-wolfsburg Region, Germany 9 work roles 3 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Role
Senior IT Business Analyst, Digital Marketing
Location
Hannover-braunschweig-göttingen-wolfsburg Region, Germany
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Who is Birgit Peters? Overview

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Birgit Peters is listed as Senior IT Business Analyst, Digital Marketing at Abbott, a with 149380 employees, based in Hannover-braunschweig-göttingen-wolfsburg Region, Germany. AeroLeads shows a matched LinkedIn profile for Birgit Peters.

Birgit Peters previously worked as Senior Account Manager/ Omnichannel Engagement Lead/ Customer Success Office at Indegene Healthcare and Global Lead Marketing Automation and Business Relationship Manager at Mylan Healthcare Gmbh, A Viatris Company. Birgit Peters holds Projektmanager Mulitmedia Informatik from University Of Applied Siences, Fachhochschule Nordostniedersachsen Wirtschaft.

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Abbott

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Profile bio

About Birgit Peters

- Digital Specialist for Multichannel Campaigns- Global Subject Matter Expert (SME) for Salesforce channel CRM Veeva (Salesforce.com CLM, Reports and digital Marketing materials- Stakeholder Management, cross functional and cross-departmental- EMEA Agile Projectmanagement, leadership of new innovative digital solutions - Business Relationship Manager (BRM) for digital e-Media requirements and IT Applications- Support for digital transformation within specific markets, e.g. Pharmaceutical industries and Medical Devices- EMEA Marketing Automation Consultant for events and Landing-Pages, Multichannel/ Omnichannel campaigns Competencies:Communication, Implementation

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Birgit Peters's current company

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Abbott
Abbott
Senior IT Business Analyst, Digital Marketing
Hanover, NDS, DE
Website
Employees
149380
AeroLeads page
9 roles

Birgit Peters work experience

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Senior It Business Analyst, Digital Marketing

Hanover, Nds, De

Senior Account Manager/ Omnichannel Engagement Lead/ Customer Success Office

Hannover

- Client envision support, plan, build and deliver customer engagements - Expertise through omnichannel tactics- Projectmanagement, prioritizing initiatives, monitoring deliverables accross partners- Client Business needs assesement, - Creating requirements for omnichannel campaigns, analytics, content and web assets- Campaign management support- Engagement lead for a dedicated Pharma client for several countries, Go to person- External and internal stakeholder management

Jul 2022 - Jun 2024

Global Lead Marketing Automation And Business Relationship Manager

Hannover

Digital Innovation: - internal Promotion of new innovative Digital solutions - Oversee, coordinate, lead and track progress vs plan of the digital initiatives,- Be the SME for Multi-Cannel Marketing templates for the Salesforce Channel- train local markets about best practices, resource allocation- Marketing Automation :- Consult local markets about a compliant setup of events, forms and landing pages - Mutli-Channel appraoch- Training of responsible regarding a compliant use of CRM Veeva interfaces and KPI measurement -

Jun 2016 - Jan 2022

Marketing Busiiness Unit It Lead Europe

Hannover

Marketing Commercial Business Unit IT Lead, Europe for all Digital solutions- the "go to person" for all upcoming digital requests- Driving the successful delivery of all digital business technologies upon request - Optimization of new processes and requests for the Marketing within Commercial IT- keep an aligned approach of Digital standards across region- close collaboration with internal and external stakeholders,

Feb 2015 - May 2016

Global It Business Relationship Manager Commercial It Digital E-Media

Abbott Products

Hannover

Business IT Relationship manager for global Marketing teams, collaboration for setting up global digital projects and support local affiliates to cascade it down on a local level Monitoring the performance of external agencies, preparation of steps for improvement Establishment of contracts, coordination of supplier evaluation of external collaboration partners Networking with global departments, eg. Marketing, Compliance, Legal, Purchasing, onsite visits to get aligned with the business and build a good trustful relationship Setup Contracts for new digital projects and include internal stakeholder groups Cross-divisional collaboration Support with improvement of digital governance strategy regarding website optimization and IT compliance Primary point of contact for overall digital IT needs for the global headquarter

Jul 2014 - Jan 2015

Global Digital E- Media Consultant , Commercial It

Hannover

May 2013 - Jul 2014

Global Project Manager Commercial It, Digital Media

Hannover Und Umgebung, Deutschland

Jul 2012 - Apr 2013

Commercial It Manager / E-Business Effectiveness Manager (Former Solvay)

Hannover

Feb 2010 - Jun 2011

Commercial It Manager Business Effectiveness Manager Region Dach

Solvay Pharmaceuticals

Hannover

- Monitoring the performance of the internal or external contractors.- Escalation point when standard procedures or service levels are not respected- Key contact for regular service review meetings with the internal and external providers - project manager for key IT application changes - field force training Introduction of new tools and technologies - Interface between IT controlling and Region management - Stay up-to-date with advanced application areas for Sales and Marketing

Oct 2008 - Jun 2010
Team & coworkers

Colleagues at Abbott

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3 education records

Birgit Peters education

Projektmanager Mulitmedia Informatik

University Of Applied Siences, Fachhochschule Nordostniedersachsen Wirtschaft

Bachelor Of Arts, Economics

Leibniz Univeristy

Betriebswirtin, Economics, Economics

Leibniz Akademie Hannover
FAQ

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What company does Birgit Peters work for?

Birgit Peters works for Abbott.

What is Birgit Peters's role at Abbott?

Birgit Peters is listed as Senior IT Business Analyst, Digital Marketing at Abbott.

Where is Birgit Peters based?

Birgit Peters is based in Hannover-braunschweig-göttingen-wolfsburg Region, Germany while working with Abbott.

What companies has Birgit Peters worked for?

Birgit Peters has worked for Abbott, Indegene Healthcare, Mylan Healthcare Gmbh, A Viatris Company, Mylan Healthcare, and Abbott Products.

Who are Birgit Peters's colleagues at Abbott?

Birgit Peters's colleagues at Abbott include Mariana Monteiro, Niranjan Wadkar, Justus Ngemu, Daiana Fernandez, and Puneet Bala.

How can I contact Birgit Peters?

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What schools did Birgit Peters attend?

Birgit Peters holds Projektmanager Mulitmedia Informatik from University Of Applied Siences, Fachhochschule Nordostniedersachsen Wirtschaft.

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