Birgit Peters Email and Phone Number

- Client envision support, plan, build and deliver customer engagements - Expertise through omnichannel tactics- Projectmanagement, prioritizing initiatives, monitoring deliverables accross partners- Client Business needs assesement, - Creating requirements for omnichannel campaigns, analytics, content and web assets- Campaign management support- Engagement lead for a dedicated Pharma client for several countries, Go to person- External and internal stakeholder management

Digital Innovation: - internal Promotion of new innovative Digital solutions - Oversee, coordinate, lead and track progress vs plan of the digital initiatives,- Be the SME for Multi-Cannel Marketing templates for the Salesforce Channel- train local markets about best practices, resource allocation- Marketing Automation :- Consult local markets about a compliant setup of events, forms and landing pages - Mutli-Channel appraoch- Training of responsible regarding a compliant use of CRM Veeva interfaces and KPI measurement -

Marketing Commercial Business Unit IT Lead, Europe for all Digital solutions- the "go to person" for all upcoming digital requests- Driving the successful delivery of all digital business technologies upon request - Optimization of new processes and requests for the Marketing within Commercial IT- keep an aligned approach of Digital standards across region- close collaboration with internal and external stakeholders,

Business IT Relationship manager for global Marketing teams, collaboration for setting up global digital projects and support local affiliates to cascade it down on a local level Monitoring the performance of external agencies, preparation of steps for improvement Establishment of contracts, coordination of supplier evaluation of external collaboration partners Networking with global departments, eg. Marketing, Compliance, Legal, Purchasing, onsite visits to get aligned with the business and build a good trustful relationship Setup Contracts for new digital projects and include internal stakeholder groups Cross-divisional collaboration Support with improvement of digital governance strategy regarding website optimization and IT compliance Primary point of contact for overall digital IT needs for the global headquarter

- Monitoring the performance of the internal or external contractors.- Escalation point when standard procedures or service levels are not respected- Key contact for regular service review meetings with the internal and external providers - project manager for key IT application changes - field force training Introduction of new tools and technologies - Interface between IT controlling and Region management - Stay up-to-date with advanced application areas for Sales and Marketing