Birgit Rødgaard-Jessen Lund Email & Phone Number

Copenhagen, Dk

Copenhagen, Capital Region, Denmark

Taking a break from permanent employment, but open to temporary and part time assignments within the commercial part of front-end innovation and product development. Creation of innovation roadmaps and value propositions. Project, product and process management. Creation of user and customer insights.

Copenhagen, Capital Region, Denmark

Leading the commercial part of front-end product development, ensuring a superior pipeline of products and a strong customer buy in to new launches within bowel management. This involved an optimized front-end process, the creation of the commercial innovation roadmap, value proposition and a strong basis for capturing customer insights

Commercially responsible for driving Ostomy Care pipeline projects from identification of user needs throughout the concept development phase. This involves developing the innovation strategy and marketing strategy according to external customer needs and in alignment with internal stakeholders in R&D, subsidiaries, marketing and production. Was in this capacity involved in the development of SenSura Mio, SenSura Mio Convex and SenSura Mio Concave, a range of successful stoma care innovations that set new standards for stoma care products and the way they meet the needs of users and stoma care nurses.

Copenhagen Area, Denmark

Responsible for identifying and describing user needs at the front end of innovation, and translating these needs into Target Product Profiles, to provide direction to R&D in the early phases of development.

Copenhagen Area, Denmark

- Drive Coloplast presence at international wound care congresses. Responsible for all external negotiations and contacts, and for the international alignment with subsidiaries. - Drive development and execution of symposia. - Commercially responsible for Coloplast Wound Care activities for Diabetic Foot Ulcer programme.

Copenhagen Area, Denmark

- Commercially responsible for driving Wound Care projects through early and late phases of development, comprising strategy development, launch preparations and support tools for subsidiaries, management of advisory boards, - Project Management: Diabetes Foot Ulcer programme, planning of symposia and exhibitions, and the marketing end of outcome activities

Copenhagen Area, Denmark

- Responsible for the development and maintenance of Nycomed’s pain control portfolio. The primary assignment was to support affiliates’ and licensees’ launch and marketing of Nycomed’s international pain products. This included development of core launch campaigns, training, planning of international activities. The main focus was on products in international launch/roll out. - Acted as marketing representative in product development projects, and in connection with in- and out licensing activities.

- Responsible for establishing the function Market Research within DLI. Developed and prepared prescription based standard market research reports (Hypertension, Asthma, Depression). - Responsible for all sales- and marketing activities for area, directed towards the pharmaceutical industry.

All aspects within international market research: Market surveillance (o.a. IMS), competitor surveillance/analysis, ad hoc qualitative and quantitative market research projects, planning and implementation of EDP projects, etc.

Responsible for re-organization project: Set up of new procedures and assignment of tasks after re-organization. Had various positions at Novo Nordisk during the period including Market Research Assistant, Regional Assistant and Secretary/Assistant.

Elective, Innovation

Designing Innovation in Practice

Hd Majoring In Organisation And Hr Management, Hrm

Medical Diseases

Anatomy And Physiology

Hd, Majoring In Marketing

Bachelor'S Degree, Commercial Languages: English/French