Birgit Schäfer Email & Phone Number

Switzerland

CMO for the No.1 brand in Swiss Hair Care. Responsible for the marketing in the Swiss home market as well as for the subsidiaries and distributor markets (EMEA & Asia).

Constance, Baden-Württemberg, Germany

Strategic and operative management of the whole brand portfolio of Bracco Imaging Germany: X-Ray, Magnetic Resonance, Ultrasound, Injectors.Member of the German steering committee.Leading & developing the Sales & Marketing Team with (Key) Account Management, Sales & Application Management, Sales & Application Management MedTech, Marketing Management (incl. Digital Business)

Karlsruhe, Baden-Württemberg, Germany

Director Marketing for the phyto-pharmaceutical business Dr. Willmar Schwabe as well as the homeopathic business of DHU Germany• Integrate & lead the marketing departments with 30 employees incl. 10 direct reports• Develop, plan and implement marketing strategies for the existing portfolio and new brands at all levels of the marketing mix (B2C, B2B)• Coordinate integrated sales strategies with heads of physician and pharmacy sales teams• Continue to optimize digital brand performance and develop and diversify e-commerce • Create business cases for new brands and service applications • Responsible for the media planning process for B2B and B2C media (TV, radio, print, digital)

Karlsruhe, Baden-Württemberg, Germany

Head of Marketing for No. 1 Homeopathy and Schüßler-Salts brands in Germany• Leading 7 teams consisting of 30 employees: Product Management, Online Marketing, Trade Marketing, Product PR, Event Management, Medical-Scientific Service• Implement change management project “Sales Excellence” incl. establishment of Trade Marketing• Devise and implement brand & communication strategies B2C and B2B based on market and customer insights• Participate as member of the Global Strategy Team Homeopathy • Responsible for managing approx. 1400 internal and external events per year

Karlsruhe, Baden-Württemberg, Germany

Head of Department for No. 1 Homeopathy and Schüssler-Salts brands in Germany • Responsible for Marketing & Internal Sales Department with Product Management, Online Marketing, Speaker Support/Training, Medical Scientific Service, Internal Sales, Key Account Management. • Leading 32 employees including 9 direct reports • Prepare key account annual plans and participate in negotiations• Establish a consistent long-term product pipeline & chair innovation meetings for DHU Germany • Participate as member of “Sales Excellence” steering team • Introduced an integrated sales roundup planning process• Achieved double-digit growth in mail order business, particularly in sales of DHU Schüssler salts• Developed a new corporate design for DHU • Initiated the “Homeopathy Forum 2015” with KOLs

Cologne Area, Germany

Head of marketing department for the product group “Vital Substances” with umbrella brand “Taxofit” , leading 2 teams (product management & sport sponsoring) • "Taxofit" turnaround from -5% in sales in 2008 to +10%• Responsible for the entire “Taxofit” product portfolio & development including coordination with internal departments, external scouts and cooperation partners for food supplements, pharmaceuticals, dietary foods

Berne, Switzerland

Category Marketing Manager Dermatology (13 brands as e.g. Fenistil & Lamisil in 11 indications):• Management of the dermatology portfolio: OTC/OTX/RX, Medical Devices, Cosmetics with regard to needs of B2C and B2B-customers (patients, pharmacies, drugstores, physicians) • Strategic recommendations for high-potential OTC/OTX acquisitions

Berne, Switzerland

Brand Manager with responsibility for regional and local No. 1 brands "Fenistil" and Merfen:• Responsible for strategical development and operational execution on all levels of marketing mix incl. ATL/BTL communication for consumers, pharmacies and drugstores • Development & execution of innovative "Feni+x” brand architecture• First brand novelties in 10 years of “Fenistil” by migrating the 2 brands “Famvir” and “Euceta Pic”: sales increase of 25%. Launch of "Feniderma" as first cosmetic.

Pratteln, Basel-Country, Switzerland

Brand Manager for Hair Care & Styling and Skin Care at Henkel & Cie AG• Manage the brands Gliss Kur, Taft, Diadermine with responsibility for sales and CM• Adapt and implement international launches and re-launches • Develop and implement pricing concepts for the Swiss business• Supervise and develop quality and complaint management

Pratteln, Basel-Country, Switzerland

Brand Manager for 7 coloration brands including "Brillance", "Vision", "Country Colors" • Adapt and implement international launches and re-launches• Responsible for group reporting, marketing and advertising investments, customer complaints and coordinating PR projects

Düsseldorf Area, Germany

Junior Brand Manager for Hair Care Brands Schauma and Poly Kur at Schwarzkopf & Henkel Cosmetics GmbH, Düsseldorf• Develop and implement brand strategies for No. 1 brand “Schauma” and “Poly Kur”• Devise, implement and monitor launches and re-launches

Düsseldorf Area, Germany

Assistant Brand Manager for Hair Care Brands Gliss Kur/Schauma Kids at Schwarzkopf & Henkel Cosmetics GmbH, Düsseldorf• Support the development of brand strategies & the design of re/launches • Develop launch arguments and competitive analysis

Systemic Coach And Team Developer

Diplom-Kauffrau (Equiv. Master'S Degree), Faculty Of Economics & Social Sciences: Marketing, Controlling, Taxation

Master In Management, Marketing, Affaires Intern., Stratégie Intern. De L'Entreprise, Gestions Intern. Des Rh

Apprenticeship, Hotel & Catering Industry

Apprenticeship, Hotel & Catering Industry