Birgit Ankjaer Email & Phone Number

North Denmark Region, Denmark

Aalborg, North Denmark Region, Denmark

Aalborg, North Jutland, Denmark

Heading Smartlift marketing to create measurable results together with sales: Every customer journey starts with trust and continues with a relevant value proposition, and together we create just that.Establish and execute a marketing strategy, branding, marketing and communication with short- and long-term focus in a digital world. This supports the Smartlift growth journey rooted in great customer experiences.

Nørresundby, Nordjylland, Danmark

Responsible for the digital transformation of GateHouse marketing to support growth and commercial success. Heading the marketing team in our efforts to implement and drive inbound marketing and lead generation, branding, employer branding, customer journey and use insights and analytics to optimize and move forward.Accomplishments: Building a complete and high performing marketing team. Introduce and manage the lead generation process in marketing from lead generation, handover to sales, and nurturing of leads. Assist sales with the early stages of the customer journey. Launch a new subsidiary with a new business area including all necessary marketing, branding, and market communication. Drive the marketing department and marketing team with strategies, budgets, fulfillment of KPIs, consultations with management, execution, and evaluation.

Aalborg, North Jutland, Denmark

Developing and deploy data-driven communications and marketing focusing on building a global brand, lead generation (SharpSpring marketing automation with Salesforce and Umbraco integration), market introductions and campaigns utilizing advanced tools, analyses and market insights. Building and ensuring the corporate branding and tone of voice. Develop and implement employer branding strategy and initiatives. Working with customers, partners, colleagues, medias and analysts.Accomplishments: A distinct market profile with a humanized branding strategy focus. Established an in-house lead generation engine and internal process. Successful M&A communication and marketing project. Contributed to change of sales from hardware focus to SaaS.

Aalborg, North Jutland, Denmark

Communicate to customers, colleagues, partners and the press. Marketing and communication plans and analysis. Advanced lead generation and inbound activities using marketing automation tools (Marketo with Salesforce integration). Develop and execute branding strategy and initiatives in EMEA. I was responsible for the EMEA Client Advisory Board events, community manager for Newscycle User Group EMEA and organized the annual EMEA User Conference.Accomplishments: Successful market introduction of a new innovative digital service. Established and managed a new EMEA user group. Streamlining lead generation. Defending the market leader position in a challenged market.

Aalborg, North Jutland, Denmark

Responsible for RTX Design Services marketing and communication as a listed company. Planning of main messages and campaigns in external communication. Planning, executing and measuring marketing activities. Representing RTX in international working groups in organizations such as DECT Forum and ULE Alliance. Working closely together with Product Managers. Other tasks included writing, reviewing and publishing of press releases, newsletters, case stories, white papers, brochure texts. Preparing, designing and publishing of the annual report. Publishing of stock exchange information. Maintenance and optimization of the company website.Accomplishments: Introduction launch of a new product. Implementation of a new graphic profile. Changing company reputation from old obsolete product areas to development of advanced wireless solutions. Revenue up 25%. Earnings doubled.

Frederikshavn, North Jutland, Denmark

Responsible for Skagenfood online, i.e. website optimization, various newsletters, landing pages, micro sites and Facebook. Evaluation and measurement of marketing efforts.Constant update of online presence, reacting to customers' feedback on website and Facebook, planning and execution of online marketing campaigns, writing and distribution of press releases. I was part of a project with the intention of launching a new website. Planning and execution when launching new products. Made videos for online use, preparation of posters, hand-outs and other materials for fairs and food markets.

Aalborg, North Jutland, Denmark

Process management in marketing; analysis and streamlining of marketing tasks and processes, project manager for marketing projects, responsibility for a marketing assistant, participation in product development aiming at reducing time to market.Other tasksDue to the nature of ETIs product portfolio, we made all marketing in-house: Layout, printing, texts, business cards, leaflets, website etc. I participated in all these tasks and was responsible for internal coordination, resource allocations, prioritizing, cross organizational teams etc. Planning, preparation and participation in exhibitions globally.

Aarhus C, Middle Jutland, Denmark

Heading the corporate marketing dept., budget responsibility, member of local management team, implementation of new marketing strategies, reporting, responsibility for funding of activities, campaign development (main messages, ads, telemarketing, segmentation, respondents, research, prizes, prints, texts and evaluation) in cooperation with vendors and Product Managers. These campaigns could be product releases, end-of-year campaigns, campaigns targeted towards specific customer segments etc.Other tasksOrganized events for customers and employees, seminars, workshops, and trade shows, besides the traditional marketing disciplines: Press releases, give-aways, newsletters, website, brochures, signs, various translations and texts and art director tasks.

Brønderslev, North Jutland, Denmark

Management of marketing dept., responsible for subsidiaries' marketing, market analysis, segmentation, competitor and market monitoring, marketing planning and budgeting. Media and exhibition plans.Other tasksPR, write of editorials to international magazines, direct mails, brochures, art director tasks, texts, design and maintenance of website and customer events.

Aalborg, North Jutland, Denmark

Heading the marketing dept., member of the management group, staff responsibility. Marketing planning, budgeting, worldwide ad planning, participation in product development, implementation of new concepts and strategies.Other tasksSupporting the international distributor network, press releases, give-aways, international exhibitions and trade shows, layouts, texts, website maintenance, launch and maintenance of extranet and customer events.

Aalborg, North Jutland, Denmark

Plan and execute marketing activities on the Danish market. Responsible for catalogues and leaflets, contact to creative agencies, implementation of new general layout and website launch. Project manager for the company magazine to customers, give-aways, support to sales dept., writing texts and managing the corporate image database.

Hd, Afsætning

Graduate Diploma in Business Administration and Marketing (HD-A), Aarhus School of Business

Education record

Education record