Birgit Ankjaer

Birgit Ankjaer Email and Phone Number

Chief Marketing Officer @ Smartlift
North Denmark Region, Denmark
Birgit Ankjaer's Location
North Denmark Region, Denmark, Denmark
Birgit Ankjaer's Contact Details

Birgit Ankjaer personal email

n/a

Birgit Ankjaer phone numbers

About Birgit Ankjaer

A digital strategist at heart; transforming visions and ambitions into strategy. Then translating strategies and creative concepts into web, social media, and digital automation. Creating the digital strategies and tactics that can boost revenue and increase brand awareness e.g. by using AI and other advanced tools.A broad experience in inbound lead generation using marketing automation tools and creating lead generating and SEO optimized content including blog posts, infographics, landing pages, website, newsletters, digital banners, ads, etc. together with Sales and Product Marketing. I create and drive campaigns and product launches that deliver true business value.Building good customer journeys and valuable user experience with content marketing, brand strategy and best practice in marketing channels and assets.A conceptual, creative thinker with a strong marketing and communication background based on a dedication for words, and the willingness to collaborate and learn from others. I have a strong will to succeed and is passionate about online marketing, communication, and new marketing technologies.

Birgit Ankjaer's Current Company Details
Smartlift

Smartlift

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Chief Marketing Officer
North Denmark Region, Denmark
Website:
smartlift.dk
Employees:
20
Birgit Ankjaer Work Experience Details
  • Smartlift
    Chief Marketing Officer
    Smartlift
    North Denmark Region, Denmark
  • Smartlift
    Chief Marketing Officer
    Smartlift Mar 2024 - Present
    Aalborg, North Denmark Region, Denmark
  • Smart Lift A/S
    Marketing Manager
    Smart Lift A/S Jun 2022 - Mar 2024
    Aalborg, North Jutland, Denmark
    Heading Smartlift marketing to create measurable results together with sales: Every customer journey starts with trust and continues with a relevant value proposition, and together we create just that.Establish and execute a marketing strategy, branding, marketing and communication with short- and long-term focus in a digital world. This supports the Smartlift growth journey rooted in great customer experiences.
  • Gatehouse Group
    Group Marketing Manager
    Gatehouse Group Jun 2020 - May 2022
    Nørresundby, Nordjylland, Danmark
    Responsible for the digital transformation of GateHouse marketing to support growth and commercial success. Heading the marketing team in our efforts to implement and drive inbound marketing and lead generation, branding, employer branding, customer journey and use insights and analytics to optimize and move forward.Accomplishments: Building a complete and high performing marketing team. Introduce and manage the lead generation process in marketing from lead generation, handover to sales, and nurturing of leads. Assist sales with the early stages of the customer journey. Launch a new subsidiary with a new business area including all necessary marketing, branding, and market communication. Drive the marketing department and marketing team with strategies, budgets, fulfillment of KPIs, consultations with management, execution, and evaluation.
  • Trackunit
    Communication & Marketing Manager - Saas And Iot For The International Construction Industry
    Trackunit Oct 2017 - Jun 2020
    Aalborg, North Jutland, Denmark
    Developing and deploy data-driven communications and marketing focusing on building a global brand, lead generation (SharpSpring marketing automation with Salesforce and Umbraco integration), market introductions and campaigns utilizing advanced tools, analyses and market insights. Building and ensuring the corporate branding and tone of voice. Develop and implement employer branding strategy and initiatives. Working with customers, partners, colleagues, medias and analysts.Accomplishments: A distinct market profile with a humanized branding strategy focus. Established an in-house lead generation engine and internal process. Successful M&A communication and marketing project. Contributed to change of sales from hardware focus to SaaS.
  • Newscycle Solutions
    Emea Marketing Manager - Advanced Digital Solutions For The Global Publishing Industry
    Newscycle Solutions May 2014 - Sep 2017
    Aalborg, North Jutland, Denmark
    Communicate to customers, colleagues, partners and the press. Marketing and communication plans and analysis. Advanced lead generation and inbound activities using marketing automation tools (Marketo with Salesforce integration). Develop and execute branding strategy and initiatives in EMEA. I was responsible for the EMEA Client Advisory Board events, community manager for Newscycle User Group EMEA and organized the annual EMEA User Conference.Accomplishments: Successful market introduction of a new innovative digital service. Established and managed a new EMEA user group. Streamlining lead generation. Defending the market leader position in a challenged market.
  • Rtx A/S
    Marketing Coordinator – International B2B Marketing In Wireless Technology Business
    Rtx A/S Nov 2011 - Dec 2013
    Aalborg, North Jutland, Denmark
    Responsible for RTX Design Services marketing and communication as a listed company. Planning of main messages and campaigns in external communication. Planning, executing and measuring marketing activities. Representing RTX in international working groups in organizations such as DECT Forum and ULE Alliance. Working closely together with Product Managers. Other tasks included writing, reviewing and publishing of press releases, newsletters, case stories, white papers, brochure texts. Preparing, designing and publishing of the annual report. Publishing of stock exchange information. Maintenance and optimization of the company website.Accomplishments: Introduction launch of a new product. Implementation of a new graphic profile. Changing company reputation from old obsolete product areas to development of advanced wireless solutions. Revenue up 25%. Earnings doubled.
  • Skagenfood A/S
    Web Editor - B2C Digital Subscriptions For High Quality F&B
    Skagenfood A/S May 2009 - Oct 2011
    Frederikshavn, North Jutland, Denmark
    Responsible for Skagenfood online, i.e. website optimization, various newsletters, landing pages, micro sites and Facebook. Evaluation and measurement of marketing efforts.Constant update of online presence, reacting to customers' feedback on website and Facebook, planning and execution of online marketing campaigns, writing and distribution of press releases. I was part of a project with the intention of launching a new website. Planning and execution when launching new products. Made videos for online use, preparation of posters, hand-outs and other materials for fairs and food markets.
  • Bae Systems Applied Intelligence
    Marketing Coordinator - B2B/B2G Advanced Monitoring Systems
    Bae Systems Applied Intelligence Aug 2007 - Apr 2009
    Aalborg, North Jutland, Denmark
    Process management in marketing; analysis and streamlining of marketing tasks and processes, project manager for marketing projects, responsibility for a marketing assistant, participation in product development aiming at reducing time to market.Other tasksDue to the nature of ETIs product portfolio, we made all marketing in-house: Layout, printing, texts, business cards, leaflets, website etc. I participated in all these tasks and was responsible for internal coordination, resource allocations, prioritizing, cross organizational teams etc. Planning, preparation and participation in exhibitions globally.
  • Arrow Ecs Denmark
    Marketing Specialist - B2B Distribution Of It Infrastructure In Scandinavia
    Arrow Ecs Denmark Sep 2003 - Jul 2007
    Aarhus C, Middle Jutland, Denmark
    Heading the corporate marketing dept., budget responsibility, member of local management team, implementation of new marketing strategies, reporting, responsibility for funding of activities, campaign development (main messages, ads, telemarketing, segmentation, respondents, research, prizes, prints, texts and evaluation) in cooperation with vendors and Product Managers. These campaigns could be product releases, end-of-year campaigns, campaigns targeted towards specific customer segments etc.Other tasksOrganized events for customers and employees, seminars, workshops, and trade shows, besides the traditional marketing disciplines: Press releases, give-aways, newsletters, website, brochures, signs, various translations and texts and art director tasks.
  • Hawkeyepedershaab
    Marketing Coordinator - Global Project And Turn-Key Concrete Pipe Machinery
    Hawkeyepedershaab Nov 2000 - Jul 2003
    Brønderslev, North Jutland, Denmark
    Management of marketing dept., responsible for subsidiaries' marketing, market analysis, segmentation, competitor and market monitoring, marketing planning and budgeting. Media and exhibition plans.Other tasksPR, write of editorials to international magazines, direct mails, brochures, art director tasks, texts, design and maintenance of website and customer events.
  • Cobham Satcom
    Marketing Manager - Satellite And Radio Technology For Commercial And Governmental Fleets
    Cobham Satcom Feb 1998 - Nov 2000
    Aalborg, North Jutland, Denmark
    Heading the marketing dept., member of the management group, staff responsibility. Marketing planning, budgeting, worldwide ad planning, participation in product development, implementation of new concepts and strategies.Other tasksSupporting the international distributor network, press releases, give-aways, international exhibitions and trade shows, layouts, texts, website maintenance, launch and maintenance of extranet and customer events.
  • Spæncom A/S
    Marketing Assistent - Concrete Structures For Danish Building Sites
    Spæncom A/S Nov 1994 - Feb 1998
    Aalborg, North Jutland, Denmark
    Plan and execute marketing activities on the Danish market. Responsible for catalogues and leaflets, contact to creative agencies, implementation of new general layout and website launch. Project manager for the company magazine to customers, give-aways, support to sales dept., writing texts and managing the corporate image database.

Birgit Ankjaer Skills

Marketing Marketing Strategy Marketing Communications Marketing Management B2b Business Strategy Product Management Management Public Relations Strategy Project Management Product Marketing Online Marketing New Business Development Business Development Seo International Sales Advertising

Birgit Ankjaer Education Details

Frequently Asked Questions about Birgit Ankjaer

What company does Birgit Ankjaer work for?

Birgit Ankjaer works for Smartlift

What is Birgit Ankjaer's role at the current company?

Birgit Ankjaer's current role is Chief Marketing Officer.

What is Birgit Ankjaer's email address?

Birgit Ankjaer's email address is an****@****live.dk

What is Birgit Ankjaer's direct phone number?

Birgit Ankjaer's direct phone number is +165163*****

What schools did Birgit Ankjaer attend?

Birgit Ankjaer attended Handelshøjskolen I Århus, Hovedgaard Skole, Hovedgaard Skole.

What skills is Birgit Ankjaer known for?

Birgit Ankjaer has skills like Marketing, Marketing Strategy, Marketing Communications, Marketing Management, B2b, Business Strategy, Product Management, Management, Public Relations, Strategy, Project Management, Product Marketing.

Who are Birgit Ankjaer's colleagues?

Birgit Ankjaer's colleagues are Anders Lykke, Per Nolborn, Anders Frydkjær Witte, Per Søndergaard, Hans Jørgen Jespersen, Niels Langberg Nielsen, Tomasz Wichert.

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