Birgit Backofen Rothacker Email & Phone Number

Columbus, Oh, Us

Wesel, Nordrhein-Westfalen, De

Responsible for global strategy and growth of existing and new strategic global accounts for the Paper & Board Business Line. Cultivates and drives innovation, application expertise and product development for the packaging market with focus on sustainability, circular economy and the ever changing regulatory environment for consumer packaging.

Wesel, Nordrhein-Westfalen, De

Responsible for the segment Publication and Commercial, it's strategy for the North American market, the implementation, market approach, cultivation and portfolio management, as well as, sales, technical service and innovation of the segment. OEM Relationships, Digital Technology Business Development, and Distribution Channel Management for PC NA.

Wesel, Nordrhein-Westfalen, De

St Helier, Je

Manages large global/national packaging customer accounts through implementation of new account strategies for account growth, sustainability and global alignment with customers business structure. Develops, cultivates and implements account strategies to gain new and strengthen weak accounts.

St Helier, Je

Managed and grew Flint Group strategic industry alliances and overseas product evaluation trials with OEMs. Directed market research and strategic product alignment for the Sheetfed and Packaging Divisions. Implemented and managed sales strategy, marketing, public relations, trade shows and advertising plan for the Sheetfed Division.

St Helier, Je

Developed and successfully managed the growth of global strategic and industry alliances involving cross-functional and cross cultural teams. Researched, developed and cultivated global business opportunities involving new markets, new business models and technologies. Identified, analyzed and recommended new business development partners or acquisition candidates that supported corporate strategic initiatives.

Offenbach, Hesse, De

Tasked to lead all MAN Roland marketing efforts for Drupa2000 and the PrintCity project. A 72 company joint venture project, led by MAN Roland, demonstrating complete print solutions in an open system environment for packaging, commercial and publishing printing, and to debut at the industry’s worldwide largest tradeshow in 2000. PrintCity evolved into an industry-recognized organization, and exists to this day. Successfully managed and executed the Project directing a team of 120 people. • Responsible for the company’s single-largest Budget ($16 mil). Executed the project on time and on budget; greatest Trade Show success in the history of the company. Totaling the largest order intake in history for manroland of

Offenbach, Hesse, De

Program On Negotiation For Senior Executives, Business

Accounting, Accounting/Business Administration