- In charge of the online presence and content integration of Volkswagen D’Ieteren Finance- SPOC for digital marketing projects for Belgium in cooperation with headquarters in Germany- Responsible for the coordination and development of digital marketing assets, websites and platforms- Aligning and ensuring day to day communication with internal and external stakeholders, including agencies, Marketing Manager, Marketing and Sales colleagues and IT department- Prepare and… Show more - In charge of the online presence and content integration of Volkswagen D’Ieteren Finance- SPOC for digital marketing projects for Belgium in cooperation with headquarters in Germany- Responsible for the coordination and development of digital marketing assets, websites and platforms- Aligning and ensuring day to day communication with internal and external stakeholders, including agencies, Marketing Manager, Marketing and Sales colleagues and IT department- Prepare and coordinate CRM campaigns, like customer e-mails and e-news letters- Prepare and organise online events for clients and leads- Responsible for optimizing the omnichannel customer journey in order to reach KPI’s- Market research: prepare surveys and coordinate fieldwork Show less

- Responsible for content integration in digital marketing campaigns and assets, including paid display and social media campaigns - Day to day content management and maintenance of digital marketing assets- Coordination and optimization of website conversions, search engine optimization and advertising- Support CRM Supervisor in the coordination of CRM campaigns

- In charge of the development and coordination of strategic projects Main realisation: Handsfree Shopping at Gent, Belgium- Approaching potential partners for collaborations in new business domains

- In charge of the creation and execution of marketing plans, including setting up marketing initiatives, website maintenance, content creation for websites and social media, search engine optimization and advertising, Google Analytics, CRM campaigns and organizing webinars, workshops and other events- Sales support for account managers, including preparing offers and lead follow up

- Responsible for the sales of online marketing research projects- Maintain customer relationships

Master course in Advertising and Marketing

- Development of market research projects with an external agency - Analysis and implementation of market research results in strategic communication plans- Create promotion initiatives and campaigns