www.insen-store.com

We believe in valuable relationships and inspire people to speak from the heart. There is always a moment to send a card. + Brand guardian of all online & offline marketing activities, campaigns, partnerships a.o.+ Development of brand- and marketing communication strategy+ TTL campaign management, focus on upper funnel brand objectives & goals.

+ Create & coordinate digital marketing campaign calendar (w/ department stakeholders)+ Create, develop, manage & report on through-the-line marketing campaigns w/ both our in-house online marketing team (through agile scrum) and external media- and creative agencies + Coördinate brand partnerships (acquisition)+ Development & implementation of a social media strategy (owned)+ Content management of newsletters and website & launch of the Hallmark blog

In addition to my previous role as a Digital Merchandiser:• Creating & managing of Marketing Communication Plan (in collaboration with brand manager(s))• Digital marketing campaign coördination & execution• Social media follow-up• Content team management role, increasing team performance & continuity

• E-commerce merchandise strategy, creation, coördination & execution• Content management of new projects (e.g. launch of website)• E-mail marketing coördination in collaboration with designers, copywriters & brand managers. • Website improvements to drive conversion and enhance UX. This role is implied for several online (luxury) flagship stores, such as: Scapa, Scapa Home, Xandres, Xandres Xline, Hampton Bays, Peter Pilotto, Sarah Pacini, Terre Bleue & Gigue.

Supporting of PR-activities from several international high-end fashion brands.