Birgit Susanne Neurohr Email & Phone Number

• Managing relationship with high budget clients on DACH markets (Lead Generation and eCommerce)• Providing strategies and regular client reporting for all Performance Marketing activities• Setup and optimization of SEA campaigns (Google Ads, Microsoft Ads) for clients• Google Ads Channels: Search, PMax, Video, Display, Demand Gen• Email Marketing campaign setup and optimization (Klaviyo, Mailchimp plattforms)• Paid Social (Facebook, Instagram, TikTok) - Monitoring campaign performance and defining strategies for reaching the clients' business goals• Tracking and Tech tasks - ensuring proper tracking and tech implementations with clients' IT

Sardegna, Italy

Sardinias is one of Europe's leading web portals about tourism in Sardinia, offering news, news, guides and deals for ferry crossings, flights, holiday packages and accomodation. It is part of a network of touristic web sites focused on the Mediterranean world, such as il traghetto and Sicilyas• Start-up and growth of the portal on 4 markets (Germany, Italy, France, UK)• SEO-Optimization of the contents and coordination of a team of writers for the markets Germany, Italy, France and UK• Monetizing the website across online partnerships with leading players of the European Travel industry• Selling online advertising solutions for tourism and optimization of the clients' campaigns on the Google DFP adserver

Malta/Italy - Remote

Target Traffic is a digital company that delivers data driven performance marketing which allows our clients to consistently outperform competition• Leading a team of PPC specialists in managing client’s Performance Marketing campaigns across different industries. Main markets: Germany, US, UK, Europe• Setup and optimization of SEA campaigns (Google AdWords, Microsoft Ads) for worldwide target markets: structuring accounts, audience targeting, keyword selection, ad copywriting and bidding• Lifecycle Management for PPC campaigns in very sensitive niches (bulk Google Ads account setup, VCC payments, growth and optimization strategies) and distribution of related procedures and best practices within the team• Setup and optimization of complementary campaigns in other channels such as Social (Meta) and Email (Mailchimp)• Recruitment and onboarding of new members in the Marketing team• Market research and competitor monitoring for new business solutions and for competitive niches. Definition of pricing and offer for new clients’ services

Rome

Populis is one of Europe’s leading web technology platforms with offices in Dublin, Rome, Milan & São Paolo. The company offers 360-degree solutions in performance marketing for premium publishers and brands. Among the top European growing digital media companies, Populis has been rewarded with several important awards: Red Herring 100 (2010), Media Momentum (2011) and Deloitte Technology Fast 50 (2012). • Setup and growth of the performance marketing channel for the brand Excite Europe in 4 markets (DE, FR, UK and NL) • Monitoring and optimizing online marketing campaign budgets, revenue and profit margin • Scaling international traffic acquisition campaigns across the channels SEM and Facebook• Optimizing campaign KPIs such as Ad CTR, landing page CTR, CPC, CPM and RPC

Rome Area, Italy

Populis ENGAGE is the local Italian Sales House of the company launched in 2012, specialized in display, video and social media advertising formats for web and mobile. • Heading the customer service for the top-publishers and activation of new clients for Populis Engage• Controlling the publishers’ display campaigns performance in close collaboration with Ad Operations, Sales and Technology teams• Managing the online partnerships for the company’s Finance publishers with Italy’s leading Finance comparison services

Rome Area, Italy

• Recruitment and leadership of an international market operations team with responsibility for the company's revenues at global level• Setting up forecasts, budgets and targets across 12 markets• Monitoring and optimizing large-budget SEA-campaign performance (Google AdWords, Microsoft Bing) in close collaboration with Heads of SEM• Heading the company’s project management as direct report of the CEO• Leading strategic cross-market online partnerships for content monetization with CPC, CPL, CPM- and CPS-based pricing models (contextual, intext, search feeds, Ad networks, retargeting,)

Rome Area, Italy

• Heading a 15 person team in defining and rolling out the product strategy, directly reporting to the COO• Responsible for brand management and P&L of the GoAdv product network with 500+ websites with an audience of 18 million UVs/month on all markets. Top brand: Excite Europe• Coordinating the international content production according to brand- and SEO-strategy• Supervising website launches and integrating new product features such as a web TV show on Excite • Budgeting for external service agency costs

Rome Area, Italy

• Leading the international content management, guiding a 10 person team of copy writers• Web project management & technical implementations (XML, API, CSV feeds) with IT• A/B testing and KPI tracking for campaign landing pages• Business development for all online cooperations on the German market

Rome Area, Italy

• Heading a team of 6 SEM Executives in managing the online marketing campaigns on 6 European markets• Setup, expansion and ROI-based optimization of large-budget SEM campaigns (Google AdWords) for a network of 100+ web portals and shopping guides• Business development with strategic partners (Booking, eBay, ImmobilienScout24) and affiliate platforms (Zanox, affilinet, Tradedoubler)

Rome Area, Italy

• Started up successfully the German market, making it the best performing one of the company• Coordination and optimization of the PPC campaigns on the German market (Google AdWords, Yahoo, MSN platforms)• Designing the information architecture for the launch of the German version of a web portal• Management of the editorial activities on the German market

Diplom Ingenieur, Architecture

Activities and Societies: Wissenschaftliche Hilfskraft beim Lehrstuhl für Städtebau und Landesplanung 1999/2000

Erasmus, Architecture

Activities and Societies: - Organization of a student's Urbanism workshop between the Università degli Studi di Firenze and the RWTH Aachen