Birgitta Olson Email & Phone Number

Malmö, Skåne County, Sweden

Malmö, Skåne County, Sweden

Procurement projects that deliver cost efficiencies, improved cash conversion cycle and increased supplier control.

Halmstad, Sweden

Lund, Skåne County, Sweden

Derby, England, United Kingdom

Consultant assignment as Head of Global Marketing, Nikon Industrial Metrology. Established the global marketing organization and infrastructure from scratch including processes for collaboration with local marketing teams as well as global product team. Key projects were development of positioning strategy with messaging focused on Quality 4.0 and shop.

Singapore

• Set up and managed the global marketing strategy and research division in Singapore to drive one Nikon brand globally through development and implementation of global marketing and communication strategies and.
• Developed global marketing plans, launch strategies and defense plans with responsibility to ensure implementation with follow ups and improvements.
• Developed research function to drive brand, consumer and competitive intelligence based on market analysis, ROI follow up and consumer insights.
• Set up and drove a global product positioning function, to align globally and identify new business opportunities.
• Continuous interaction with executives at HQ and in the five regions.
• Unified communication and brand globally under the “I AM” communication platform.

Sweden

Tretorn, a PUMA company, is where wellington boots and rain coats meet sneakers, the intersection of outdoor and fashion. As a member of the management team and Head of Marketing, I put together a coherent strategy to present the seasonal collections to customers, partners, investors, staff and other stakeholders across all channels that delivered against.

Strategic and hands-on consulting with President, VP, Head of Marketing, Country Manager and Executives concerning Sales, Marketing and Business Development. Examples: Nikon BV, Tretorn, NjordCap, Shamballa Jewels

Netherlands

• Developed communication strategy based on consumer insights and market analysis, leading to the I AM Nikon campaign. The campaign won several effectiveness awards across Europe, with a European Gold Effie award being.
• Successfully defined marketing and sales growth strategies with ROI to take Nikon to a number 1 position. Worked closely with Germany as a pilot market, and thereafter the roll out to all tier 1 and then tier 2.
• Drove efficiencies by renegotiating agency contracts, effectiveness planning with ROI follow up on all activities.
• Unified marketing in Europe by establishing a new team at the HQ, and defining how to work more closely with the countries.

Stockholm, Sweden

• Engaged with Mobeon on an interim basis Sept 2004, recruited into Marketing VP role in March 2005, a role held until Ericsson acquired Mobeon in December 2007. From January 2008, Strategic Marketing Director at.
• Initiated and drove the development of marketing plan for the unit ensuring strategy fit with business objectives.
• Drove marketing and communication strategies to support business objectives.
• Managed brand integration projects for Ericsson/Tandberg Televison.
• Initiated and co drove project to define category, positioning and name for the Multimedia unit with key industry analyst firm.Key achievements at Mobeon: being part of the team that developed Mobeon from a start-up to.
• Developed the Mobeon brand through clear messaging, consistent and integrated brand communication, end user insight driven communication and improved thought leadership through PR and analyst relations.

San Jose, California, US

• Key achievements:
• Led the establishment of a global advertising organization and consistent global brand communication.
• Developed and implemented global advertising strategies based on end user insights.
• Strong campaign results with excellent “message recall”, awareness increase, improved purchase intent and 0.8/0.6 correlation with sell out.
• Improved media purchase in all countries through renegotiation of all media contracts leading to up to 50% lower TRP cost.
• Initiated an agency review and hire of new agencies including global lead agency.

Stockholm, Sweden

• Expanded depth and breadth of region's marketing programs, with particular emphasis on consumer segment analysis and increased market program ROI.
• Set up the marketing organization to achieve better functional expertise leading to improved business results.
• This approach to marketing was recognized as best of breed and became the template for how countries should develop and implement campaigns and interface with the US parent.

Stockholm, Sweden

• Key achievements:
• Developed the children toiletry brand, Natusan KIDS to market leader in Scandinavia and most successful children toiletry business within J&J WW, including positive net income within 2 years.
• Reversed a declining Carefree market share through strategy change based on new user insights.
• Relaunch of Neutrogena in Finland and development of launch plans for Norway and Sweden.
• Support to other countries launching children toiletries through the Scandinavian success models. Defined and developed new products based on end user insights.
• Development of 1- and 3- year business plans.

Boston, MA, USA

• Key achievement:
• Led the Southern team to exceed established sales goals two years in a row.

Certifiering Rätt Fokus I Styrelsearbetet

Mba With Advanced Certificate In Marketing, Marketing

SNHU ranked by Fast Company in Top 20 most innovative organizations globally, alongside such heavy-hitters as Apple, Google and HBO and.

Master Of Science (M.Sc.), International Business And Economics

Rated a global Top 100 University by QS World, Times HES, ARWU, New York Times.