Birgitte Saro Brendstrup Email & Phone Number

Copenhagen, Dk

København, Capital Region, Denmark

Project lead on customer- and change communication- Responsible for internal and external communication in various cross organizational projects as part of the merger between Vipps and MobilePay. The responsibility covers strategic approach, planning, stakeholder management, content production, implementation and follow-up. Examples of projects: - Customer migration, product sunset and price changes - Implementation of internal system setup CRM and customer… Show more Project lead on customer- and change communication- Responsible for internal and external communication in various cross organizational projects as part of the merger between Vipps and MobilePay. The responsibility covers strategic approach, planning, stakeholder management, content production, implementation and follow-up. Examples of projects: - Customer migration, product sunset and price changes - Implementation of internal system setup CRM and customer journeys- Part of new CRM setup related to the merger: e.g. how to merge consent solutions, how to make needed data available for segmentation in new systems, how to set up Salesforce Marketing Cloud to serve customers across countries and brands. Show less

Copenhagen Area, Denmark

Change communication: - Project manager in the merger between Vipps and MobilePay, responsible for managing deliveries from the "Brand and Communication" stream. - Responsible for customer communication and customer journeys in business product migrations.CRM:- Responsible for establishing consent option and for activation of business customers, incl. new welcome program and other customer journeys, new mail templates and mails.- Responsible for MobilePay's business… Show more Change communication: - Project manager in the merger between Vipps and MobilePay, responsible for managing deliveries from the "Brand and Communication" stream. - Responsible for customer communication and customer journeys in business product migrations.CRM:- Responsible for establishing consent option and for activation of business customers, incl. new welcome program and other customer journeys, new mail templates and mails.- Responsible for MobilePay's business customer satisfaction survey. Web: - Web editor and responsible for establishing MobilePay’s website and partner bank portal (on Sitecore).- Responsible for webshop with QR code payment stickers.Optimization of business processes:- Project lead on optimization of business processes, e.g. sign ordering process for business costumers and “Ongoing Due Diligence” (the process of knowing your customer).Brand, campaigns and content creation:- Other tasks: CVI implementation, brand film, copy writing, partner events and campaigns. Show less

Web:- Responsible for web content and solutions, e.g. development, launch and daily operation of the “Swipp Portal” – a website (Umbraco) targeted different employee groups within the Swipp partner banks. CRM:- Responsible for customer engagement – a new engagement strategy, a data model for automated communication, new e-mail templates, new e-mail flows.SoMe:- Responsible for SoMe, primarily Facebook.

- Customer experience strategy- Customer satisfaction surveys (NPS, using Satmetrix)- Internal processes

Copenhagen Area, Denmark

- Brand and product positioning- Marketing strategy- Project management- CopywritingClients: TDC, Actimo, Momondo, Sweet Intentions (HeyYum), Coffify

- Responsible for marketing of convenience products and concepts. Among other projects, responsible for launching the food concept "Overraskende god". - Campaign management and events. - New marketing approaches, including a new concept for store signage. - Production of monthly store material and other campaign material for more than 180 shops.

- Responsible for the strategic marketing approach to climate solutions, both towards BtB and BtC.- Campaign management, both ATL and BTL. - Marketing plans and positioning of climate solutions.

- Copywriter, texts, covering everything from landing pages, mails, digital games and digital payment flows to ads and letters.- Responsible for communication and project manager in various cross organizational projects, examples are implementation of Balanced Scorecard in the organization and change of customer invoicing.

- Brand management and launch of Berlingske Tidende in a tabloid format and the digital business section, business.dk - Campaign- and brand responsibility for BT and the news magazine Berlingske Nyhedsmagasin. TV- and digital campaigns, welcoming program and brand positioning.- Responsible for the digital games Udfordringen and Aktiespillet.

Text, concept and project management. Responsible for marketing and sales material for the clients, among others the developer Nordicom.

Responsible for all marketing concerning fixed line products. Launch campaigns, other campaigns (both ATL and BTL), internal sales events, management events and customer events.

Brand management, brand architecture, part of planning and managing the launch of a new brand platform. ATL campaigns for TDC Mobile. Responsible for the TDC Mobile activities on Roskilde Festival.

Cand.Mag., Retorik

M.Phil, Publishing Studies

Certificat D'Études Pratique De Langue Française

Studentereksamen, Mathematics