Birgitte Thorkildsen Email & Phone Number

Copenhagen

Sales & Marketing Responsible Consumer Loans DenmarkSome areas of responsibility:• Ensure delivery of financial and income targets• Responsible for Danish targets and budgets• Daily follow up on campaign execution and targets as well as budget optimisation• Develop online sales channels, negotiate with affiliate networks and aspiring channels• Lead regional projects such as launch of new products and services, streamlining of product portfolio across markets, customer segmentation model

Copenhagen

Area of responsibility:• Lead marketing department and ensure optimal planning• Execute and optimise direct marketing and digital campaigns in terms of response rates, cost as well as strategic match to portfolio and country strategies• Manage allocated budget, invoicing and cost with monthly reporting to relevant areas• Identify and recommend reduction of marketing cost to optimise ROI of marketing spend• Target group segmentation• Draw up long and short term plans/budgets• Ensure compliance• Support development and management of products, services and features• Lead employees and ensure personal development as well as follow up on set goals• Negotiate with external suppliers

Copenhagen Area, Capital Region, Denmark

Area of responsibility:• Strategy and concept development for the launch of LO Plus Guldkort• Draw up marketing plans/budgets• Develop and execute campaigns towards new and existing customers for multiple portfolios

Copenhagen Area, Capital Region, Denmark

Area of responsibility:• Responsible for marketing Børsen towards potential subscribers, including planning, executing and coordination of large campaigns on B-t-B and B-t-C market• Dialogue and negotiation with media and advertising agencies• Work with TV and radio commercial, outdoor, insert, brochures, adverts, banners and direct mail• Responsible for optimising marketing spend and online initiatives

Copenhagen Area, Capital Region, Denmark

Area of responsibility:• Responsible for development and deliverables of client projects – e.g. website solutions, concept development and execution of DM cmapaigns and offline productions • Lead and motivate projectgroup• Plan and manage ressource allocation as well and risc management of projects• Develop project models within the project mangement team• Manage suppliers • Draw up offers, contracts and delivery specifications• Set up and mangement of three ERFA groupsSelection of clients:Magistrenes Arbejdsløshedskasse, Alfa Laval, Nordicom A/S, Erhvers- og Selskabsstyrelsen, Ticket To Heaven A/S, Nuevolution A/S, Copy-Dan, 3M, Københavns Grønttorv

Copenhagen Area, Capital Region, Denmark

Area of responsibility:• Concept and strategy development for online marketing• Development of websites• Development of e-learning modules• Target group segmentationSelection of clients:Arla Foods, DANZKA Vodka, Carlsberg, Hatting Bageri, Quaker Oats, Dansk Retursystem, Dansk Industri

Copenhagen

Responsible for executing marketing strategy for Philips’ products (TV/audio) in cooporation with clients, suppliers, key account managers, sales reps and the Nordic marketing team.• Coordinate campaigns, adverts and POS in line with Nordic strategy as well as develop Danish initiatives• Manage online activities, trade fairs and industry activities• Work with advertising and media agencies, business partners, PR etc.

Academy Profession Degree, Marketing And Sales

Education record

Education record

Education record