Birgitte Thorkildsen Email & Phone Number

Copenhagen

• Sales & Marketing Responsible Consumer Loans DenmarkSome areas of responsibility:
• Ensure delivery of financial and income targets
• Responsible for Danish targets and budgets
• Daily follow up on campaign execution and targets as well as budget optimisation
• Develop online sales channels, negotiate with affiliate networks and aspiring channels
• Lead regional projects such as launch of new products and services, streamlining of product portfolio across markets, customer segmentation model

Copenhagen

• Area of responsibility:
• Lead marketing department and ensure optimal planning
• Execute and optimise direct marketing and digital campaigns in terms of response rates, cost as well as strategic match to portfolio and country strategies
• Manage allocated budget, invoicing and cost with monthly reporting to relevant areas
• Identify and recommend reduction of marketing cost to optimise ROI of marketing spend
• Target group segmentation

Copenhagen Area, Capital Region, Denmark

• Area of responsibility:
• Strategy and concept development for the launch of LO Plus Guldkort
• Draw up marketing plans/budgets
• Develop and execute campaigns towards new and existing customers for multiple portfolios

Copenhagen Area, Capital Region, Denmark

• Area of responsibility:
• Responsible for marketing Børsen towards potential subscribers, including planning, executing and coordination of large campaigns on B-t-B and B-t-C market
• Dialogue and negotiation with media and advertising agencies
• Work with TV and radio commercial, outdoor, insert, brochures, adverts, banners and direct mail
• Responsible for optimising marketing spend and online initiatives

Copenhagen Area, Capital Region, Denmark

• Area of responsibility:
• Responsible for development and deliverables of client projects – e.g. website solutions, concept development and execution of DM cmapaigns and offline productions
• Lead and motivate projectgroup
• Plan and manage ressource allocation as well and risc management of projects
• Develop project models within the project mangement team
• Manage suppliers

Copenhagen Area, Capital Region, Denmark

• Area of responsibility:
• Concept and strategy development for online marketing
• Development of websites
• Development of e-learning modules
• Target group segmentationSelection of clients:Arla Foods, DANZKA Vodka, Carlsberg, Hatting Bageri, Quaker Oats, Dansk Retursystem, Dansk Industri

Copenhagen

• Responsible for executing marketing strategy for Philips’ products (TV/audio) in cooporation with clients, suppliers, key account managers, sales reps and the Nordic marketing team.
• Coordinate campaigns, adverts and POS in line with Nordic strategy as well as develop Danish initiatives
• Manage online activities, trade fairs and industry activities
• Work with advertising and media agencies, business partners, PR etc.

Academy Profession Degree, Marketing And Sales

Education record

Education record

Education record