Digital transformation to me is not a matter of transforming everything in a business no matter what. First and foremost, it is a matter of understanding your brand's core contribution and value. To understand how and why your products or services make a difference. And then balance the critical and curious mindset when evaluating if something needs to be different in order to deliver just that - and maybe even more - in the time to come.That’s my philosophy as a leader focused on developing brands and business. And it’s a never ending journey to keep up with the ever changing technology, customer behaviour, expectations and possibilities around us. But you need to be headed in the right direction.So let's take it step by step and get wiser as we go.Personally, I am fuelled by ambitions, curiosity and a dedication towards getting people to join forces and cooperate across departments, markets and channels in order to develop coherent customer experiences. I have often led agile processes and design sprints that contribute to both digital product development as well as new ways of working. I love to use my skills within management and digital governance, customer experience, customer journeys, content strategy, journalism, media sociology, digital communication, user experience, usability, digital communication, analysis of target audiences and media products, concept development and all that jazz.