Birgitte Søe Email & Phone Number

Copenhagen, Dk

Aarhus C, Region Midtjylland, Danmark

Aarhus, Midtjylland, Danmark

Aarhus C, Region Midtjylland, Danmark

Aarhus V, Region Midtjylland, Danmark

Kids & Womens

Kids & Sport

Aarhus

Overall responsible for Sourcing, Buying and design for ONE DENIM – joint venture DENIM DIVISION for Vero Moda & Noisy may.Responsible for starting up and developing a supplier network matching ONE DENIMBuilding the range of product according to the needs of the customers Building the collection system: Fashion direction, style budget, price mix and category mix Recruiting and managing a team of 10 denim expertsDeveloping the reporting/forecasting system to be used in product mix strategies, country and customer approachDevelop In-store navigation tools for ONE DENIM departmentStrategic negotiation with partners and key accountsDevelopment and optimization of the supply range of products

Aarhus

Developing the Vision, Mission and brand strategy and implementation of these.Overall responsible for Sourcing, Buying and Design. Starting up Noisy May from scratch – Brand strategy & goal settingResponsible for starting up and developing a supplier network matching the Noisy may needsBuilding the range of product according to the needs of the customers and partners Building the collection system: Fashion direction, style budget, price mix and category mix Recruiting and managing a team of 12 denim junkies and fashionistasDeveloping the reporting/forecasting system to be used in product mix strategies, country and customer approach

Aarhus

Providing 1000 retail stores and 3000 wholesale customers in Europe with the right express products: 4 to 12 weeks delivery.Overall responsibility for sourcing, buying and design for the VERO MODA Express department – 14 persons.Developing and implementing the express strategy with success Developing the supplier network according the express mind-set Optimizing the production processes in order to reduce lead timeBuilding the collection system in terms of fashion direction, style budget, price mix and category mixResponsible of retail kick off on all express – communicating trends, strategy of merchandise to the retail partners and wholesale merchandise teamMaintain and improve market knowledge regarding price and fashion mixDeveloping the reporting/forecasting system to be used in product mix strategies, country and customer approachResponsible for the management and development of the Express team of 14 people – buyers, designer and pattern makers

Aarhus/Hjørring

Developing and implementing the overall strategy for all Message brands with focus on sourcing, optimizing the product range and growing both wholesale & retail business.Perform ongoing analysis to be used in developing strategies on price mix, country approach at all collection startsLaunching kick-off at collection start and working out the platform for future collectionsPerforming ongoing analysis on best sold to offer repeats and “sisters” to the marketLeading a design/marketing group of 5 peopleOrganizing all sales meetings, creating & producing the support material.Education of sales team and franchise partners in term of product and general sales optimizing support Creating and producing all marketing and visual layout, visual expression on fairs, look books, image campaign and fashion shows.

Bassano Del Grappa, Italy

Developing the “5 pockets offer” and implementing the products strategy with focus on renewing and strengthening the jeans’ range of products. Managing a team of 3 persons.Developing of the overall jeans strategy and design of the worldwide female 5P offer together with head of designPerforming analysis to develop strategies according to styles, wash, level of detailing and price mix on 5P female offerSelecting the right range of commercial washes and stylesCommunicating trends, product information and strategy of merchandisingDevelopment of sales tools, education of worldwide sales team through workshops

Aarhus

Redefining the universe of the “Young fashion” department. Responsible for daily operations, branding the department, buying and planning the store layout, reaching the sales and financial targets. Managing a team of 22 members.Selection, purchase of merchandise – seasonal and campaign productsPerforming analysis to develop merchandise strategies and assortmentsWeekly reporting: Identify sales trends, best sellers and potential markdownsPerform on-going analysis to be used in developing merchandise strategies and assortmentsMaintain and improve market knowledge regarding price and fashion mix - benchmarkingManaging and training a staff of 22 membersBudgeting, monitoring of main KPI’s