Birgit Wallner Email & Phone Number

Aachen, North Rhine-Westphalia, Germany

WWM is the leading provider of integrated trade fair concepts. In doing so, WWM supports its customers in five business areas, starting with individual design and in-house production through to complete trade fair logistics:Mobile Presentation Systems:We develop products, manufacture and distribute them. Production takes place in our plant in Aachen and contract manufacturing in China. The presentation systems stand out from the competition due to their high design standards and unsurpassed quality. CorporateArchitecture:In the CorporateArchitecture division, individual exhibition stands and object furnishings are developed. Due to our own production in the field of carpentry, aluminum processing and digital printing, there are almost no limits to the customer's ideas. DigitalPrinting:The company's own state-of-the-art digital print shop produces high-quality print products. The new advertising technology division also implements individual customer requirements promptly and to a high standard of quality.Services:We offer integrated logistics solutions for all aspects of trade shows and events. In doing so, our customers can hand over not only their entire trade fair systems but also individual promotional items to the management of the logistics team.Software:We develop, create and operate customer-specific portal solutions for the management of trade fairs and exhibitions. Thereby myWWM customers can manage, view and order all their trade fair materials online

Aachen, North Rhine-Westphalia, Germany

Tri d'Aix International, based in Europe, is a leading distributor specializing in a diverse range of well-known confectionery brands, showcasing years of expertise in delivering quality products to the market.RESPONSIBILITIES► Cross-channel planning and implementation of relevant marketing activities on social media platforms and websites.► Further development & optimisation of the online shop www.mellowcompany.de, customer management, and improvement of the customer journey.► Planning and implementation of marketing measures, product branding, and creation of online content, email marketing.

Woolworths Head Office

Woolworths is Australia’s largest supermarket chain with 961 stores across Australia and 111,000 team members in stores, distribution centres and support offices, providing customers with superior service, range, value and convenience.Woolworths prides itself on working closely with Australian growers and farmers to ensure the best products are available to customers. Sourcing 96% of all fresh fruit and vegetables and 100% of fresh meat from Australian farmers and growers. This makes Woolworths Australia’s Fresh Food People.► Responsible for customer experience and in-store communications, Point of Sale and seasonal campaigns across the Fuel, Metro and Thomas Dux brands► Working with the Head of Marketing and Woolworths Marketing Teams to deliver marketing strategy► Liaising with internal and external creative agencies and operators to develop campaign creative and deliver on-brand in-store marketing campaigns► Responsible for the development and delivery of creative and in-store campaigns► Clearly communicating the implementation plans with relevant support and store teams to gain operational buy-in► Reviewing and reporting on the success of delivered initiatives► Managing marketing budgets for immediate area of work

259 George Street Sydney

Memocorp Australia is a privately held property and investment management organisation. Birgit was responsible for marketing the shopping centres Strathfield Plaza and Bass Hill Plaza as well as the commercial properties 259 George Street, Wynyard Green and 1 Oxford Street.www.memocorp.com.auwww.strathfieldplaza.com.au► Providing strategic direction and developing the marketing plan and budget► Driving marketing activities, consumer promotions, launch events and seasonal campaigns► Development and implementation of marketing objectives and strategies to increase sales and traffic flow in shopping centres and commercial properties► In-centre customer engagement and retailer/tenant growth► Management of the design and luxury marketing for A Grade Property 259 George► Strong focus on prestige marketing, including collateral, advertisements/media, VIP events for high-end clientele, digital advertising and website design► Integrated marketing with all-round communication to B2C and B2B markets

Sydney, Australia

Zip Water is the World Leader in Instant Boiling Water. www.zipwater.comRESPONSIBILITIES as Marketing Coordinator, directly reporting to the Senior Marketing Manager► Development & implementation of integrated marketing strategies by brand for markets including residential, commercial, trade, government, service, rental and specifiers; driving marketing campaigns to promote Zip‘s product ranges across Australia, NZ and UK► Responsible for managing multi-channel campaigns across event/product launch, retail stores (commercial/residential), sales & trade promotions, outdoor, print/media, PR, digital, sponsorships and top client management/resellerACHIEVEMENTS► 50% increase of sales in reseller retail stores nationwide through high-end retail displays showcasing premium tap appliances (successfully planned/designed and executed in stores)► Supervised a team of 20 promotional staff during a period of 3 weeks/19 days simultaneously at 5 different sites in Sydney CBD, on occasion of promotional activities as part of the Sydney Festival 2014 (water stations, handed out 40,000 stainless steel water bottles, CRM tracking)► 2 direct reports in 2012 during restructuring period of 6 months, supervising on integratedmarketing campaigns throughout all media channels► New design and concept development for large exhibition stand (54sqm) in cooperation with design studio Share Design and brand ambassador Jamie Durie► Delivery of consistent and compliant branding/corporate image across approx. 450 retail reseller stores in Australia nationwide as well as across Zip‘s offices in every state► Project Management of complete new fit-out of flag ship venue ‘Zip Showroom‘ in Canberra (98sqm, 32 products displayed), including branding, design, product presentation, indoor and outdoor advertising/signage. Result: Flag ship store for corporate events, 30% increase in sales

Unstoppables - Business Development und Event OrganisationTMS Group - Retail Marketing, Print, POS, Display (POPAI & AVDA Awards)PostClick/Komli - Online Marketing/Digital Advertisement Sales/WebseitesErnst & Young - Organisation of Events, CRM Database, Direkt Marketing

Frankfurt Am Main Area, Germany

Full Service Advertising Agency. Target offers integrated marketing and communication solutions and visions through marketing channels including advertising, cross-selling, packaging, CI and Event. www.target-unternehmer.com/en/RESPONSIBILITIES as Account Executive► Responsible for advertising campaigns, print media, brochures, events & exhibitions for brands in FMCG including Cellini (Italian Coffee), GastroVision (Gourmet Food), insurance & financial services and automobile (Ferrari and Maserati)ACHIEVEMENTS► Supervision of strategy & branding workshops, coordination with creative team► Successful execution of road shows for Ferrari throughout Germany

Stuttgart Area, Germany

JUNG is European market leader for sweet giveaways offering a wide and innovative product range, supported across several sales channels throughout Europe. www.jung-europe.deRESPONSIBILITIES as Marketing Executive► Managed sales and marketing campaigns for B2B including digital media website/eDM‘s, direct mailings, print material and advertisements and CRM marketing► Organised yearly exhibitions and trade shows to present the product range within the industry; designed, coordinated and executed the company‘s presence at large exhibition shows in Germany (Duesseldorf, Frankfurt)ACHIEVEMENTS► Manufacturing and execution of new product ideas as per recommendation, which were added to the product range and distributed to markets globally (sourced at national exhibitions with international exhibitors from all over the world)► Succeeded in building a vital network of industry contacts instrumental to the rapid growth of the company, through networking & maintaining business relationships

Stuttgart Area, Germany

Studio for Marketing & Design & Exhibition. www.messebau-keck.deRESPONSIBILITIES as Visual Marketing Designer► Creative implementation of marketing strategies for clients in automobile and fashionincluding PORSCHE and MERCEDES/DAIMLER CRYSLER and HUGO BOSS Germany► Successful organisation of events & exhibitions supported by product launches toenhance product branding and generate brand awareness in the market placeACHIEVEMENTS► Fit out and branding of HUGO BOSS retail stores globally through POS material includinglarge format high-end campaign prints of lifestyle images and company branding► Event organisation for PORSCHE Germany over a period of 3 years; the successful show‘PORSCHE Oldie Night‘ is a yearly event with musicians and vintage Porsche cars as wellas food & beverage, attracting approx. 50,000 visitors from all over the world

Bachelor'S Degree, Major In Marketing And Communication

Bachelor of Corporate Communications Course of studies: marketing, business, communication & advertising, media technology and web

Advanced Diploma Of Management, Major In Management, Business And Marketing

Course of studies: management, marketing, international finance, business, risk management, online advertising, media and brand management

Advanced Diploma Of International Business, Major In International Business And Marketing

Activities and Societies: Course of studies: marketing, international finance, brand management and media, business, management, risk.

Online Media And Industry Knowledge

Course comprised digital media, research, planning, implementation, measurement, SEM, processes, strategies and Web 2.0/3.0