Jinja Birkenbeuel's Location
New York, New York, United States, United States
Jinja Birkenbeuel's Contact Details
Jinja Birkenbeuel work email
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Jinja Birkenbeuel personal email
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About Jinja Birkenbeuel
I'm a credentialed social media journalist and influencer. I'm also a Writer, Designer, Brand Advisor, Creative Marketer and Social Media Creator. I help companies analyze and understand external sentiment about their brand, identify opportunities for growth and digital transformation, and provide influencer strategies to help them adapt and excel in the ever-evolving business landscape. I launched a strategy focused newsletter this year. Subscribe, you belong here https://the-creative-reset.beehiiv.com/subscribeI contribute my thought leadership to Fast Company Magazine, am a published nonfiction writer, a LinkedIn creator, a podcast producer, and an angel investor, with a passion for research, writing, and creating original content that inspires and educates people. I'm the founder and CEO of Birk Creative, a family of brands that includes Journey of Gratitude, a nonprofit organization that provides digital coaching and training for entrepreneurs and small business owners; The Honest Field Guide Podcast, a platform for discussions on winning in business; Stomping Ground, a music production and licensing studio; and Birk Digital, a book publishing company. I am also a professional facilitator and a board-ready leader, with expertise in influencer marketing.With over 20 years of experience in social media and marketing communications, creative direction, and media buying, I have a proven track record of delivering strategic, innovative, and impactful solutions for clients across various industries and sectors.I'm open for leading, challenging collaborations, complex partnership and engagement strategy assignments and risk and brand policy initiatives. I'm an excellent public speaker, trainer and communicator. I'm agile, adaptable, energetic and able to execute during periods of uncertainty. When you are seeking a partner to help you think, learn, establish, meet your goals and digitally transform so you can be adaptable to the market, choose me 🤩.
Jinja Birkenbeuel's Current Company Details
Jinja Birkenbeuel Work Experience Details
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Founder And CeoBirk CreativeNew York, Ny, Us
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Credentialed Social Media Storyteller, B2B Influencer And Creative MarketerFreelance Apr 2006 - PresentI am a credentialed social media storyteller and reporter. My recent activations include creating original content for in-person DropBox events as well as creating original online content; as Sundance credentialed press media, I write about films, directors and participants at the Sundance Film Festival; I traveled with Nasa Social and interviewed astronauts and engineers at the NASA SpaceX Crew-8 on March 2, 2024 to launch to the International Space Station.My creative marketing work includes:- Create content, design and collaborate for social- Storytelling, editing, interviewing and video/audio editing- Work with people operations leaders, directors of sales, chief communication officers, engineers, chief brand officers and product managers to develop best in class strategies, content and creative across multiple platforms including LinkedIn, Google, Meta, TikTok and emerging platforms. - Understand and incorporate business requirements, research and translate that into creative execution of the client's brand and their business- Live to create ideas and transform them into actionable programs- Inspire visionary and action-based clients- Uncover insights and develop solutions that drive key business goals- Bring passion and energy to social media writing and visual storytelling, original content development, photography, animation, and videography- Create powerful written communications for thought leaders- Produce podcasts, videos, and scripts that can be repurposed and edited for multiple applications- Design and deliver educational and training social media programs for thought leaders- Manage brand reputation on community platforms
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Founder And CeoBirk Creative Oct 1997 - PresentChicago, Il, UsBirk Creative is a research and creative strategic media agency that designs and implements relevant social and digital media solutions, develops brand and visual identities and implements omnichannel strategies for impact. Our working industries are vast and diverse: Technology, health care, education, energy, travel and tourism, consumer retail, space, food, engineering and STEAM.Birk Creative has been recognized for its work in Fast Company, Forbes, AdAge, Google and several branding, design and print publication brands. Birk Creative is the holding company of several brands including Journey of Gratitude, The Honest Field Guide Podcast, Birk Digital and Utah Carol.We bring clarity to your business purpose by collaboratively designing a powerful brand, social, visual and message that engages the right audiences at the right time. We also help businesses get to know the digital ecosystem so they have the confidence to compete online and deliver the best results to their customers. Being agile and taking an intimate plus highly collaborative approach is why our clients return year after year for our reliable insights.SectorsOur omnichannel marketing expertise can be applied and executed for diverse audiences: b2b, b2c, corporate and internal communications teams, entrepreneurs and intrapreneurs.
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Digital Transformation, Branding, Professional Development And TrainingBirk Creative May 2014 - PresentChicago, Il, UsThe programs I've designed and managed have:- Reached 1000+ businesses- Reached 500+ Black and Latino business owners, influencers and leaders- Created new opportunity for the diverse leaders- Helped 100+ workshop attendees pivot and up skill their offering to be better positioned for jobs- 10+ brands have revamped their online platforms and created new digital and social media strategiesWorking with sales, product, measurement and engineering teams, our collaborative services deliver the following:- Hands-on training workshops- Curriculum development- Digital marketing and advertising training- Help unlock social media insights and develop strategy to drive key business goals- Develop thought leadership- Personal branding strategies- Technology innovations for small business- Inspire clients to get their brand, idea and plans executed and to market- Business strategy- Product launches- New business development- Business planning and analysis- Business survival and transformation- Pandemic response strategies
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Affiliate Marketing SpecialistFreelance Oct 2023 - PresentAs a buyer of a variety of services and products, I love to write authentic reviews where I can share my experiences with others to assist them in making a wise choice. There are so many product choices these days! Many products and services are bland, unremarkable, lack imagination and distinction. Companies are failing to invest in brand, so their products and services all look the same. So how do you stand out? I can help! I love trying new things and writing--honestly--about them. Your customer truly needs help to decide on what to buy, and I am here to help with that. I will tell the truth about the product because number one, I love to write, and I love to experiment and learn. I have written several reviews that appear on Google, and also review products on my Amazon Affiliate platform at http://www.amazon.com/shop/birkcreative and at https://www.youtube.com/@birkcreative.
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Freelance WriterFast Company Mar 2023 - PresentNew York, Ny, Us -
Creative Brand AdvisorJinja Birkenbeuel Apr 2023 - PresentAs a Strategic Brand Advisor, I help companies analyze and understand external sentiment about their brand, identify opportunities for growth and digital transformation, and provide educational resources to help them adapt and excel in the ever-evolving business landscape.My responsibilities to you:- Monitor and analyze external sentiment and trends related to clients' brands.- Identify growth opportunities and recommend strategies to reach new audiences.- Advise clients on setting up and organizing departments for digital transformation.- Manage and protect clients' brand reputation.- Write and publish essays and thought leadership pieces on topical issues.- Research, write, and edit educational curriculums for clients.- Deliver educational materials and presentations to clients' stakeholders.- Facilitate conversations and gather insights from industry professionals.- Evaluate gathered information and provide actionable recommendations to clients.- Travel for client meetings, conferences, and speaking engagements.- Host and produce a podcast, interviewing experts and thought leaders in the industry.- Manage and moderate conversations on platforms like Discord or LinkedIn
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WriterJinja Birkenbeuel Mar 2023 - PresentI am a published nonfiction writer. My most recent short, nonfiction story appeared as an excerpt in Fast Company Magazine and can be read here: https://www.fastcompany.com/90864887/im-a-black-business-owner-and-this-is-how-my-hair-shaped-my-professional-brand. My nonfiction story will be released in 2024.
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Public SpeakerJinja Birkenbeuel Jun 2017 - Present
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Freelance Podcast ProducerThe Honest Field Guide Podcast Jul 2018 - Present- Curiosity and "track it down" leader- Research & analytics- Guest & Event Management- Develop podcast structure, cadence and purpose- Write scripts- Find and schedule interviewees- Package and research topics- Record, edit and publish- Design and art direct animations, branding, graphics for episodes- Publish and repurpose content across multiple channels
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Music ManagerStomping Ground Jan 1995 - PresentLicensing, Publishing and Copyright Manager; Full responsibility for licensing, copyrights, sync licensing, negotiations, digital media, online documentation, etc.
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Freelance Music Business ExecutiveUtah Carol 1995 - PresentAvailable for hire for coaching, curriculum development, entrepreneurship teaching, music, soundtracks, songs as jingles for brands or product. Project manager and consultant for brands and musicians that need help to start up their label, set up and manage digital and mechanical rights or protect and distribute their intellectual property (music and merch). Utah Carol is a soft-country, Americana rock band founded by songwriters and musicians Grant Birkenbeuel and JinJa Davis. JinJa is the band's manager, marketing, and business lead.Utah Carol is managed and produced by Stomping Ground Studios, a full-service music production company that delivers for brands:- Digital distribution education and training- YouTube, Google, Facebook and TikTok Ad buyer- Music and intellectual property education- Performance analysis- Platform(s) set up- Songwriting- Music recording and producing- Music editing- Jingles- Branded music- Album production- Mastering- Album cover design- Music films and animation- Photo shoots- Web3 awareness, training and set up
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Apple Book PublisherBirkdigital Mar 2014 - PresentBirkdigital, a division of Birk Creative develops, designs and publishes high quality interactive eBooks, ePubs, and PDFs for corporate communications marketing and provides integrated digital publishing solutions to effectively elevate the company brand and market and advertise books.Birkdigita provides:* Cover design* eBook design and publication* Author and company branding* Distribution through iTunes as a registered Apple bookstore publisher* Distribution through Amazon and other key channels* Website design, social media and content strategy to promote the book* Ghostwriting and editorial assistanceVisit http://birkdigital.com/ to view our publications and work with us.
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Angel InvestorJourney Foods Nov 2018 - PresentAustin, Texas, Us -
Angel InvestorSubstack Apr 2023 - PresentSan Francisco, California, Us -
MemberThe Female Founder Collective Oct 2021 - PresentNew York, New York, Us -
Linkedin CreatorLinkedin Jul 2021 - PresentSunnyvale, Ca, UsI was selected and recognized by the team at LinkedIn as an Official LinkedIn Creator in 2021. My original content on the platform has always been focused on sharing what I know with others, reading from other industry leaders about innovation, transformation and all things Internet related, and finally using my content as a tool to add value for my clients while building my business and thought leadership network.I am a Writer, Researcher & Creator, AI-obsessed and the creator and Host of The Honest Field Guide Podcast. My rich content is read by global brands including LinkedIn, Google, VaynerMedia, Meta, Apple, DropBox, Microsoft and also by curious and inspired people. -
Chief Innovation OfficerJourney Of Gratitude Mar 2020 - PresentJourney of Gratitude is a 501(c)(3), registered Web 3-focused not for profit. Your gift to support our work and efforts is tax-deductible. We are a research-based organization that creates for entrepreneurs, small/mid market business owners and NFT beginners in Web 2 + Web 3 technologies and the Metaverse:- Personalized digital coaching- Training and educational services - Spaces for safe conversations about digital transformation strategies
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Guest SpeakerNft Thought Leaders Mar 2022 - PresentLos Angeles, Us -
Professional Trainer X Digital Coach For Web 2.0, Web 3.0 And AiGoogle Mar 2014 - Jul 2023Mountain View, Ca, Us- Help Google research, discover and unlock underrepresented audiences across the United States in order to design, develop and deliver educational curriculum aligned with business community needs- Onboard small business owners and entrepreneurs to the Web 2.0 and Web 3.0 orbits through mindset training- Create and manage community and conversations in real time and through article and blog writing, including social media writing- Coach, teach, and build confidence through education, training and awareness- Hands-on approach, one entrepreneur at a time, in-person and virtually, working on scaling in the metaverse. - Create spaces for conversations on how to obtain financial independence and content ownership- Work with government, think tanks, public interest groups, technology industry groups, and companies on issues around technology education, including Web 2, Web 3 and AI awareness- Work with a variety of stakeholders to executing strategies so that organizations can deliver education and awareness to their audiences.- Experience with government agencies and government relations- Fast and agile learner- Strong attention to detail, passion for developing public policies that align with business strategy, and understand the business and innovation implications of public policy.- Excellent personal, political, analytical, and communication skills as they relate to technology and public adoption of innovation -
Advisory Board MemberColeman Entrepreneurship Center At Depaul University Feb 2018 - Mar 2021A social media and digital-first mindset advisor to help grow the experiential programs and vibrant ecosystem at the DePaul Coleman Center.
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AdvisorLvly Apr 2019 - Oct 2019Melbourne, AuAn advisor providing ideas on international digital strategy and Google Search. -
Strategic Advisor Mayoral Business CouncilCity Of Chicago Mar 2018 - May 2019UsProvide ideas and strategies to the City of Chicago focused on local businesses. -
AdvisorPax Republic Jun 2018 - Dec 2018San Francisco, UsAn advisor providing business, social media and Google Search advice, strategies and ideas to the founder of Pax Republic. -
Deputy Chief Technology OfficerUnited States Minority Contractors Association (Usmca) May 2017 - Nov 2017Provided advice to the leaders of USMCA to help their members prepare for the future of technology.
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Strategic Senior AdvisorAdvisor Jan 2008 - Jan 2016Provided brand and creative strategies to leaders, executives and politicos on a non partisan basis.
Jinja Birkenbeuel Skills
Social Media
Marketing
Social Media Marketing
Advertising
Public Relations
Creative Strategy
Marketing Strategy
Creative Direction
Logo Design
Integrated Marketing
Website Development
Publishing
Photography
Event Planning
Project Management
Art Direction
Leadership
Strategy
Marketing Communications
Copywriting
Digital Strategy
Entrepreneurship
Training And Development
Corporate Communications
Fundraising
Branding And Identity
Information Architecture
Brand Development
User Experience Design
Digital Media
Content Strategy
Video Production
Museums
Illustrator
Media Buying
Strategic Communications
Music
Brochures
Email Marketing
Corporate Identity
It Consulting
Management Consulting
Media Planning
Political Communication
Web Development
Radio Production
Political Campaigns
Media Strategy
Event Based Marketing
Scriptwriting
Jinja Birkenbeuel Education Details
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The Tuck School Of Business At DartmouthBusiness -
The Tuck School Of Business At DartmouthDigital
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American Center For DesignDesign Management
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The University Of KansasSpanish Language And Literature
Frequently Asked Questions about Jinja Birkenbeuel
What company does Jinja Birkenbeuel work for?
Jinja Birkenbeuel works for Birk Creative
What is Jinja Birkenbeuel's role at the current company?
Jinja Birkenbeuel's current role is Founder and CEO.
What is Jinja Birkenbeuel's email address?
Jinja Birkenbeuel's email address is ji****@****ign.com
What schools did Jinja Birkenbeuel attend?
Jinja Birkenbeuel attended The Tuck School Of Business At Dartmouth, The Tuck School Of Business At Dartmouth, American Center For Design, The University Of Kansas.
What skills is Jinja Birkenbeuel known for?
Jinja Birkenbeuel has skills like Social Media, Marketing, Social Media Marketing, Advertising, Public Relations, Creative Strategy, Marketing Strategy, Creative Direction, Logo Design, Integrated Marketing, Website Development, Publishing.
Who are Jinja Birkenbeuel's colleagues?
Jinja Birkenbeuel's colleagues are Pierre Dupont.
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